What users are saying about
2 Ratings
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.7 out of 100

Likelihood to Recommend

Comscore Ad Metrix

Ad Metrix is well suited for teams that are directly tied to sales teams as well as teams that use DMP and other platforms to help target and retarget specific users for ads or site visits/views.
It may not be as useful if the organization is not targeting specific users or isn't interested in their consumption habits and what competitors are focusing on.
Anonymous | TrustRadius Reviewer

Hitwise

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger.Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.
Andrea Mortensen | TrustRadius Reviewer

Pros

Comscore Ad Metrix

  • Site Analytics data - ComScore puts all of the stats you need in an easy to read dashboard. I don't need to search around like I do in Google Analytics to find out who is visiting my client's site, where they are browsing, how long they are engaging with the content. It's also really easy to integrate conversion data alongside website analytics. The webpage heat maps are also an awesome way to look at where people are engaging with the client's webpages.
  • Infographics, charts - I love how easy it is to pull a client ready chart that I can insert into a presentation for the client to show various stats pertaining to their campaigns (e.g. most visited pages, most viewed videos, MoM stats on orders/revenue/average order value.
  • Report Builder - Makes it simple to pull reports on site analytics that I can easily add filters to. I can get all the data I need in one report. I do a lot of presentation building for the clients on a monthly basis. This makes it more efficient for me to pull out sharable insights.
Anonymous | TrustRadius Reviewer

Hitwise

  • Up/down stream traffic
  • Search term identification
  • Geographic location
  • Specific site data for small scale websites
Andrea Mortensen | TrustRadius Reviewer

Cons

Comscore Ad Metrix

  • The layout isn't very intuitive. Training is the best way to learn how to use this tool
  • Your work doesn't automatically save, so if you by accidentally hit back, you lose everything you were working on.
Anonymous | TrustRadius Reviewer

Hitwise

  • Sometimes the insights seem a little bit basic
  • Reporting function is hard to deal with sometimes
  • Access to sales/purchase data
Andrea Mortensen | TrustRadius Reviewer

Alternatives Considered

Comscore Ad Metrix

We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Anonymous | TrustRadius Reviewer

Hitwise

Selected Hitwise because it is much better for insights on small-scale websites
Andrea Mortensen | TrustRadius Reviewer

Return on Investment

Comscore Ad Metrix

  • I don't have any hard numbers on how ROI has improved, but in terms of gaining client trust, the data and insights we glean from ComScore help us to support our rationale for the media recommendations we make on a regular basis.
  • The tool is an industry standard that clients are familiar with so they trust the data we pull from ComScore.
Anonymous | TrustRadius Reviewer

Hitwise

  • Media planning
  • SEO
Andrea Mortensen | TrustRadius Reviewer

Pricing Details

Comscore Ad Metrix

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Hitwise

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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