What users are saying about
30 Ratings
8 Ratings
30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Feature Set Ratings

  • Contently ranks higher in 1 feature set: Content Creation
  • Movable Ink ranks higher in 2 feature sets: Content Publishing, Content Reporting & Analytics

Content Creation

9.5

Contently

95%
8.6

Movable Ink

86%
Contently ranks higher in 4/5 features

Ideation

9.7
97%
7 Ratings
10.0
100%
2 Ratings

Approval workflows

9.8
98%
7 Ratings
9.0
90%
1 Rating

Content collaboration

9.9
99%
6 Ratings
8.0
80%
1 Rating

Content calendar

8.0
80%
6 Ratings
7.5
75%
2 Ratings

Network for content licensing/production

10.0
100%
6 Ratings
N/A
0 Ratings

Content Publishing

5.7

Contently

57%
8.5

Movable Ink

85%
Movable Ink ranks higher in 4/6 features

Content hub

5.0
50%
7 Ratings
8.0
80%
3 Ratings

Forms / Gated content

8.0
80%
5 Ratings
N/A
0 Ratings

Embedded CTAs

9.0
90%
4 Ratings
8.5
85%
2 Ratings

Content distribution

2.0
20%
5 Ratings
8.5
85%
3 Ratings

Content promotion

2.0
20%
5 Ratings
9.0
90%
1 Rating

Content automation

8.0
80%
4 Ratings
8.5
85%
3 Ratings

Content Reporting & Analytics

8.0

Contently

80%
8.2

Movable Ink

82%
Movable Ink ranks higher in 4/5 features

Audience profiling and targeting

9.0
90%
3 Ratings
7.0
70%
3 Ratings

Closed-loop tracking and reporting

8.0
80%
3 Ratings
8.0
80%
2 Ratings

Content performance analytics

7.0
70%
3 Ratings
8.5
85%
3 Ratings

Campaign optimization dashboard

7.0
70%
3 Ratings
8.5
85%
3 Ratings

Competitive analytics

9.0
90%
3 Ratings
9.0
90%
1 Rating

Attribute Ratings

  • Movable Ink is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

5.0

Contently

50%
9 Ratings
8.0

Movable Ink

80%
3 Ratings

Support Rating

10.0

Contently

100%
1 Rating

Movable Ink

N/A
0 Ratings

Likelihood to Recommend

Contently

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Alexander deLong | TrustRadius Reviewer

Movable Ink

Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier.If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Peter Bakalski | TrustRadius Reviewer

Pros

Contently

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Anonymous | TrustRadius Reviewer

Movable Ink

  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
Anonymous | TrustRadius Reviewer

Cons

Contently

  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Kristi Porter | TrustRadius Reviewer

Movable Ink

  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
Anonymous | TrustRadius Reviewer

Pricing Details

Contently

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Movable Ink

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Support Rating

Contently

Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Kristi Porter | TrustRadius Reviewer

Movable Ink

No score
No answers yet
No answers on this topic

Alternatives Considered

Contently

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
Ben Plomion | TrustRadius Reviewer

Movable Ink

Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
Peter Bakalski | TrustRadius Reviewer

Return on Investment

Contently

  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Alexander deLong | TrustRadius Reviewer

Movable Ink

  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
Anonymous | TrustRadius Reviewer

Add comparison