Convertro (discontinued) vs Singular

Likelihood to Recommend

I am unable to answer this, as they have still not been able to provide data of any value after two years.

Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend.Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.

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Amos Adler

Director of Marketing

DGN GamesComputer Games, 51-200 employees

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Pros

Respond to emails

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Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

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Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
Tracking the user journey right from the click to purchase.

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Verified User

Project Manager in Marketing

Hospitality Company, 10,001+ employees

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Cons

No apparent end-to-end solution for implementation.
Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
No universal tagging method.
Numerous tags to be implemented based on a variety of data sources.
After 2 years of working on implementation, data is still not being captured consistently.
Convertro looks to us for solutions rather than providing any.

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Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

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Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
Ability to toggle advanced attribution models: first-last touch, time decay, etc.
Comprehensive deep linking solution (similar to Branch).

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Verified User

Director in Marketing

Internet Company, 501-1000 employees

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Pricing Details

General

Free Trial

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Free/Freemium Version

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Premium Consulting/Integration Services

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Entry-level set up fee?

No

Starting Price

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Starting Price

—

Support Rating

No score

No answers yet

No answers on this topic

Singular 8.0

Based on 4 answers

When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.

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Amos Adler

Director of Marketing

DGN GamesComputer Games, 51-200 employees

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Alternatives Considered

Visual IQ - much simpler and effective setup.

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Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

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As this is my first job after completing my graduation, therefore I do not have any prior experience of working with corporates and organizations. Hence I have only used Singular (formerly Apsalar).

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Verified User

Project Manager in Marketing

Hospitality Company, 10,001+ employees

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Return on Investment

The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.

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Verified User

Director in Information Technology

Marketing and Advertising Company, 5001-10,000 employees

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Reduced time to manage reporting on a daily basis—going from weekly reporting to daily cadence.
Ability to manage and optimize creative performance, allowing us to test and react to performance quickly.
Reduced error rate (and therefore troubleshooting) of reporting.

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Verified User

Director in Marketing

Internet Company, 501-1000 employees

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Convertro (discontinued) vs Singular