Contentsquare vs. Frosmo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentsquare
Score 8.7 out of 10
N/A
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.N/A
Frosmo
Score 7.0 out of 10
N/A
Frosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A
Pricing
ContentsquareFrosmo
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ContentsquareFrosmo
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ContentsquareFrosmo
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Contentsquare
-
Ratings
Frosmo
7.5
2 Ratings
13% below category average
a/b experiment testing00 Ratings7.02 Ratings
Split URL testing00 Ratings8.02 Ratings
Multivariate testing00 Ratings7.02 Ratings
Multi-page/funnel testing00 Ratings7.02 Ratings
Cross-browser testing00 Ratings8.02 Ratings
Mobile app testing00 Ratings7.02 Ratings
Test significance00 Ratings7.02 Ratings
Visual / WYSIWYG editor00 Ratings8.02 Ratings
Advanced code editor00 Ratings8.02 Ratings
Page surveys00 Ratings6.02 Ratings
Visitor recordings00 Ratings7.02 Ratings
Preview mode00 Ratings8.02 Ratings
Test duration calculator00 Ratings8.02 Ratings
Experiment scheduler00 Ratings7.02 Ratings
Experiment workflow and approval00 Ratings8.02 Ratings
Dynamic experiment activation00 Ratings9.02 Ratings
Client-side tests00 Ratings8.02 Ratings
Server-side tests00 Ratings7.02 Ratings
Mutually exclusive tests00 Ratings8.02 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Contentsquare
-
Ratings
Frosmo
7.5
2 Ratings
16% below category average
Standard visitor segmentation00 Ratings8.02 Ratings
Behavioral visitor segmentation00 Ratings7.02 Ratings
Traffic allocation control00 Ratings8.02 Ratings
Website personalization00 Ratings7.02 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Contentsquare
-
Ratings
Frosmo
7.4
2 Ratings
14% below category average
Heatmap tool00 Ratings7.02 Ratings
Click analytics00 Ratings7.02 Ratings
Scroll maps00 Ratings7.02 Ratings
Form fill analysis00 Ratings8.02 Ratings
Conversion tracking00 Ratings8.02 Ratings
Goal tracking00 Ratings7.02 Ratings
Test reporting00 Ratings7.02 Ratings
Results segmentation00 Ratings8.02 Ratings
CSV export00 Ratings7.02 Ratings
Experiments results dashboard00 Ratings8.01 Ratings
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ContentsquareFrosmo
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User Ratings
ContentsquareFrosmo
Likelihood to Recommend
9.0
(13 ratings)
7.0
(2 ratings)
Likelihood to Renew
7.5
(11 ratings)
-
(0 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
ContentsquareFrosmo
Likelihood to Recommend
Contentsquare
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
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Frosmo Ltd
It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
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Pros
Contentsquare
  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
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Frosmo Ltd
  • Customize web content to cater to the specific needs of our potential clients
  • Ability to assess the interests and preferences of potential clients
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Cons
Contentsquare
  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
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Frosmo Ltd
  • Importing contacts is still buggy.
  • Customers on the free plan have restricted access to customer service.
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Likelihood to Renew
Contentsquare
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
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Frosmo Ltd
No answers on this topic
Usability
Contentsquare
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
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Frosmo Ltd
No answers on this topic
Support Rating
Contentsquare
No answers on this topic
Frosmo Ltd
Frosmo's customer support team has been outstanding in resolving issues and offering timely assistance to all of our queries. They hardly miss service deadlines and are accommodating of our requests. However, scheduling for an on-site training or a similar activity is cumbersome and often requires multiple rescheduling.
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Alternatives Considered
Contentsquare
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
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Frosmo Ltd
Frosmo is quite uncomplicated and simple to operate compared to the above mentioned products. Not only does it offer online training to integrate their programs into our work setting, but also provides timely customer support. Other programs are more susceptible to information hacks and are less secure to operate than Frosmo
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Return on Investment
Contentsquare
  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
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Frosmo Ltd
  • It helps me reach out to prospective clients every day
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ScreenShots