CommuniGator vs. Dotdigital

I have used CommuniGator to implement a monthly newsletter that sends our latest updates to our opt-in base every month. As well as this, if anyone opts-in after this newsletter has been initiated/broadcasted the new opt-ins will also receive the latest newsletter too to ensure we are communicating with warm leads.

Incentivized

DotDigital has a drag-and-drop email builder and many good templates. Using automation, I was able to send out emails with ease. During the onboarding process, you will also be able to speak with real people. We use it to create modern and engaging emails for customers, whether abandoned cart or post-purchase. It has excellent reporting modules, but it lacks a few fundamentals, which can be frustrating. As a whole, the partnership has been a success so far.

Incentivized

• Email Design Interface - drag & drop.
• Workflow interface - drag & drop.
• Live chat/customer service.

Incentivized

• Email Campaigns are simple and easy to crease
• We use the SMS to alert our customers to any technical issues
• Good support from account managers

Incentivized

• Minor bugs in the interface sometimes take a while to fix.
• Sometimes export fields change.

Incentivized

• API limits: There is a hardcoded limit on how many API calls you can make per hour, and to raise it, you have to pay.
• The API set is very limited in general.
• The API set is very limited in general

Incentivized

DotDigital is not difficult to use, however, the user interface could use some optimization. There are certain elements that can be challenging to find, and the menus are not always intuitive. However, the tool makes up for that with easy to use features, like creating segments, and allowing many rules to specify these particular groups.

Incentivized

I really like CommuniGator for the drag & drop interface in email building. I also really like the level of customer service with having a dedicated account manager but also the ability to live chat at any point and if this doesn't help, they are always happy to jump on to a video call so I feel very well supported. I also like how there are many products within one platform, lead nurturing, pop-ups, workflows, email, forms, social media management, etc...

Incentivized

DotDigital's platform is simple to use for essential email marketing campaigns. Setting up Programs (action-driven automation) is simple. It gives you the ability to design stunning campaigns with a wide range of customizability. To better understand our customer base, it analyzes each email sent out. In every situation, the support team has been responsive and helpful.

Incentivized

• Increased opt-ins using the pop-up functionality.
• Increased opt-ins using the forms functionality.
• Increased opt-ins using gated content through forms & landing zones.

Incentivized

• Maintenance costs due to integration limits.
• API tiers (now formalized in the documentation) were discovered after the initial purchase, so there are more recurring costs.
• In general, a raise of costs in the IT compartment, while it can benefit marketing.

Incentivized