Hotjar Helps Us Make Better Marketing Decisions
April 03, 2021

Hotjar Helps Us Make Better Marketing Decisions

Karla Singson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

We used Hotjar to track the quality of traffic coming into our website and use that data to make important marketing decisions. It was really great because it provided us objective insight on what the next step is in terms of what to do with our promotions, and it also helped dispel common knee-jerk reactions on certain items that may be irrelevant to our website visitors, who are, ultimately, our prospects.
  • It's an accurate representation of traffic.
  • It is fast.
  • It is accessible data.
  • Maybe more flexibility on the free features.
  • Chat support that will help understand the service better while using it, probably.
  • App version.
  • Better decisions in marketing.
  • Less guesswork on what to do next.
  • Easily accessible data.
To be honest, we used Hotjar because it was so widely used by the developers I trust so I just went along with it.

Do you think Hotjar delivers good value for the price?


Are you happy with Hotjar's feature set?


Did Hotjar live up to sales and marketing promises?


Did implementation of Hotjar go as expected?


Would you buy Hotjar again?


Yoast Wordpress SEO Plugins, 8x8 X Series (Formerly Virtual Office), PhoneBurner
I would say Hotjar is best suited for small and medium enterprises who are starting out in digital marketing. It presents data in a non-intimidating, efficient way, so it's great to guide decisions in terms of marketing. Another good use for it is to analyze certain offers and behaviors of people who visit your website, who are most likely your warmest leads at a specific time.

Hotjar Support

I'm really just assuming at this point, as I have never really needed support for Hotjar for as long as I have used it. I love my experience with it!

Using Hotjar

It is fairly easy to use, easy to explain, and easy to learn even for a non-techie like me. I admit I was a little intimidated when it was recommended by my developers, but I learned afterwards that there really was nothing to worry about. My experience has been awesome so far!