Contently vs. WorkMarket by ADP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contently
Score 9.3 out of 10
N/A
Contently is a SaaS content marketing platform from the company of the same name headquartered in New York, containing features a collaboration space, calendar, and workflow controls, engagement metrics, and rapid access to a high volume of original content from freelance creative talent, researchers, and journalists. Contently has received approximately $12.3 million in funding since its founding in 2010.N/A
WorkMarket by ADP
Score 8.0 out of 10
N/A
WorkMarket was founded in 2010 and in 2018, was acquired by ADP, a global provider of HR technology and services. With ADP resources, WorkMarket continues to be focused on providing enterprise technology to help companies unlock the power of their extended workforce. WorkMarket is freelance management system (FMS) for hiring, onboarding and managing the extended workforce, including freelancers, contractors and contingent workforces.N/A
Pricing
ContentlyWorkMarket by ADP
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentlyWorkMarket by ADP
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ContentlyWorkMarket by ADP
Content Creation
Comparison of Content Creation features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
WorkMarket by ADP
-
Ratings
Ideation10.09 Ratings00 Ratings
Approval workflows9.59 Ratings00 Ratings
Content collaboration10.08 Ratings00 Ratings
Content calendar8.58 Ratings00 Ratings
Network for content licensing/production10.07 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Contently
9.6
9 Ratings
17% above category average
WorkMarket by ADP
-
Ratings
Content hub10.09 Ratings00 Ratings
Forms / Gated content9.06 Ratings00 Ratings
Embedded CTAs10.05 Ratings00 Ratings
Content distribution9.57 Ratings00 Ratings
Content promotion10.07 Ratings00 Ratings
Content automation9.06 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Contently
9.6
4 Ratings
20% above category average
WorkMarket by ADP
-
Ratings
Audience profiling and targeting10.04 Ratings00 Ratings
Closed-loop tracking and reporting9.04 Ratings00 Ratings
Content performance analytics10.04 Ratings00 Ratings
Campaign optimization dashboard9.04 Ratings00 Ratings
Competitive analytics10.04 Ratings00 Ratings
Best Alternatives
ContentlyWorkMarket by ADP
Small Businesses
Vyond
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Score 8.7 out of 10
Contently
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Score 9.3 out of 10
Medium-sized Companies
Vyond
Vyond
Score 8.7 out of 10
Contently
Contently
Score 9.3 out of 10
Enterprises
Vyond
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Score 8.7 out of 10
Contently
Contently
Score 9.3 out of 10
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User Ratings
ContentlyWorkMarket by ADP
Likelihood to Recommend
9.5
(11 ratings)
4.0
(4 ratings)
Support Rating
10.0
(1 ratings)
1.0
(1 ratings)
User Testimonials
ContentlyWorkMarket by ADP
Likelihood to Recommend
Contently
It's helpful for top of marketing funnel writing that we can sometimes lose sight of because we are so ingrained in the product day to day. Contently is also helpful for long written pieces and ebooks that will take a significant amount of employee time to put together. I avoid using Contently for mid to bottom funnel marketing writing because my team will often have greater insight into the product function or use-case or product release, making them more adroit to the tone of the written piece and able to produce the content quickly.
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ADP
If you have an emergency that requires a tech, and you don't have the resources in-house, then it's good to be able to call on these guys. I would never use my affiliation with them as a reason to say "we provide nationwide onsite services" because the techs, in the end, don't answer to you and may not work to your standards. It's definitely a band-aid last-resort, and you should let your clients know if you intend to use them.
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Pros
Contently
  • Consolidating my work in one place to make my work life easier
  • Contently is unique from other content marketing organizational tools in one key way. It hands you a network of freelance professionals eager for delegated work.
  • You can search through a database of professionals to find the perfect person for your given project. Find individuals in your budget offering the exact skills and experience you need.
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ADP
  • Offers technicians from a large geographical area (most major cities, many smaller cities, a limited international selection).
  • Creating competition - Mixed bag with this one depends on your outlook. Are you in favor of finding the person who will work for bottom dollar? I'll leave that aspect for your personal view.
  • Project Tracking: While I should likely have listed this first and I will say they do a better job than most at this it could use some key upgrades.
  • 1099 filings and fiscal tracking -- They got this much down pat gotta admit.
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Cons
Contently
  • I have been using it for 3.5 years, and have had no response from potential clients.
  • The portfolio section is pretty easy to use, but I don't love the format.
  • Since I'm not a client, I don't know just how easy it is for them to find new freelancers or how often it is actually used.
  • Probably more suited for some types/concentrations of freelance writers, like finance, tech, or healthcare.
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ADP
  • Their mobile platform is not that great. Truthfully, there are some jobs viewable on the mobile under WorkFeed that I cannot apply to because it requires viewing the job from the full website.
  • If a job has requirements such as uploading GL insurance, background check, or drug test in order to apply for the job, then it should not be viewable at all for the technician who doesn't qualify.
  • Recently it keeps providing available jobs that are hours away which makes it difficult because when I have to counter, I usually don't get the job because I have to cover the 2-4 hours of driving each way. In short, they need to only list jobs that you are truly qualified to do within the proper distance.
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Support Rating
Contently
I'm giving them a 10, but honestly, I've never reached out to them. I do see them putting out regular content on social media, so they might be responsive to questions there as well as regular customer support. In their posts and communication, they do seem to value their community, so hopefully, they have good customer support. And I've seen them asking for pitches from their community to publish well-paid articles during this stressful coronavirus time, and I really appreciate that.
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ADP
If I could drag that slider to a negative number it would be more accurate. There are several canned responses that all resources receive when contacting WM support that you are assured will leave you feeling crushed, disheartened and even as if you are dealing with a Bot. The responses to posts in the support forum were so egregious that unrelated parties would read the posts and feel compelled to chide the WM support rep for inhuman indifference that sickened them. The support by management to its users is comical at best and nearly criminal at worst. This is justified by their very upfront belief that WM is only software and nothing more. Its some misguided attempt to take a company to a purely 1 and 0 mentality that is backfiring on a massive scale. This will likely become the story of legend in business schools worldwide as its a thinking I have seen no other corporation embody so single mindedly that they refuse to view its carnage in its wake.
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Alternatives Considered
Contently
I also opened an account with Skyword in 2019, which is a similar service. The person that recommended it was a travel writer, and since I've done that as well, I thought it might be a better fit. To this point, I've received no work from it either, and don't hold out a lot of hope. As previously mentioned, where I think Contently does well is by giving you an online portfolio, additional resources like a blog for learning, and a rates database for publications.
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ADP
Work Market is our favorite for the past 3 years.
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Return on Investment
Contently
  • Contently contributors have produced some great inbound marking posts and creative materials saving our marketing team significant time allowing them to focus on more strategic plans for the business.
  • The amount of time Contently has saved our internal creative writing staff has more than paid for itself!
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ADP
  • Positively, we can respond to out of state client emergencies with this service.
  • We actually don't make that much money on a call, it's negligible, so the ability to call them is really the selling point. It can help get contracts and footholds elsewhere, but it won't by itself generate much income if any.
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