TrustRadius

Convertro (discontinued) vs. Singular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Convertro (discontinued)
Score 5.9 out of 10
N/A
Convertro was a multi-channel marketing attribution modeling and analytics platform developed by a company of the same name in Santa Monica, California. It was acquired by AOL in May 2014 and since discontinued.N/A
Singular
Score 8.0 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
Convertro (discontinued)Singular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Convertro (discontinued)Singular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Convertro (discontinued)Singular
Best Alternatives
Convertro (discontinued)Singular
Small Businesses
Serpstat
Serpstat
Score 9.9 out of 10
Serpstat
Serpstat
Score 9.9 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
Supermetrics
Supermetrics
Score 9.7 out of 10
Enterprises
Chartbeat
Chartbeat
Score 9.2 out of 10
Chartbeat
Chartbeat
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Convertro (discontinued)Singular
Likelihood to Recommend
1.0
(1 ratings)
8.0
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Convertro (discontinued)Singular
Likelihood to Recommend
Discontinued Products
I am unable to answer this, as they have still not been able to provide data of any value after two years.
Verified User
Anonymous
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Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
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Pros
Discontinued Products
  • Respond to emails
Verified User
Anonymous
Read full review
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
Verified User
Anonymous
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Cons
Discontinued Products
  • No apparent end-to-end solution for implementation.
  • Constant changes to implementation which has resulted in hundreds of hours of reworking the tagging setup.
  • No universal tagging method.
  • Numerous tags to be implemented based on a variety of data sources.
  • After 2 years of working on implementation, data is still not being captured consistently.
  • Convertro looks to us for solutions rather than providing any.
Verified User
Anonymous
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Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Verified User
Anonymous
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Support Rating
Discontinued Products
No answers on this topic
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
Read full review
Alternatives Considered
Discontinued Products
Visual IQ - much simpler and effective setup.
Verified User
Anonymous
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Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
Verified User
Anonymous
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Return on Investment
Discontinued Products
  • The negative impact is the hundreds of hours my team has had to spend in facilitating Converto's constant changes.
Verified User
Anonymous
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Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
Verified User
Anonymous
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ScreenShots