ConvertKit vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ConvertKit
Score 8.8 out of 10
N/A
ConvertKit, from the company of the same name headquartered in Boise, is presented as email marketing software for online creators - the authors, makers, podcasters, photographers, YouTubers, teachers, and artists. The vendor boasts 19,500 paying customers, sending 500 million emails per month, and rapid growth.
$29
per month
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
ConvertKitOrtto
Editions & Modules
Creator
$29.00
per month
Creator Pro
$59.00
per month
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
ConvertKitOrtto
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ConvertKitOrtto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
ConvertKitOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ConvertKit
9.5
3 Ratings
16% above category average
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor8.03 Ratings8.911 Ratings
Dynamic content10.03 Ratings8.98 Ratings
Ability to test dynamic content10.03 Ratings8.98 Ratings
Landing pages8.03 Ratings00 Ratings
A/B testing10.03 Ratings8.98 Ratings
Mobile optimization10.03 Ratings8.910 Ratings
Email deliverability reporting10.03 Ratings9.911 Ratings
List management10.03 Ratings8.911 Ratings
Triggered drip sequences10.03 Ratings8.911 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ConvertKit
9.0
3 Ratings
15% above category average
Ortto
8.9
12 Ratings
17% above category average
Dashboards9.03 Ratings8.912 Ratings
Standard reports9.03 Ratings8.912 Ratings
Custom reports9.02 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
ConvertKit
10.0
3 Ratings
16% above category average
Ortto
-
Ratings
URL Validation10.02 Ratings00 Ratings
Link Tracking10.02 Ratings00 Ratings
Image Validation10.02 Ratings00 Ratings
Inbox Display10.03 Ratings00 Ratings
Email Accessibility Tools10.02 Ratings00 Ratings
Spelling and Grammar Check10.02 Ratings00 Ratings
Spam Testing10.02 Ratings00 Ratings
Email Previews10.03 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ConvertKit
-
Ratings
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation00 Ratings9.911 Ratings
Data quality management00 Ratings8.910 Ratings
Automated sales alerts and tasks00 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ConvertKit
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
Event/webinar marketing00 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ConvertKit
-
Ratings
Ortto
8.9
8 Ratings
17% above category average
Social profile integration00 Ratings8.98 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ConvertKit
-
Ratings
Ortto
8.9
9 Ratings
16% above category average
API00 Ratings8.98 Ratings
Customizability00 Ratings8.99 Ratings
Integration with Salesforce.com00 Ratings8.97 Ratings
Best Alternatives
ConvertKitOrtto
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ConvertKitOrtto
Likelihood to Recommend
10.0
(3 ratings)
8.9
(12 ratings)
User Testimonials
ConvertKitOrtto
Likelihood to Recommend
ConvertKit
It is perfect for artists and content creators. It is perfect for service based providers who want to house their potential leads. Entry level entrepreneurs can also benefit. It is not an all in one type of platform, but it is useful for list building and setting up automation. If you have less than 1K subscribers, this is the route to go until you need to use automation. Then, just feel free to upgrade.
Read full review
Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
Read full review
Pros
ConvertKit
  • Ease of Use
  • Reliability
  • Segmentation
  • Automation
Read full review
Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
Read full review
Cons
ConvertKit
  • Pricing.
  • Google Analytics integration.
  • Email templates and a modern interface for composing emails.
Read full review
Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
Read full review
Alternatives Considered
ConvertKit
The other products I have used are not available on TrustRadius. I used ConvertKit before I used these other products because I need an all in one platform.
Read full review
Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
Read full review
Return on Investment
ConvertKit
  • Prospect follow up is much easier than it used to be with fewer real prospects slipping through the cracks
  • My return clients percentages have increased since I started using Convertkit
Read full review
Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
Read full review
ScreenShots

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.