What users are saying about
30 Ratings
8 Ratings
30 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.2 out of 100
8 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 5 out of 100

Feature Set Ratings

    Content Creation

    9.5

    Contently

    95%

    Opal

    Feature Set Not Supported
    N/A
    Contently ranks higher in 5/5 features

    Ideation

    9.7
    97%
    7 Ratings
    N/A
    0 Ratings

    Approval workflows

    9.8
    98%
    7 Ratings
    N/A
    0 Ratings

    Content collaboration

    9.9
    99%
    6 Ratings
    N/A
    0 Ratings

    Content calendar

    8.0
    80%
    6 Ratings
    N/A
    0 Ratings

    Network for content licensing/production

    10.0
    100%
    6 Ratings
    N/A
    0 Ratings

    Content Publishing

    5.7

    Contently

    57%

    Opal

    Feature Set Not Supported
    N/A
    Contently ranks higher in 6/6 features

    Content hub

    5.0
    50%
    7 Ratings
    N/A
    0 Ratings

    Forms / Gated content

    8.0
    80%
    5 Ratings
    N/A
    0 Ratings

    Embedded CTAs

    9.0
    90%
    4 Ratings
    N/A
    0 Ratings

    Content distribution

    2.0
    20%
    5 Ratings
    N/A
    0 Ratings

    Content promotion

    2.0
    20%
    5 Ratings
    N/A
    0 Ratings

    Content automation

    8.0
    80%
    4 Ratings
    N/A
    0 Ratings

    Content Reporting & Analytics

    8.0

    Contently

    80%

    Opal

    Feature Set Not Supported
    N/A
    Contently ranks higher in 5/5 features

    Audience profiling and targeting

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Closed-loop tracking and reporting

    8.0
    80%
    3 Ratings
    N/A
    0 Ratings

    Content performance analytics

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    Campaign optimization dashboard

    7.0
    70%
    3 Ratings
    N/A
    0 Ratings

    Competitive analytics

    9.0
    90%
    3 Ratings
    N/A
    0 Ratings

    Project Management

    Contently

    Feature Set Not Supported
    N/A
    7.9

    Opal

    79%
    Opal ranks higher in 7/7 features

    Task Management

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Gantt Charts

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Scheduling

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Workflow Automation

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Mobile Access

    N/A
    0 Ratings
    1.0
    10%
    1 Rating

    Search

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Visual planning tools

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Communication

    Contently

    Feature Set Not Supported
    N/A
    6.1

    Opal

    61%
    Opal ranks higher in 3/3 features

    Chat

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    Notifications

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Discussions

    N/A
    0 Ratings
    4.5
    45%
    1 Rating

    File Sharing & Management

    Contently

    Feature Set Not Supported
    N/A
    9.1

    Opal

    91%
    Opal ranks higher in 5/5 features

    Versioning

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Video files

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Audio files

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Document collaboration

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Access control

    N/A
    0 Ratings
    9.1
    91%
    1 Rating

    Attribute Ratings

    • Opal is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    5.0

    Contently

    50%
    9 Ratings
    9.2

    Opal

    92%
    5 Ratings

    Likelihood to Renew

    Contently

    N/A
    0 Ratings
    10.0

    Opal

    100%
    1 Rating

    Support Rating

    10.0

    Contently

    100%
    1 Rating

    Opal

    N/A
    0 Ratings

    Likelihood to Recommend

    Contently

    It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together.I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
    Alexander deLong | TrustRadius Reviewer

    Opal

    I honestly cannot recommend this tool enough. Opal is such a valuable tool for brand content creators and there is nothing like it available. If you're serious about content marketing and have a need to find ways to collaborate, plan and provide more visibility among teams, then Opal really is the only way to go. One more thing that's not being mentioned: The tool is simply amazing but it's only as amazing is the team behind the tool. Their customer support and willingness to quickly be in touch when needed is a key feature within itself. Seriously, such a good team of people.
    Kenji Onozawa | TrustRadius Reviewer

    Pros

    Contently

    • Consolidating my work in one place to make my work life easier
    • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
    • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
    Anonymous | TrustRadius Reviewer

    Opal

    • Content planning: you can look at one asset and see how it is being used across multiple channels by multiple teams.
    • Content collaboration: it is really easy to see what other people and teams are contributing to an asset, or how they are using it. We can also duplicate content that was created by another team to use as a starting point in our own content collaboration.
    • High level/big picture overview: Opal allows us to see content that is being created, planned and scheduled very easily; it goes beyond social content (which we can also see in Sprinklr) to show us content created across multiple channels.
    Kelly Rigotti | TrustRadius Reviewer

    Cons

    Contently

    • I have been using it for 3.5 years, and have had no response from potential clients.
    • The portfolio section is pretty easy to use, but I don't love the format.
    • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
    • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
    Kristi Porter | TrustRadius Reviewer

    Opal

    • No publishing capabilities, for the most part.
    • No analytics tie-ins.
    • Rather pricey.
    • Requires someone to really manage the structure in order to keep the tool organized and use it effectively. When this is done right, though, it's worthwhile.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Contently

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Opal

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Support Rating

    Contently

    Contently 10.0
    Based on 1 answer
    I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
    Kristi Porter | TrustRadius Reviewer

    Opal

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Contently

    Contently's sweet spot is their network of writers. I have tried a few other platforms but saw much lower writing quality. The tool is handy, especially if you produce multiple pieces of content every week
    Ben Plomion | TrustRadius Reviewer

    Opal

    You get for what you paid for. Opal has more features
    Teena Thach | TrustRadius Reviewer

    Return on Investment

    Contently

    • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
    • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
    Alexander deLong | TrustRadius Reviewer

    Opal

    • Opal allows for more discipline in marketing as teams are better aligned on messaging and big moments.
    • Opal cuts down on communication breakdowns and mistakes, which in the end leads to more happy customers.
    • I think Opal provides the team with more confidence as everyone is on the same page. With everything in one place rather than communications being lost in emails, etc., everyone is more efficient and can work knowing that there is one source of truth.
    Kenji Onozawa | TrustRadius Reviewer

    Screenshots

    Contently

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