Contently vs Movable Ink

Likelihood to Recommend

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.

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Alexander deLong

Product Marketing Corporate Resident

LogMeInComputer Software, 1001-5000 employees

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I think Movable Ink is a great tool if a brand is very deal/promotion heavy and aims to differentiate itself from competitors. With the 3 brands I've worked with, this was very effective and also provided our creative team with extra tools to aid in differentiating campaigns.In addition with brands that have differentiated products/services by location - it is also very effective. With brands that have retail locations or different offers in different locales it is very helpful to differentiate content by location.

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Feature Rating Comparison

Contently

Movable Ink

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Contently

Movable Ink

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Contently

Movable Ink

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Consolidating my work in one place to make my work life easier
Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

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Verified User

Account Manager in Corporate

Computer & Network Security Company, 1001-5000 employees

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Clean and easy to use, user interface and short ramp up time required to implement within email service providers
Email use cases are helpful to take personalization in email to the next level, they can help a brands emails stand out vs. competitors in some scenarios.
The platform is flexible to work with various ESPs; I've personally used Movable Ink with 3 platforms and have seen no issues.

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Cons

I have been using it for 3.5 years, and have had no response from potential clients.
The portfolio section is pretty easy to use, but I don't love the format.
Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

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I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Support Rating

Contently 10.0

Based on 1 answer

I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.

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Kristi Porter

Chief Do-Gooder

SignifyMarketing & Advertising, 1-10 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week

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Ben Plomion

SVP Marketing

GumGumMarketing and Advertising, 51-200 employees

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Liveclicker was a competitor that I've analyzed in the past. They honestly have almost all of the same features. I think movable ink was a little stronger with their account management support

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Return on Investment

Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
The amount of time Contently has saved our internal creative writing staff has more than paid for itself!

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Alexander deLong

Product Marketing Corporate Resident

LogMeInComputer Software, 1001-5000 employees

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Over a 9 month period we conducted an analysis and saw a 4.6 return on ad spend with using Movable Ink in various email marketing campaigns.
Using their web crop feature, we also saw time savings with managing products showcased in email that were available on our website.

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Verified User

Director in Marketing

Retail Company, 11-50 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Rating Summary

Contently

Movable Ink

Contently

Movable Ink

Contently

Movable Ink

Likelihood to Recommend

Contently

Movable Ink

Feature Rating Comparison

Ideation

Approval workflows

Content collaboration

Content calendar

Network for content licensing/production

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Competitive analytics

Pros

Contently

Movable Ink

Cons

Contently

Movable Ink

Support Rating

Contently

Movable Ink

Alternatives Considered

Contently

Movable Ink

Return on Investment

Contently

Movable Ink

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Rating Summary

Add comparison