Contentsquare, now with Hotjar vs. LeadFox

Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.

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LeadFox is perfect for small and medium businesses because the price is quite interesting compared to other tools in the market. However for a big business that might not be interesting because the features are not well advanced such as leadscoring, advanced reports, lead tracking, etc. The support is quite good and it is free of charges.

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• Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
• Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
• Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
• Hotjar has a poll function, so you can have polls on your website.

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• Marketing automation
• Emailing
• Pop up
• Lead management

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• Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
• I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
• Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.

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• The user interface
• Lead scoring
• Reports

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For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on

It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!

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Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.

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ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.

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LeadFox delivers standard features and an automation solution that is way less expensive than other tools like HubSpot or Pardot. Even though these solutions are leaders in the market and give a rich set of features, the ROI of LeadFox is way more interesting from a cost-per-lead point of view.

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• Our UX team can now use hard data to back up and validate design decisions that we make. Our role as usability experts is becoming more respected and integral to business objectives because we now have data that can back up our field of study and prove that our roles are demonstrably useful and necessary.
• HotJar allows our small team of 3 UX designers to get research data as if we were a much larger team. Instead of painstakingly using our time to do guerrilla research, endless user observations, and other types of manual testing, we can now get a significant portion of our data from HotJar.
• Using HotJar is actually giving our team a sense of excitement and enjoyment in our day-to-day usability work. Instead of seeing UX as a chore, HotJar is making data gathering and analyzing more fun, because we can see tangible results from a much larger pool of user/user-data than we could in the past.

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• Good ROI
• User experience is good
• Integration is not easy to implement with CRM Salesforce

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