Comscore Media Metrix Multi-Platform vs. Onclusive Social

Comscore is one of the leaders in the space when it comes to cross-channel planning/reporting tools. They are priced less premium compared to other providers who have the same capabilities. I like how there is a single identifier for users where we can measure holistically across different media channels for publishers

Incentivized

If you work in strategic marketing, business intelligence or competitive intelligence then Digimind can shave hours of time off your daily monitoring routine. You no longer have to manually trawl the web looking for news and no longer miss any important developments thanks to Digiminds ability to monitor sites up to 4 times a day. However it is important to understand that you can only get out of Digimind what you put in, so there is some initial effort involved in order to build up sources for the tool to monitor and setup your own folder structure to save information.

• Allows users to measure a total audience views across multiple platforms, and take those platform-specific views and convert them into a single, translatable metric.
• The platform presents the data so that a user is not only looking and inferring action or viewership across multiple platforms but through a single identifier that clarifies or makes sense of that cross-channel data.
• Allows you to slice up a single campaign and surmise how it will perform across various subsets of media.

Incentivized

• Digimind Social is a great and unique platform for constant monitoring of social networks.
• Its interface is user-friendly and straightforward, it has features that help us collect information of our interest.
• We can monitor trends in real time.
• It facilitates interaction with the audience and allows us to measure the impact of our management in the different social networks we manage in the organization.

Incentivized

• Overall platform interface.
• Faster reporting.
• More partners need to be added for analysis.

Incentivized

• At this time, it’s hard to find any area of improvement for Digimind Social, especially after having used other tools, which are clunky and require more manual work to zero in on the information you need. The sentiment analysis is a tricky task for any tool and while Digimind Social is better at it than others, we hope they continue to hone its capabilities and are able to analyze a larger volume of data.

I have seen many different tools. As mentioned earlier the tool has a very nice dashboard and the sentiment analysis from Digimind is better than other tools that I have tried in the past.

comScore Xmedia is by far the most granular and local offering. Google Analytics is a solid supplemental to the real campaign data you glean from comScore and SimilarWeb presents a nice high-level picture of the total viewership from a recurring or historical perspective.

Incentivized

• Meilleur résultat dans les mentions remontées
• Moins de bruit
• Fonctionnalités additionnelles de meilleure qualité et moins gadget
• Un coût mieux maîtrisé par rapport à notre besoin

[Best results are surfaced

Less noisy

Very high quality, non gimmicky, additional functionality

Better value with respect to our needs]

• It has allows for us to streamline our partner mix.
• Provides us with easy reporting for clients.
• Gives us one planning tool.

Incentivized

• As a business school professor teaching both MBAs and executives, I regularly use Digimind to demonstrate the power of social listening in various programs I teach. Digimind Social proved to be a solid, user-friendly tool that effectively show users the value of social media listening for various short-term (e.g., responding to angry customers) to long-term goals (e.g., managing online reputation, competitive analysis).