What users are saying about
15 Ratings
35 Ratings
15 Ratings
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Score 8.4 out of 100
35 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 9.4 out of 100

Feature Set Ratings

  • Ortto ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

6.9

ConvertKit

69%
8.8

Ortto

88%
Ortto ranks higher in 7/9 features

WYSIWYG email editor

4.9
49%
2 Ratings
8.7
87%
11 Ratings

Dynamic content

6.9
69%
2 Ratings
8.8
88%
8 Ratings

Ability to test dynamic content

6.9
69%
2 Ratings
8.7
87%
8 Ratings

Landing pages

6.9
69%
2 Ratings
N/A
0 Ratings

A/B testing

6.9
69%
2 Ratings
8.8
88%
8 Ratings

Mobile optimization

6.4
64%
2 Ratings
8.8
88%
10 Ratings

Email deliverability reporting

8.0
80%
2 Ratings
9.4
94%
21 Ratings

List management

6.4
64%
2 Ratings
8.8
88%
11 Ratings

Triggered drip sequences

9.0
90%
2 Ratings
8.8
88%
11 Ratings

Reporting & Analytics

6.6

ConvertKit

66%
8.7

Ortto

87%
Ortto ranks higher in 2/3 features

Dashboards

5.4
54%
2 Ratings
8.7
87%
12 Ratings

Standard reports

5.4
54%
2 Ratings
8.7
87%
12 Ratings

Custom reports

9.0
90%
1 Rating
N/A
0 Ratings

Pre-Send Testing

8.5

ConvertKit

85%

Ortto

Feature Set Not Supported
N/A
ConvertKit ranks higher in 8/8 features

URL Validation

9.0
90%
1 Rating
N/A
0 Ratings

Link Tracking

9.0
90%
1 Rating
N/A
0 Ratings

Image Validation

9.0
90%
1 Rating
N/A
0 Ratings

Inbox Display

6.9
69%
2 Ratings
N/A
0 Ratings

Email Accessibility Tools

9.0
90%
1 Rating
N/A
0 Ratings

Spelling and Grammar Check

9.0
90%
1 Rating
N/A
0 Ratings

Spam Testing

9.0
90%
1 Rating
N/A
0 Ratings

Email Previews

6.9
69%
2 Ratings
N/A
0 Ratings

Lead Management

ConvertKit

Feature Set Not Supported
N/A
9.1

Ortto

91%
Ortto ranks higher in 3/3 features

Lead nurturing

N/A
0 Ratings
9.7
97%
11 Ratings

Data quality management

N/A
0 Ratings
8.7
87%
10 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.7
87%
9 Ratings

Campaign Management

ConvertKit

Feature Set Not Supported
N/A
8.8

Ortto

88%
Ortto ranks higher in 1/1 features

Event/webinar marketing

N/A
0 Ratings
8.8
88%
9 Ratings

Social Media Marketing

ConvertKit

Feature Set Not Supported
N/A
8.8

Ortto

88%
Ortto ranks higher in 1/1 features

Social profile integration

N/A
0 Ratings
8.8
88%
8 Ratings

Platform & Infrastructure

ConvertKit

Feature Set Not Supported
N/A
8.7

Ortto

87%
Ortto ranks higher in 3/3 features

API

N/A
0 Ratings
8.7
87%
8 Ratings

Customizability

N/A
0 Ratings
8.7
87%
9 Ratings

Integration with Salesforce.com

N/A
0 Ratings
8.7
87%
7 Ratings

Attribute Ratings

  • Ortto is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.5

ConvertKit

65%
2 Ratings
8.7

Ortto

87%
12 Ratings

Likelihood to Recommend

ConvertKit

It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review

Ortto

Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Read full review

Pros

ConvertKit

  • Emails landing in subscribers inbox.
  • Free mailing address that customers can use.
  • Robust tagging system for managing funnels and targeting users with optimized emails.
  • Broad integrations available for other platforms and optin form plugins.
Read full review

Ortto

  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review

Cons

ConvertKit

  • When I first started using ConvertKit, I found it hard to create a landing page. I am pretty technical but when I had to customize my page using HTML, I got lost. I thought I could get up and running within an hour (build the page, create the list, and set up automation), but I soon realized I had to upgrade to use automation and setting up took me more than 3 hours. The learning curve had me stuck. I got frustrated and reached out to support.
  • ConvertKit is not for a non-tech person. There are not enough templates to get up and running within an hour.
  • ConvertKit is simply email marketing and landing pages for list building. It could offer a little more.
  • The analytics can be a bit more in depth.
Read full review

Ortto

  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review

Pricing Details

ConvertKit

Starting Price

$29 per month

Editions & Modules

ConvertKit editions and modules pricing
EditionModules
Creator$29.001
Creator Pro$59.002

Footnotes

  1. per month
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Ortto

Starting Price

$29 per month

Editions & Modules

Ortto editions and modules pricing
EditionModules
Professional991
Campaign292
Business2993
CustomRequest by quote4
Free05

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Alternatives Considered

ConvertKit

Read full review

Ortto

How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment

ConvertKit

  • Incremental traffic generation from a reliable source.
  • High-converting leads from sales funnels.
Read full review

Ortto

  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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Screenshots

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