TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ConvertKit

    Score8.3 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    emfluence Marketing Platform

    Score10 out of 10
    Mid-Size Companies (51-1,000 employees)
    The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…

    $1,000

    per month

    Pricing
    ConvertKitemfluence Marketing Platform
    Editions & Modules
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Up to 30,000 Active Emails
    $1,000
    per month
    Up to 150,000 Active Emails
    $2,000
    per month
    Up to 500,000 Active Emails
    $4,100
    per month
    More than 1,000,000 Active Emails
    Custom
    per month
    Offerings
    Pricing Offerings
    ConvertKitemfluence Marketing Platform
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$3,100 one-time fee per installation
    Additional Details—The emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
    More Pricing Information
    Community Pulse
    ConvertKitemfluence Marketing Platform
    Considered Both Products
    ConvertKit
    No answer on this topic
    emfluence Digital Marketing
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    No answers on this topic
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    ConvertKitemfluence Marketing Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ConvertKit and emfluence Marketing Platform
    Feature
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    emfluence Marketing Platform
    8.4
    6 Ratings
    8% above category average
    WYSIWYG email editor9.06 Ratings9.16 Ratings
    Dynamic content8.76 Ratings8.66 Ratings
    Ability to test dynamic content8.76 Ratings8.26 Ratings
    Landing pages8.36 Ratings8.24 Ratings
    A/B testing8.46 Ratings8.25 Ratings
    Mobile optimization9.76 Ratings7.75 Ratings
    Email deliverability reporting9.76 Ratings9.16 Ratings
    List management8.06 Ratings8.26 Ratings
    Triggered drip sequences8.46 Ratings8.24 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ConvertKit and emfluence Marketing Platform
    Feature
    ConvertKit
    8.2
    6 Ratings
    7% above category average
    emfluence Marketing Platform
    6.7
    6 Ratings
    11% below category average
    Dashboards8.36 Ratings9.16 Ratings
    Standard reports9.76 Ratings7.26 Ratings
    Custom reports6.75 Ratings3.76 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ConvertKit and emfluence Marketing Platform
    Feature
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    emfluence Marketing Platform
    -
    Ratings
    URL Validation10.05 Ratings00 Ratings
    Link Tracking10.05 Ratings00 Ratings
    Image Validation9.35 Ratings00 Ratings
    Inbox Display9.76 Ratings00 Ratings
    Email Accessibility Tools9.35 Ratings00 Ratings
    Spelling and Grammar Check9.05 Ratings00 Ratings
    Spam Testing8.05 Ratings00 Ratings
    Email Previews10.06 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of ConvertKit and emfluence Marketing Platform
    Feature
    ConvertKit
    -
    Ratings
    emfluence Marketing Platform
    8.1
    5 Ratings
    2% above category average
    Lead nurturing automation00 Ratings9.15 Ratings
    Lead scoring and grading00 Ratings7.74 Ratings
    Data quality management00 Ratings8.24 Ratings
    Automated sales alerts and tasks00 Ratings7.33 Ratings
    Campaign Management
    Comparison of Campaign Management features of ConvertKit and emfluence Marketing Platform
    Feature
    ConvertKit
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Calendaring00 Ratings8.23 Ratings
    Event/webinar marketing00 Ratings8.63 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of ConvertKit and emfluence Marketing Platform
    Feature
    ConvertKit
    -
    Ratings
    emfluence Marketing Platform
    8.4
    3 Ratings
    11% above category average
    Social sharing and campaigns00 Ratings8.23 Ratings
    Social profile integration00 Ratings8.63 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of ConvertKit and emfluence Marketing Platform
    Feature
    ConvertKit
    -
    Ratings
    emfluence Marketing Platform
    8.2
    5 Ratings
    7% above category average
    API00 Ratings8.63 Ratings
    Role-based workflow & approvals00 Ratings8.63 Ratings
    Customizability00 Ratings8.25 Ratings
    Integration with Salesforce.com00 Ratings7.22 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.22 Ratings
    Best Alternatives
    ConvertKitemfluence Marketing Platform
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConvertKitemfluence Marketing Platform
    Likelihood to Recommend
    8.0
    (6 ratings)
    9.1
    (6 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    ConvertKitemfluence Marketing Platform
    Likelihood to Recommend
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    emfluence Digital Marketing
    The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
    Incentivized
    Read full review
    Pros
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    emfluence Digital Marketing
    • Custom landing pages to dive deeper into campaigns and track results
    • Responsive customer service with any problems we come by
    • A/B testing
    Incentivized
    Read full review
    Cons
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    emfluence Digital Marketing
    • I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
    • When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
    • Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
    Incentivized
    Read full review
    Usability
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    emfluence Digital Marketing
    No answers on this topic
    Alternatives Considered
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    emfluence Digital Marketing
    They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies couldn't help our issue. emfluence is more flexible.
    Incentivized
    Read full review
    Return on Investment
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    emfluence Digital Marketing
    • It's allowed for us to generate more traffic to our client's websites.
    • It's allowed for us to generate more leads from email marketing through emfluence.
    • Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
    Incentivized
    Read full review
    ScreenShots

    emfluence Marketing Platform Screenshots

    Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.