Contentful vs. Shopify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 7.5 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$0
Shopify
Score 8.6 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$39
per month
Pricing
ContentfulShopify
Editions & Modules
Lite
$300
per month
Community
Free
Enterprise
Custom
Basic Shopify
$39
per month
Grow
$105
per month
Advanced
$399
per month
Shopify Plus
2,000
per month
Shopify Plus
2,300
per month
Offerings
Pricing Offerings
ContentfulShopify
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsA 25% discount is offered for annual billing.
More Pricing Information
Community Pulse
ContentfulShopify
Features
ContentfulShopify
Security
Comparison of Security features of Product A and Product B
Contentful
8.5
10 Ratings
4% above category average
Shopify
-
Ratings
Role-based user permissions8.510 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
9.5
12 Ratings
20% above category average
Shopify
-
Ratings
API9.311 Ratings00 Ratings
Internationalization / multi-language9.79 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
7.8
13 Ratings
0% above category average
Shopify
-
Ratings
WYSIWYG editor7.34 Ratings00 Ratings
Code quality / cleanliness9.58 Ratings00 Ratings
Admin section9.311 Ratings00 Ratings
Page templates7.64 Ratings00 Ratings
Library of website themes7.52 Ratings00 Ratings
Mobile optimization / responsive design4.57 Ratings00 Ratings
Publishing workflow9.312 Ratings00 Ratings
Form generator7.01 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
9.4
12 Ratings
23% above category average
Shopify
-
Ratings
Content taxonomy10.011 Ratings00 Ratings
SEO support10.09 Ratings00 Ratings
Bulk management9.08 Ratings00 Ratings
Availability / breadth of extensions9.08 Ratings00 Ratings
Community / comment management9.01 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Contentful
-
Ratings
Shopify
8.4
149 Ratings
8% above category average
Product catalog & listings00 Ratings8.8149 Ratings
Product management00 Ratings8.2147 Ratings
Bulk product upload00 Ratings8.3125 Ratings
Branding00 Ratings8.5146 Ratings
Mobile storefront00 Ratings9.1142 Ratings
Product variations00 Ratings8.0139 Ratings
Website integration00 Ratings8.7140 Ratings
Visual customization00 Ratings8.6146 Ratings
CMS00 Ratings7.6118 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Contentful
-
Ratings
Shopify
8.5
141 Ratings
11% above category average
Abandoned cart recovery00 Ratings8.2131 Ratings
Checkout user experience00 Ratings8.8139 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Contentful
-
Ratings
Shopify
9.4
143 Ratings
12% above category average
eCommerce security00 Ratings9.4143 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Contentful
-
Ratings
Shopify
8.3
146 Ratings
8% above category average
Promotions & discounts00 Ratings8.5140 Ratings
Personalized recommendations00 Ratings8.432 Ratings
SEO00 Ratings8.0135 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Contentful
-
Ratings
Shopify
8.1
147 Ratings
1% above category average
Multi-site management00 Ratings6.719 Ratings
Order processing00 Ratings9.0144 Ratings
Inventory management00 Ratings7.6143 Ratings
Shipping00 Ratings8.4135 Ratings
Custom functionality00 Ratings8.7136 Ratings
Best Alternatives
ContentfulShopify
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentfulShopify
Likelihood to Recommend
8.3
(13 ratings)
8.5
(161 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(16 ratings)
Usability
9.0
(3 ratings)
8.5
(15 ratings)
Availability
-
(0 ratings)
10.0
(2 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(3 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
10.0
(1 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ContentfulShopify
Likelihood to Recommend
Contentful
It's a great all rounder for content projects. It's easy in the basics and powerful in the complex, data heavy scenarios. Extending the platform is straightforward and the SDK gives you everything you need. If you have many many varying content types , it gets expensive and perhaps not the best choice .
Read full review
Shopify
Shopify allowed us to handle matrix items and combined listings. Both of which we could not do on our previous platform. There was some customization involved but overall, it did what we needed it to. The one downside was that if we want to change anything we would have to reload the entire set of matrix items manually.
Read full review
Pros
Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
Read full review
Shopify
  • It's base security and integration with trusted security partners (such as NoFraud) is a game-changer when it comes to reliability and a "hands off approach" for our IT department. The up-time is also very good.
  • It offers a wide range of verified plugins that are (for the most part) easy to install and use for any specific scenario you're looking for.
  • It's Analytics area in the admin is actually nice and offers a wide variety of reports that you can run.
Read full review
Cons
Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
Read full review
Shopify
  • I would love it if Shopify built an in house app which helped us post UGCs and social proof from platforms such as Instagram, Youtube etc. more seamlessly on our website. Right now, we are able to do it through third party apps but the look and feel is just okay.
Read full review
Likelihood to Renew
Contentful
No answers on this topic
Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
Read full review
Usability
Contentful
It is a very easy to use and configure application. I find that it is on the user to manage the content after the models have been created, yet I still do not encounter issues finding or creating new components for our site. It is easy to set up and easy to navigate.
Read full review
Shopify
It is fairly easy to use Shopify regardless of what task you are attempting to perform. Most things are customizable to a degree without requiring coding ability. I have very limited coding experience and have still been able to navigate my way around changing features of the website that require edits to the code with the use of AI and trial-and-error. This previously wasn't possible with the WooCommerce platform.
Read full review
Reliability and Availability
Contentful
No answers on this topic
Shopify
Shopify support is always available when you need them.
Read full review
Performance
Contentful
No answers on this topic
Shopify
Shopify website speed is quite impressive. Even if we integrate couple apps, it does not hamper the site speed.
Read full review
Support Rating
Contentful
No answers on this topic
Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
Read full review
Online Training
Contentful
No answers on this topic
Shopify
Shopify offered us several trainings to setup a Shopify store, how to build a brand, SEO, product photography etc. All this content have been super helpful in our journey.
Read full review
Implementation Rating
Contentful
No answers on this topic
Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
Read full review
Alternatives Considered
Contentful
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
Read full review
Shopify
Big Commerce and SAP Hybris are two other platforms we've investigated and Shopify is by far easiest to use and customize. While it doesn't do everything out of the box, the apps do fill in many gaps. The cost however, is probably the biggest selling point against these other two options.
Read full review
Scalability
Contentful
No answers on this topic
Shopify
Shopify has basic to high-end plans. The plans grow with the brand`s growth and I love that about Shopify.
Read full review
Return on Investment
Contentful
  • Contentful has saved us valuable development time that was previously spent doing deploys for minor content updates.
  • Contentful has helped us maintain consistent documentation, reducing time needed to review for consistency.
  • Can't say we've really experienced any negative ROI impacts from using Contentful, but we've run into some limitations in adding too many content models and the next pricing tier is substantially more expensive.
Read full review
Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
Read full review
ScreenShots

Contentful Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of