TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ConvertKit

    Score8.3 out of 10
    N/AConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.

    $29

    per month

    iContact Pro Select

    Score6.4 out of 10
    N/AiContact Pro Select (formerly Outmarket) includes email marketing, landing pages, social media management, press outreach, and analytics. The software was originally Vocus Marketing Suite, and then was known as Outmarket. It was acquired by Cision

    $300

    per month

    Pricing
    ConvertKitiContact Pro Select
    Editions & Modules
    Creator
    $29.00
    per month
    Creator Pro
    $59.00
    per month
    Basic
    $300
    per month
    Plus
    $600
    per month
    Pro
    $1,000
    per month
    Enterprise
    $2,500
    per month
    Offerings
    Pricing Offerings
    ConvertKitiContact Pro Select
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    ConvertKitiContact Pro Select
    Considered Both Products
    ConvertKit
    No answer on this topic
    iContact
    No answer on this topic
    Key User Insights
    Would buy again
    83%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    80%
    Delivers good value for the price
    4 Answers
    No answers on this topic
    Happy with the feature set
    83%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    6 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    ConvertKitiContact Pro Select
    Email & Online Marketing
    Comparison of Email & Online Marketing features of ConvertKit and iContact Pro Select
    Feature
    ConvertKit
    8.8
    6 Ratings
    9% above category average
    iContact Pro Select
    -
    Ratings
    WYSIWYG email editor9.06 Ratings00 Ratings
    Dynamic content8.76 Ratings00 Ratings
    Ability to test dynamic content8.76 Ratings00 Ratings
    Landing pages8.36 Ratings00 Ratings
    A/B testing8.46 Ratings00 Ratings
    Mobile optimization9.76 Ratings00 Ratings
    Email deliverability reporting9.76 Ratings00 Ratings
    List management8.06 Ratings00 Ratings
    Triggered drip sequences8.46 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of ConvertKit and iContact Pro Select
    Feature
    ConvertKit
    8.2
    6 Ratings
    7% above category average
    iContact Pro Select
    -
    Ratings
    Dashboards8.36 Ratings00 Ratings
    Standard reports9.76 Ratings00 Ratings
    Custom reports6.75 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of ConvertKit and iContact Pro Select
    Feature
    ConvertKit
    9.4
    6 Ratings
    14% above category average
    iContact Pro Select
    -
    Ratings
    URL Validation10.05 Ratings00 Ratings
    Link Tracking10.05 Ratings00 Ratings
    Image Validation9.35 Ratings00 Ratings
    Inbox Display9.76 Ratings00 Ratings
    Email Accessibility Tools9.35 Ratings00 Ratings
    Spelling and Grammar Check9.05 Ratings00 Ratings
    Spam Testing8.05 Ratings00 Ratings
    Email Previews10.06 Ratings00 Ratings
    Best Alternatives
    ConvertKitiContact Pro Select
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ConvertKitiContact Pro Select
    Likelihood to Recommend
    8.0
    (6 ratings)
    6.8
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    6.1
    (3 ratings)
    Usability
    9.0
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    ConvertKitiContact Pro Select
    Likelihood to Recommend
    ConvertKit
    It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
    Incentivized
    Read full review
    iContact
    If you use PRWeb already and are looking for a tool that integrates well with that program and offers additional functionality with email and social media then Vocus is great. If you don't use PRWeb or prefer an email tool with more functionality and ease of use, Vocus is not the best choice.
    Read full review
    Pros
    ConvertKit
    • Literally unlimited templates for designing the Email campaigns
    • Launching a landing page to capture leads (emails) quickly
    • Analytics to track almost everything including delivery rates gives the ability to optimise next/future campaigns accordingly
    • Newly launched journey or drip email campaigns is great as well
    Incentivized
    Read full review
    iContact
    • Social Media Listening e.g.: Recommendations, Identify influencers for a selected topic, based on actual influence, or number of reposts and/or references, rather than the number of followers.
    • Campaign Management - Landing Page and Web Form Templates
    • Email Marketing -Delivery Tracking and Spam Analysis
    Incentivized
    Read full review
    Cons
    ConvertKit
    • I think the dashboard could benefit form allowing more customization
    • The way you format email templates is pretty limited
    • The saved footer options seems glitchy. I can never get it to work right.
    Incentivized
    Read full review
    iContact
    • Vocus can do a better job communicating with us. The representative made promises to us that I have not seen be fulfilled such as getting us national media hits through connections that he had.
    Incentivized
    Read full review
    Likelihood to Renew
    ConvertKit
    No answers on this topic
    iContact
    Now that we have had the opportunity to try an enterprise wide marketing solution, I think we should look at other tools and programs that have greater flexibility and ease of use. If the tool does not happen to have PR Web then so be it. We may not see the cost savings with PR announcements but if the other tools have increased email functionality then we can part with more money on the PR side like we have in the past
    Read full review
    Usability
    ConvertKit
    Can be summed up in three words that 'It just Works'. Crafted for creators and artists in mind, it offers all they need for start building up list. Free tier is really a good move to test out stuff. I am staying with them considering their good email delivery and simple interface and easy integration with our website software. WYSIYG Editor, Standard reporting but not deep level analytics gives all the basic tools needed to support the business.
    Incentivized
    Read full review
    iContact
    No answers on this topic
    Alternatives Considered
    ConvertKit
    The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
    Incentivized
    Read full review
    iContact
    I've used MailChimp before to generate emails and found Vocus to be a better option because it is an overall suite providing the tools to create customizable emails as well as many other features including press releases, social media etc. Vocus is an all-in-one platform for marketing which makes things more efficient for the user by being able to handle all marketing through one outlet.
    Incentivized
    Read full review
    Return on Investment
    ConvertKit
    • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
    • My return clients percentages have increased since I started using Convertkit
    Incentivized
    Read full review
    iContact
    • Much more targeted email marketing. Spam analysis helped improve our overall email performance.
    • Increased customer engagement through social media listening.
    • Scheduled emails increased email open and click-through rates by 120%!
    Incentivized
    Read full review
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