30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.2 out of 100
Based on 30 reviews and ratings
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 5 out of 100
Based on 8 reviews and ratings
Feature Set Ratings
Content Creation
9.5
Contently
95%
Opal
Feature Set Not Supported
N/A
Contently ranks higher in 5/5 features
Contently ranks higher in 5/5 features
Ideation
9.7
97%
7 Ratings

N/A
0 Ratings
Approval workflows
9.8
98%
7 Ratings

N/A
0 Ratings
Content collaboration
9.9
99%
6 Ratings

N/A
0 Ratings
Content calendar
8.0
80%
6 Ratings

N/A
0 Ratings
Network for content licensing/production
10.0
100%
6 Ratings

N/A
0 Ratings
Content Publishing
5.7
Contently
57%
Opal
Feature Set Not Supported
N/A
Contently ranks higher in 6/6 features
Contently ranks higher in 6/6 features
Content hub
5.0
50%
7 Ratings

N/A
0 Ratings
Forms / Gated content
8.0
80%
5 Ratings

N/A
0 Ratings
Embedded CTAs
9.0
90%
4 Ratings

N/A
0 Ratings
Content distribution
2.0
20%
5 Ratings

N/A
0 Ratings
Content promotion
2.0
20%
5 Ratings

N/A
0 Ratings
Content automation
8.0
80%
4 Ratings

N/A
0 Ratings
Content Reporting & Analytics
8.0
Contently
80%
Opal
Feature Set Not Supported
N/A
Contently ranks higher in 5/5 features
Contently ranks higher in 5/5 features
Audience profiling and targeting
9.0
90%
3 Ratings

N/A
0 Ratings
Closed-loop tracking and reporting
8.0
80%
3 Ratings

N/A
0 Ratings
Content performance analytics
7.0
70%
3 Ratings

N/A
0 Ratings
Campaign optimization dashboard
7.0
70%
3 Ratings

N/A
0 Ratings
Competitive analytics
9.0
90%
3 Ratings

N/A
0 Ratings
Project Management
Contently
Feature Set Not Supported
N/A
7.9
Opal
79%
Opal ranks higher in 7/7 features
Opal ranks higher in 7/7 features
Task Management
N/A
0 Ratings

9.1
91%
1 Rating
Gantt Charts
N/A
0 Ratings

9.1
91%
1 Rating
Scheduling
N/A
0 Ratings

9.1
91%
1 Rating
Workflow Automation
N/A
0 Ratings

9.1
91%
1 Rating
Mobile Access
N/A
0 Ratings

1.0
10%
1 Rating
Search
N/A
0 Ratings

9.1
91%
1 Rating
Visual planning tools
N/A
0 Ratings

9.1
91%
1 Rating
Communication
Contently
Feature Set Not Supported
N/A
6.1
Opal
61%
Opal ranks higher in 3/3 features
Opal ranks higher in 3/3 features
Chat
N/A
0 Ratings

4.5
45%
1 Rating
Notifications
N/A
0 Ratings

9.1
91%
1 Rating
Discussions
N/A
0 Ratings

4.5
45%
1 Rating
File Sharing & Management
Contently
Feature Set Not Supported
N/A
9.1
Opal
91%
Opal ranks higher in 5/5 features
Opal ranks higher in 5/5 features
Versioning
N/A
0 Ratings

9.1
91%
1 Rating
Video files
N/A
0 Ratings

9.1
91%
1 Rating
Audio files
N/A
0 Ratings

9.1
91%
1 Rating
Document collaboration
N/A
0 Ratings

9.1
91%
1 Rating
Access control
N/A
0 Ratings

9.1
91%
1 Rating
Attribute Ratings
- Opal is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend
5.0
Contently
50%
9 Ratings
9.2
Opal
92%
5 Ratings
Likelihood to Renew
Contently
N/A
0 Ratings
10.0
Opal
100%
1 Rating
Support Rating
10.0
Contently
100%
1 Rating
Opal
N/A
0 Ratings
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Product Marketing Corporate Resident
LogMeInComputer Software, 1001-5000 employees
Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Social Media Manager
Alaska AirlinesAirlines/Aviation, 10,001+ employees
Pros
Contently
- Consolidating my work in one place to make my work life easier
- Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
- You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.

Verified User
Account Manager in Corporate
Computer & Network Security Company, 1001-5000 employeesOpal
- Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
- Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
- High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Director of Digital Marketing
SAP ConcurComputer Software, 5001-10,000 employees
Cons
Contently
- I have been using it for 3.5 years, and have had no response from potential clients.
- The portfolio section is pretty easy to use, but I don't love the format.
- Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
- Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Chief Do-Gooder
SignifyMarketing & Advertising, 1-10 employees
Opal
- No publishing capabilities, for the most part.
- No analytics tie-ins.
- Rather pricey.
- Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.

Verified User
Vice-President in Marketing
Management Consulting Company, 1-10 employeesPricing Details
Contently
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Opal
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Support Rating
Contently
Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Chief Do-Gooder
SignifyMarketing & Advertising, 1-10 employees
Opal
No score
No answers yet
No answers on this topic
Alternatives Considered
Contently
Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
SVP Marketing
GumGumMarketing and Advertising, 51-200 employees
Opal
You get for what you paid for. Opal has more features
Associate Community Manager
StarbucksMarketing and Advertising, 5001-10,000 employees
Return on Investment
Contently
- Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
- The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Product Marketing Corporate Resident
LogMeInComputer Software, 1001-5000 employees
Opal
- Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
- Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
- I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Social Media Manager
Alaska AirlinesAirlines/Aviation, 10,001+ employees