What users are saying about
28 Ratings
7 Ratings
28 Ratings
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Score 6.9 out of 100
7 Ratings
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Score 9.4 out of 100

Likelihood to Recommend

Contently

It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Alexander deLong | TrustRadius Reviewer

Opal

I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Kenji Onozawa | TrustRadius Reviewer

Feature Rating Comparison

Content Creation

Contently
9.5
Opal
Ideation
Contently
9.7
Opal
Approval workflows
Contently
9.8
Opal
Content collaboration
Contently
9.9
Opal
Content calendar
Contently
8.0
Opal
Network for content licensing/production
Contently
10.0
Opal

Content Publishing

Contently
5.7
Opal
Content hub
Contently
5.2
Opal
Forms / Gated content
Contently
8.0
Opal
Embedded CTAs
Contently
9.0
Opal
Content distribution
Contently
2.1
Opal
Content promotion
Contently
2.1
Opal
Content automation
Contently
8.0
Opal

Content Reporting & Analytics

Contently
8.0
Opal
Audience profiling and targeting
Contently
9.0
Opal
Closed-loop tracking and reporting
Contently
8.0
Opal
Content performance analytics
Contently
7.0
Opal
Campaign optimization dashboard
Contently
7.0
Opal
Competitive analytics
Contently
9.0
Opal

Project Management

Contently
Opal
7.9
Task Management
Contently
Opal
9.1
Gantt Charts
Contently
Opal
9.1
Scheduling
Contently
Opal
9.1
Workflow Automation
Contently
Opal
9.1
Mobile Access
Contently
Opal
1.0
Search
Contently
Opal
9.1
Visual planning tools
Contently
Opal
9.1

Communication

Contently
Opal
6.1
Chat
Contently
Opal
4.5
Notifications
Contently
Opal
9.1
Discussions
Contently
Opal
4.5

File Sharing & Management

Contently
Opal
9.1
Versioning
Contently
Opal
9.1
Video files
Contently
Opal
9.1
Audio files
Contently
Opal
9.1
Document collaboration
Contently
Opal
9.1
Access control
Contently
Opal
9.1

Pros

Contently

  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Anonymous | TrustRadius Reviewer

Opal

  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Kelly Rigotti | TrustRadius Reviewer

Cons

Contently

  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Kristi Porter | TrustRadius Reviewer

Opal

  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Anonymous | TrustRadius Reviewer

Support Rating

Contently

Contently 10.0
Based on 1 answer
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Kristi Porter | TrustRadius Reviewer

Opal

No score
No answers yet
No answers on this topic

Alternatives Considered

Contently

Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
Ben Plomion | TrustRadius Reviewer

Opal

You get for what you paid for. Opal has more features
Teena Thach | TrustRadius Reviewer

Return on Investment

Contently

  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Alexander deLong | TrustRadius Reviewer

Opal

  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Kenji Onozawa | TrustRadius Reviewer

Screenshots

Contently

Pricing Details

Contently

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Opal

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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