TrustRadius

Converge Ecommerce Customer Data Platform vs. Attribution in Google Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Converge
Score 10.0 out of 10
N/A
Converge helps online stores improve ad performance and attribution accuracy through better tracking. Converge directly integrates with a store platform, tracking all conversions and forwarding them to a connected analytics and ad platforms.N/A
Attribution in Google Analytics
Score 6.8 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
Pricing
Converge Ecommerce Customer Data PlatformAttribution in Google Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ConvergeAttribution in Google Analytics
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Converge Ecommerce Customer Data PlatformAttribution in Google Analytics
Best Alternatives
Converge Ecommerce Customer Data PlatformAttribution in Google Analytics
Small Businesses
Firebase
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Score 7.9 out of 10
Firebase
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Medium-sized Companies
Firebase
Firebase
Score 7.9 out of 10
Firebase
Firebase
Score 7.9 out of 10
Enterprises
Piano Analytics
Piano Analytics
Score 7.5 out of 10
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Score 7.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Converge Ecommerce Customer Data PlatformAttribution in Google Analytics
Likelihood to Recommend
-
(0 ratings)
6.3
(4 ratings)
User Testimonials
Converge Ecommerce Customer Data PlatformAttribution in Google Analytics
Likelihood to Recommend
Converge
No answers on this topic
Google
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
AM
Allen McConnell
Account Manager
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Pros
Converge
No answers on this topic
Google
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
Gulam Gaus Warsi | TrustRadius Reviewer
Gulam Gaus Warsi
Marketing Specialist
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Cons
Converge
No answers on this topic
Google
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
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Alternatives Considered
Converge
No answers on this topic
Google
Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good
Verified User
Anonymous
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Return on Investment
Converge
No answers on this topic
Google
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
AM
Allen McConnell
Account Manager
Read full review
ScreenShots