Cookiebot by Usercentrics vs. Quantcast DSP Platform

Any situation where a business needs to implement user-level control and consent over cookies from a website or web app is a suitable place to implement Cookiebot. It has a great deal of flexibility in how you trigger/kill cookies, and in how the user can activate or view features like re-visiting the consent popup at a later date or viewing the cookie declaration. They've really made Cookiebot into a component for your existing website rather than a standalone app.

Incentivized

If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.

Incentivized

• Cookie sonsent management
• Compliance with GDPR
• Multilanguage support

Incentivized

• Analyze volume of traffic
• Show geographic distribution of traffic
• Demographic information of website visitors

Incentivized

• The organization of the environments where Cookiebot is being used requires a slight learning curve and some getting used to.
• Viewing user's cookie preferences is a little cumbersome.

Incentivized

• Even more details
• Some of the generalizations of data feel vague.

Incentivized

I haven't really worked with their support.

Incentivized

In comparing the offering from our hosting company against Cookiebot, Cookiebot was the winner hands down. Easy to set up, use and monitor it met all of the criteria we had used in our search and at a reasonable price.

Incentivized

Quantcast's advantage over other tools is that it is 1) free (as is Google Analytics), but that it is a more easy-to-use and basic tool than Google Analytics. Quantcast does not provide the depth of analytics of other tools like Google Analytics or SimilarWeb, but it provides a good starting point for someone looking to venture into web analytics.

Incentivized

• A low-cost way to maintain GDPR compliance from a Cookie standpoint.
• Eliminated or reduced overhead costs associated with trying to keep up with cookie declarations and classifications.
• Provided a fast, scalable way to add new cookies in the future while maintaining GDPR compliance without requiring a developer (via Google Tag Manager custom triggers).

Incentivized

• Ability to show web traffic over time
• Ability to show if target audience is visiting the website
• Helped inform content decisions to create better website experience for site visitors

Incentivized