Contentsquare vs. Omniconvert Explore

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentsquare
Score 8.7 out of 10
N/A
Contentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.N/A
Omniconvert Explore
Score 8.0 out of 10
Mid-Size Companies (51-1,000 employees)
Explore by Omniconvert is a conversion rate optimization platform. It differentiates from other CRO tools in that the vendor takes a democratic approach to product development, where users can help decide the future of their CRO tool. Through software and services, Explore by Omniconvert aims to help global eCommerce companies improve their conversion rates through advanced segmentation algorithms, A/B testing, Web Personalization and Web…
$167
per month
Pricing
ContentsquareOmniconvert Explore
Editions & Modules
No answers on this topic
50 000 tested views
$167
per month
700 000 tested views
$1208
per month
5 000 000 tested views
$4658
per month
Offerings
Pricing Offerings
ContentsquareOmniconvert Explore
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContentsquareOmniconvert Explore
Top Pros
Top Cons
Features
ContentsquareOmniconvert Explore
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Contentsquare
-
Ratings
Omniconvert Explore
8.3
1 Ratings
3% below category average
Split URL testing00 Ratings9.01 Ratings
Multivariate testing00 Ratings5.01 Ratings
Visual / WYSIWYG editor00 Ratings9.01 Ratings
Experiment workflow and approval00 Ratings10.01 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Contentsquare
-
Ratings
Omniconvert Explore
9.0
1 Ratings
2% above category average
Standard visitor segmentation00 Ratings8.01 Ratings
Website personalization00 Ratings10.01 Ratings
Best Alternatives
ContentsquareOmniconvert Explore
Small Businesses
Smartlook
Smartlook
Score 8.7 out of 10
Kameleoon
Kameleoon
Score 9.4 out of 10
Medium-sized Companies
Quantum Metric
Quantum Metric
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
Enterprises
Quantum Metric
Quantum Metric
Score 8.8 out of 10
Dynamic Yield
Dynamic Yield
Score 9.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentsquareOmniconvert Explore
Likelihood to Recommend
9.0
(13 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.5
(11 ratings)
-
(0 ratings)
Usability
7.0
(1 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
ContentsquareOmniconvert Explore
Likelihood to Recommend
Contentsquare
ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
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Omniconvert
If you need some website personalization it can do the trick. If you have a website where you know where your users are coming from and you can improve their experience from some personalization it will help you convert them through your funnel.
If you are running a small site it may be overkill to a normal call to action. Couldn’t hurt to test though with their split testing.
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Pros
Contentsquare
  • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
  • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
  • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
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Omniconvert
  • Conversion optimization.
  • Website personalization.
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Cons
Contentsquare
  • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
  • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
  • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
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Omniconvert
  • The learning curve could be easier.
  • Improve onboarding.
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Likelihood to Renew
Contentsquare
At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
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Omniconvert
No answers on this topic
Usability
Contentsquare
I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
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Omniconvert
No answers on this topic
Support Rating
Contentsquare
No answers on this topic
Omniconvert
They have been polite and good about updates.
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Alternatives Considered
Contentsquare
ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
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Omniconvert
Unless has an easier learning curve but they have different features. Their personalization is similar though.
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Return on Investment
Contentsquare
  • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
  • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
  • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
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Omniconvert
  • Personalization from referral sites has been an improvement to ROI.
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ScreenShots

Omniconvert Explore Screenshots

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