Common Room vs. InsideView (discontinued)

Common Room is a great fit for companies that have high deal velocity. It's also a great fit for companies that are looking to advance their sales processes to take advantage of signals that come from their social platforms, their website, their product, and other sources of signals that can be a source of buying intent

Incentivized

• Web based intent signals
• job movers is great for tracking high value ICP folks
• LinkedIn engagements that are not conversions could be tracked

Incentivized

• Could improve out of the box marketing engagement data
• Integrate with more marketing focused tools
• Integrate with more sales enablement tools

Incentivized

Once everything is set up Common Room is very easy to use and see different filters and plays. The usability has never been an issue because there is so much information with prospects, it feels like it will never run dry. Once plays are set up and running, getting the data into Hubspot is very easy.

Incentivized

Factors was VERY glitchy but worked so much better for tracking account engagement across web and LinkedIn. It was not useful for account identification or intent signals though. I would say Common Room is a cleaner tool. Factors tried to do too much and often fell short as a result.

Incentivized

• Has brought in many more outbound booked meetings
• Didn't really work for tracking the inbound process
• Tracked to the location and minute where people were viewing your website

Incentivized