What users are saying about
17 Ratings
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Score 9.1 out of 100
5 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Convert Experiences

Definitely well suited for budget conscious companies that want a solid array of functionality but without having to pay an exorbitant amount. Great for marketing and analytics team members that need the ability to get in and set up tests w/o dev assistance. But, functionality is there for developers to get in and set up more complicated tests.
Scot Chandler | TrustRadius Reviewer

HiConversion

I really think any ecommerce website would benefit from HiConversion. All websites can use optimization, but I am not sure how you'd establish the ROI on a site that is not trying to drive conversions / sales. I think as marketers we often believe we know what our customers want or what we think will work for them, but HiConversion allows us to really get to the bottom of what helps and what hurts us in a quantifiable way. We have done campaigns on our product page, our shopping cart and our homepage and each one has resulted in a significant lift in conversions.
Evelina Grines | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Convert Experiences
8.7
HiConversion
9.5
a/b experiment testing
Convert Experiences
8.9
HiConversion
10.0
Split URL testing
Convert Experiences
8.0
HiConversion
Multivariate testing
Convert Experiences
8.6
HiConversion
10.0
Multi-page/funnel testing
Convert Experiences
8.7
HiConversion
10.0
Cross-browser testing
Convert Experiences
9.3
HiConversion
10.0
Mobile app testing
Convert Experiences
9.2
HiConversion
Test significance
Convert Experiences
8.8
HiConversion
10.0
Visual / WYSIWYG editor
Convert Experiences
8.3
HiConversion
Advanced code editor
Convert Experiences
8.9
HiConversion
7.0
Page surveys
Convert Experiences
9.1
HiConversion
Visitor recordings
Convert Experiences
9.1
HiConversion
Preview mode
Convert Experiences
8.2
HiConversion
9.0
Test duration calculator
Convert Experiences
7.7
HiConversion
Experiment scheduler
Convert Experiences
7.8
HiConversion
Experiment workflow and approval
Convert Experiences
9.1
HiConversion
Dynamic experiment activation
Convert Experiences
8.4
HiConversion
Client-side tests
Convert Experiences
9.5
HiConversion
10.0
Server-side tests
Convert Experiences
8.9
HiConversion
Mutually exclusive tests
Convert Experiences
9.6
HiConversion

Audience Segmentation & Targeting

Convert Experiences
8.4
HiConversion
9.5
Standard visitor segmentation
Convert Experiences
8.5
HiConversion
Behavioral visitor segmentation
Convert Experiences
8.4
HiConversion
Traffic allocation control
Convert Experiences
8.0
HiConversion
10.0
Website personalization
Convert Experiences
8.5
HiConversion
9.0

Results and Analysis

Convert Experiences
8.8
HiConversion
9.2
Heatmap tool
Convert Experiences
9.1
HiConversion
9.0
Click analytics
Convert Experiences
9.7
HiConversion
10.0
Scroll maps
Convert Experiences
9.1
HiConversion
Form fill analysis
Convert Experiences
9.1
HiConversion
Conversion tracking
Convert Experiences
9.2
HiConversion
7.0
Goal tracking
Convert Experiences
8.3
HiConversion
Test reporting
Convert Experiences
8.8
HiConversion
Results segmentation
Convert Experiences
7.1
HiConversion
10.0
CSV export
Convert Experiences
9.2
HiConversion
10.0
Experiments results dashboard
Convert Experiences
8.2
HiConversion
9.0

Pros

Convert Experiences

  • Over the top powerful Javascript enabled targeting. This feature is called DMP Profiling and is available in the Pro Plan, currently only +$100 more than the plus plan. An article explaining this feature is here for further reading: https://convert.zendesk.com/hc/en-us/articles/206631623-Target-experiment-based-on-a-custom-Javascript-condition-that-evaluates-true-at-a-later-stage. I wrote up a much longer explanation but TR broke it up weirdly. The gist is that you can powerfully use JS to target. This allows me to target users in our SPA in incredibly advanced ways. I can walk their entire history model and assign them an audience value, or I can exclude them. It's MUCH more powerful than just a "Site Area" tool. We recently used it against 900K users to check if they had written a review of their apartment or not yet. This allowed me to only expose the user on the homepage to an experiment that prompted them to write a review while excluding users that couldn't write a review from the experiment (because they had already written one). The experiment converted 50% better than what we do now, generating 9k reviews in a matter of hours.
  • Audience targeting IN ADDITION to all that fancy DMP targeting. This means I can define demographics or other data as a qualifier AS WELL as the previously mentioned qualifier. This can be setup in so many ways: Traffic source, Visitor Data, Include / Exclude users part of a current experiment (!!), Date/Time, Device/Browser/OS, JS Conditon
  • Real-time reporting that makes sense to the whole company to view. Seriously, I can share a Convert Report to any level of intelligence on my team and they understand what's happening.
  • Audiences and Goals are saved as presets, so your entire team can use them. Using the example above, we have an audience called "Wrote a Review" that we exclude from the Review Prompt treatments.
  • Their customer support is seriously fast at answering questions. I've never had to wait more than a day.
Ken Hanson | TrustRadius Reviewer

HiConversion

  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
Evelina Grines | TrustRadius Reviewer

Cons

Convert Experiences

  • We are aggressive testers and have demanding clients, and if there was any part of the Convert platform where I'd like to see improvement, it would be in the reporting section where I feel a vertical report could present in a more readable fashion to the users.
Anonymous | TrustRadius Reviewer

HiConversion

  • We have had some issues with delays in the loading of treatments on our site which has made certain tests hard to accomplish or trust. This likely has a lot to do with our website speed, but has proved to be a challenge for us regardless.
  • Our team would have benefited from more hands on / in person training in the beginning, to allow us to better leverage all their tools. They have offered training but I believe we are still only scratching the surface.
Evelina Grines | TrustRadius Reviewer

Likelihood to Renew

Convert Experiences

Convert Experiences 9.1
Based on 1 answer
Couldn't live without this, no other tool does precisely what we need them to do
Ken Hanson | TrustRadius Reviewer

HiConversion

No score
No answers yet
No answers on this topic

Usability

Convert Experiences

Convert Experiences 8.0
Based on 1 answer
To use the platform in the context of developing enhanced tests that stretch the platform there is as with most things a learning curve. However, if you're a casual user or have standard experiments that you wish to run you would be easily able to hit the ground running.
Anonymous | TrustRadius Reviewer

HiConversion

No score
No answers yet
No answers on this topic

Support Rating

Convert Experiences

Convert Experiences 8.7
Based on 10 answers
I use support only in very emergency cases. The support hasn't been very helpful and suggests the problem is on my site
Art Bukowski | TrustRadius Reviewer

HiConversion

No score
No answers yet
No answers on this topic

Alternatives Considered

Convert Experiences

Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Matt Beischel | TrustRadius Reviewer

HiConversion

We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
Evelina Grines | TrustRadius Reviewer

Return on Investment

Convert Experiences

  • Using Convert has allowed us to make quick decisions on site edits and price changes. Seeing and sharing quick results makes our operations much more profitable.
  • Connecting the tests with Shopify has produced very valuable and timely results that we can act upon as soon as we see statistically significant results.
Scot Chandler | TrustRadius Reviewer

HiConversion

  • We have seen a +9.85% lift in conversion rate in the 4 months we have been using them. We expect this number will continue to increase.
  • Testing we have done with HiConversion is allowing us to implement proven designs and experiences in to our upcoming new website launch.
Evelina Grines | TrustRadius Reviewer

Screenshots

HiConversion

Pricing Details

Convert Experiences

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Convert Experiences Editions & Modules

Additional Pricing Details

HiConversion

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

HiConversion Editions & Modules

Edition
Community EditionSponsored Trial1
EnterpriseCustom Quote2
  1. Per website
  2. Based on revenue and traffic volume
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Convert Experiences
9.1
HiConversion
10.0

Likelihood to Renew

Convert Experiences
9.1
HiConversion

Usability

Convert Experiences
8.0
HiConversion

Support Rating

Convert Experiences
8.7
HiConversion

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