Contently vs. Movable Ink

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contently
Score 9.3 out of 10
N/A
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A
Movable Ink
Score 7.9 out of 10
N/A
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
Pricing
ContentlyMovable Ink
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentlyMovable Ink
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Features
ContentlyMovable Ink
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
Movable Ink
9.2
4 Ratings
13% above category average
Ideation10.09 Ratings9.03 Ratings
Approval workflows9.59 Ratings10.02 Ratings
Content collaboration10.08 Ratings9.02 Ratings
Content calendar8.58 Ratings10.03 Ratings
Network for content licensing/production10.07 Ratings8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
Movable Ink
9.3
4 Ratings
14% above category average
Content hub10.09 Ratings9.04 Ratings
Forms / Gated content9.06 Ratings9.01 Ratings
Embedded CTAs10.05 Ratings10.03 Ratings
Content distribution9.57 Ratings9.04 Ratings
Content promotion10.07 Ratings10.02 Ratings
Content automation9.06 Ratings9.04 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Contently
9.6
4 Ratings
20% above category average
Movable Ink
9.4
4 Ratings
18% above category average
Audience profiling and targeting10.04 Ratings9.04 Ratings
Closed-loop tracking and reporting9.04 Ratings10.03 Ratings
Content performance analytics10.04 Ratings9.04 Ratings
Campaign optimization dashboard9.04 Ratings10.04 Ratings
Competitive analytics10.04 Ratings9.02 Ratings
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ContentlyMovable Ink
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User Ratings
ContentlyMovable Ink
Likelihood to Recommend
9.5
(11 ratings)
10.0
(4 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ContentlyMovable Ink
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
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Movable Ink
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
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Pros
Contently
  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
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Movable Ink
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
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Cons
Contently
  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
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Movable Ink
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
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Support Rating
Contently
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
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Movable Ink
No answers on this topic
Alternatives Considered
Contently
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
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Movable Ink
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
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Return on Investment
Contently
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
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Movable Ink
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
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ScreenShots

Movable Ink Screenshots

Screenshot of Movable Ink