Convert Experiences: The price friendly A/B testing platform that works
May 27, 2019

Convert Experiences: The price friendly A/B testing platform that works

Matt Beischel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Convert Experiences

I am the founder of Corvus CRO, an end-to-end conversion optimization consulting agency specializing in providing consistent, maintainable revenue growth to eCommerce companies. Corvus is a registered agency partner with Convert Experiences. Convert is our go-to split testing platform for clients on a tight budget, or who are new to conversion optimization. Convert is used by multiple departments, both agency-side and client-side, ex. client services, engineering, marketing, UX/UI, etc. Pretty much anyone that has a hand in maintaining a client website. We use Convert for building and executing split tests, A/B tests, multivariate tests, etc. on client websites, as well as regular result analysis and reporting. It helps us take the guesswork out of website change management and ensure that only beneficial changes are implemented.
  • Customer service
  • Price point
  • Focused design, no feature bloat
  • Ease of use
  • Technical limitations for power users/developers
  • UI could be streamlined even more
  • Consistent yearly 5% - 10% revenue lift for clients, on average.
  • Enables data-driven decision making; solves the HiPPO problem (Highest Paid Person's Opinion).
  • Helped maintain the current cost of service when other split testing software increased in price.
  • Proves revenue gains greater than combined costs of software and consulting fees.
Convert was selected based on price point, feature set, and UI/UX. All three are very friendly to new testers and small to mid-market size companies. Their UI and tool workflow is the best out of all of the non-enterprise solutions that I have tried. There is some small room for improvement, but that only really affects power users or tests that require significant coding/development work to execute.
Convert is an excellent split testing tool for companies that are in the low and middle range of the experimentation maturity model. They have specifically differentiated themselves from other split testing tools by having a lower price point that is much more friendly to those venturing into conversion optimization for the first time. Convert is well suited for individuals and small teams but lacks built-in features (project management, result segmentation, robust user administration) that would be useful to large-scale, enterprise-level teams. I personally think that this is a point in Convert's favor though. Many other split testing tools are moving upmarket to focus on enterprise level service, pricing themselves out of the small and mid-market space. The mid-market space is Convert's niche and they serve it well.

Convert Experiences Feature Ratings

a/b experiment testing
9
Split URL testing
5
Multivariate testing
8
Multi-page/funnel testing
8
Cross-browser testing
7
Test significance
10
Visual / WYSIWYG editor
7
Advanced code editor
8
Preview mode
7
Test duration calculator
7
Experiment scheduler
10
Experiment workflow and approval
Not Rated
Dynamic experiment activation
8
Client-side tests
9
Server-side tests
Not Rated
Standard visitor segmentation
10
Behavioral visitor segmentation
10
Traffic allocation control
8
Website personalization
8
Goal tracking
8
Test reporting
8
CSV export
10
Experiments results dashboard
10