Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists.
Contently has received approximately $12.3 million in funding since its founding in 2010.
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Movable Ink
Score 8.7 out of 10
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The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.
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Pricing
Contently
Movable Ink
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Contently
Movable Ink
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Contact vendor for pricing information.
More Pricing Information
Community Pulse
Contently
Movable Ink
Features
Contently
Movable Ink
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.6
9 Ratings
18% above category average
Movable Ink
9.2
4 Ratings
14% above category average
Ideation
10.09 Ratings
9.03 Ratings
Approval workflows
9.59 Ratings
10.02 Ratings
Content collaboration
10.08 Ratings
9.02 Ratings
Content calendar
8.58 Ratings
10.03 Ratings
Network for content licensing/production
10.07 Ratings
8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.6
9 Ratings
18% above category average
Movable Ink
9.3
4 Ratings
15% above category average
Content hub
10.09 Ratings
9.04 Ratings
Forms / Gated content
9.06 Ratings
9.01 Ratings
Embedded CTAs
10.05 Ratings
10.03 Ratings
Content distribution
9.57 Ratings
9.04 Ratings
Content promotion
10.07 Ratings
10.02 Ratings
Content automation
9.06 Ratings
9.04 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
Consolidating my work in one place to make my work life easier
Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
User Friendly--Easy to build within apps for those who aren't graphic designers.
I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
