Contently vs. Opal

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contently
Score 9.2 out of 10
N/A
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A
Opal
Score 6.2 out of 10
Enterprise companies (1,001+ employees)
Opal is a platform for brands, used to plan, create, and calendar their content - across teams and channels. Opal aims to enable tight alignment and high levels of efficiency. Marketing teams from companies such as Starbucks, Microsoft, and Target use Opal to collaborate, plan, and visualize, while ensuring an always-unified brand voice. Plan every facet of the brand experience, to ensure consistency throughout every moment and across every channel. Create…
$10,000
per year
Pricing
ContentlyOpal
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentlyOpal
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ContentlyOpal
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
Opal
-
Ratings
Ideation10.09 Ratings00 Ratings
Approval workflows9.59 Ratings00 Ratings
Content collaboration10.08 Ratings00 Ratings
Content calendar8.58 Ratings00 Ratings
Network for content licensing/production10.07 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
Opal
-
Ratings
Content hub10.09 Ratings00 Ratings
Forms / Gated content9.06 Ratings00 Ratings
Embedded CTAs10.05 Ratings00 Ratings
Content distribution9.57 Ratings00 Ratings
Content promotion10.07 Ratings00 Ratings
Content automation9.06 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Contently
9.6
4 Ratings
20% above category average
Opal
-
Ratings
Audience profiling and targeting10.04 Ratings00 Ratings
Closed-loop tracking and reporting9.04 Ratings00 Ratings
Content performance analytics10.04 Ratings00 Ratings
Campaign optimization dashboard9.04 Ratings00 Ratings
Competitive analytics10.04 Ratings00 Ratings
Best Alternatives
ContentlyOpal
Small Businesses
Vyond
Vyond
Score 8.7 out of 10
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
LeanData
LeanData
Score 9.7 out of 10
Enterprises
Vyond
Vyond
Score 8.7 out of 10
Adobe Marketing Cloud
Adobe Marketing Cloud
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentlyOpal
Likelihood to Recommend
9.5
(11 ratings)
9.2
(5 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
ContentlyOpal
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
Read full review
Opal
I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
Read full review
Pros
Contently
  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
Read full review
Opal
  • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
  • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
  • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
Read full review
Cons
Contently
  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
Read full review
Opal
  • No publishing capabilities, for the most part.
  • No analytics tie-ins.
  • Rather pricey.
  • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
Read full review
Support Rating
Contently
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
Read full review
Opal
No answers on this topic
Alternatives Considered
Contently
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
Read full review
Opal
You get for what you paid for. Opal has more features
Read full review
Return on Investment
Contently
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
Read full review
Opal
  • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
  • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
  • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
Read full review
ScreenShots

Opal Screenshots

Screenshot of Preview content exactly as it will appear in market to the audience. Collaborate with teammates and track changes in the  Chat & Activity window.Screenshot of View scheduled Moments across all campaigns on the Calendar -- by day, week, or month.Screenshot of Plan marketing content and campaigns using Boards, a free-form space for brainstorming, briefing, and scenario planning.