Contentsquare (Clicktale) vs Explore by Omniconvert

Likelihood to Recommend

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.

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Dan Briscoe

VP of Marketing

HCSSComputer Software, 51-200 employees

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If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.

If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.

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Dustin Day

Director of UX development, social media and SEO/SEM

DFT (a number of local companies under one umbrella)Marketing & Advertising, 1-10 employees

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Feature Rating Comparison

Contentsquare (Clicktale)

Explore by Omniconvert

Split URL testing

Multivariate testing

Visual / WYSIWYG editor

Experiment workflow and approval

Contentsquare (Clicktale)

Explore by Omniconvert

Standard visitor segmentation

Website personalization

Pros

In my experience ClickTale's unique value proposition is its heatmapping platform--and it delivers on that UVP very well. It has a suite of available maps each delivering unique and easily digestible insights.
ClickTale provides very enlightening data that I haven't found anywhere else such as hover time, hover order, and hesitation.
ClickTale also provides useful customizable segments, which allow for more granular data analysis.
ClickTale is extremely easy to install.

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Leor Maizel

Web Designer/User Experience Designer

SR Education GroupEducation Management, 11-50 employees

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Amazing segmentation
Automation
Ease of use

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Ulymar Rocha

Owner

Stonebridge Imports Ltd.Retail, 1-10 employees

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Cons

I always felt not providing me with the ability to grant others in my company with rights restricted access was a huge downside. This forced me into being the sole point of contact for anything that had to do with Clicktale.
Hugely lacking in the ability for me to build reports using the quantitative data. It was very labor intensive for me to gather and analyze data from Clicktale.
I missed out in a lot of functionality not having an enterprise level subscription. I had the gold subscription. Many of the things I wanted to capture were not possible without involving their developers - and that was only possible at the enterprise subscription level.

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Art Zippel, CUA

UX Information Architect

The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees

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The learning curve could be easier.
Improve onboarding.

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Dustin Day

Director of UX development, social media and SEO/SEM

DFT (a number of local companies under one umbrella)Marketing & Advertising, 1-10 employees

View all 2 answers on this topic

Likelihood to Renew

Contentsquare (Clicktale) 7.5

Based on 11 answers

I am still on the fence regarding renewing our account. Currently we are trying to determine what tools and programs offer the highest ROI and generates the most efficiency for our employees. ClickTale may become lost in the shuffle along with other programs and accounts we are currently using. While effective, ClickTale has limited scope in general marketing uses.

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Chris Zagala

Marketing Assistant

UTAK Laboratories, Inc.Medical Devices, 11-50 employees

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No score

No answers yet

No answers on this topic

Usability

Contentsquare (Clicktale) 7.0

Based on 1 answer

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

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Art Zippel, CUA

UX Information Architect

The Word and Brown CompaniesInformation Technology and Services, 1001-5000 employees

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Explore by Omniconvert 3.6

Based on 1 answer

A little clunky gui

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Ulymar Rocha

Owner

Stonebridge Imports Ltd.Retail, 1-10 employees

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Support Rating

No score

No answers yet

No answers on this topic

Explore by Omniconvert 10.0

Based on 2 answers

They have been polite and good about updates.

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Dustin Day

Director of UX development, social media and SEO/SEM

DFT (a number of local companies under one umbrella)Marketing & Advertising, 1-10 employees

View all 2 answers on this topic

Alternatives Considered

ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have.The new non-Flash interface is clean and simple to use and has all the functionalities centralized.

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Nuno Luz

Digital Optimisation Manager

TalkTalkRetail, 10,001+ employees

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Unless has an easier learning curve but they have different features. Their personalization is similar though.

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Dustin Day

Director of UX development, social media and SEO/SEM

DFT (a number of local companies under one umbrella)Marketing & Advertising, 1-10 employees

View all 2 answers on this topic

Return on Investment

Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).

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Ryan Freeman

Web Analyst

Bulkreefsupply.comInternet, 10,001+ employees

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Better customer service

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Ulymar Rocha

Owner

Stonebridge Imports Ltd.Retail, 1-10 employees

View all 2 answers on this topic

Pricing Details

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Contentsquare (Clicktale) Editions & Modules

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Explore by Omniconvert Editions & Modules

Edition

50 000 tested views	$167¹
700 000 tested views	$1208¹
5 000 000 tested views	$4658¹

per month

Additional Pricing Details

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Rating Summary

Contentsquare (Clicktale)

Explore by Omniconvert

Contentsquare (Clicktale)

Explore by Omniconvert

Contentsquare (Clicktale)

Explore by Omniconvert

Contentsquare (Clicktale)

Explore by Omniconvert

Likelihood to Recommend