Contently vs InboundWriter

Likelihood to Recommend

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.

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Alexander deLong

Product Marketing Corporate Resident

LogMeInComputer Software, 1001-5000 employees

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I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.

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Verified User

Manager in Marketing

Events Services Company, 51-200 employees

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Feature Rating Comparison

Contently

InboundWriter

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Contently

InboundWriter

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Contently

InboundWriter

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Consolidating my work in one place to make my work life easier
Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

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Verified User

Account Manager in Corporate

Computer & Network Security Company, 1001-5000 employees

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Very easy to use and follow direction.
The price is right for this freemium Wordpress plugin.
Helps discover what content and keywords are popular around your subject matter.

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Verified User

Manager in Marketing

Events Services Company, 51-200 employees

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Cons

I have been using it for 3.5 years, and have had no response from potential clients.
The portfolio section is pretty easy to use, but I don't love the format.
Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

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Sometimes tough to decide what direction to follow without keyword stuffing your content.
Colleagues have complained about the Document Score being unreliable at times.
It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.

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Verified User

Manager in Marketing

Events Services Company, 51-200 employees

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Support Rating

Contently 10.0

Based on 1 answer

I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

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InboundWriter 8.0

Based on 1 answer

The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.

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Verified User

Manager in Marketing

Events Services Company, 51-200 employees

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Alternatives Considered

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week

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Ben Plomion

SVP Marketing

GumGumMarketing and Advertising, 51-200 employees

View all 9 answers on this topic

While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.

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Verified User

Manager in Marketing

Events Services Company, 51-200 employees

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Return on Investment

Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
The amount of time Contently has saved our internal creative writing staff has more than paid for itself!

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Alexander deLong

Product Marketing Corporate Resident

LogMeInComputer Software, 1001-5000 employees

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InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.

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Verified User

Manager in Marketing

Events Services Company, 51-200 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Contently

InboundWriter

Contently

InboundWriter

Contently

InboundWriter

Likelihood to Recommend

Contently

InboundWriter

Feature Rating Comparison

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Contently

InboundWriter

Cons

Contently

InboundWriter

Support Rating

Contently

InboundWriter

Alternatives Considered

Contently

InboundWriter

Return on Investment

Contently

InboundWriter

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison