What users are saying about
53 Ratings
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Score 8.7 out of 100
13 Ratings
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Score 10 out of 100

Attribute Ratings

  • Cool Tabs is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • Wildfire by Google (Discontinued) is rated higher in 1 area: Usability

Likelihood to Recommend

9.3

Cool Tabs

93%
16 Ratings
2.0

Wildfire by Google (Discontinued)

20%
4 Ratings

Likelihood to Renew

8.0

Cool Tabs

80%
8 Ratings
7.9

Wildfire by Google (Discontinued)

79%
3 Ratings

Usability

7.3

Cool Tabs

73%
1 Rating
9.0

Wildfire by Google (Discontinued)

90%
1 Rating

Availability

Cool Tabs

N/A
0 Ratings
10.0

Wildfire by Google (Discontinued)

100%
2 Ratings

Performance

Cool Tabs

N/A
0 Ratings
10.0

Wildfire by Google (Discontinued)

100%
2 Ratings

Support Rating

Cool Tabs

N/A
0 Ratings
9.5

Wildfire by Google (Discontinued)

95%
4 Ratings

Online Training

Cool Tabs

N/A
0 Ratings
8.5

Wildfire by Google (Discontinued)

85%
2 Ratings

Implementation Rating

Cool Tabs

N/A
0 Ratings
8.5

Wildfire by Google (Discontinued)

85%
4 Ratings

Likelihood to Recommend

Cool Tabs

In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
Trigun Prakash | TrustRadius Reviewer

Wildfire by Google (Discontinued)

The transition to Google has been painful - key contacts are no longer available.
Anonymous | TrustRadius Reviewer

Pros

Cool Tabs

  • It provides a wide range of settings options to your social media promotions.
  • Is easy to use for developing and managing promotions.
  • It offers an very complete tool to extract information about your promotions.
  • The support service is highly advisable: fast and adequate to satisfy users' needs.
Estela Oya Costa | TrustRadius Reviewer

Wildfire by Google (Discontinued)

  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
Anonymous | TrustRadius Reviewer

Cons

Cool Tabs

  • Should provide filters for Analyzing the reports
  • Should provide the feature for adding more social media accounts
  • Adding a statistics report feature would be useful
Shelly Saxena | TrustRadius Reviewer

Wildfire by Google (Discontinued)

  • More customization - Would like to have the ability to edit more without coding.
Ashley Pengilly | TrustRadius Reviewer

Pricing Details

Cool Tabs

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49

Starting Price

$49 Per User per Month

Cool Tabs Editions & Modules

Edition
Gold$1991
Diamond with Unlimited Campaigns$4991
Diamond$3991
Stone$491
Diamond with Paths$4992
Diamond with Paths and Unlimited Campaigns$6992
  1. Per User per Month
  2. User per Month
Additional Pricing Details

Wildfire by Google (Discontinued)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Wildfire by Google (Discontinued) Editions & Modules

Additional Pricing Details

Likelihood to Renew

Cool Tabs

Cool Tabs 8.0
Based on 8 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Marc Mañé Solé | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 7.9
Based on 3 answers
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Anonymous | TrustRadius Reviewer

Usability

Cool Tabs

Cool Tabs 7.3
Based on 1 answer
No answer on this topic is available.

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 9.0
Based on 1 answer
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Ashley Pengilly | TrustRadius Reviewer

Reliability and Availability

Cool Tabs

No score
No answers yet
No answers on this topic

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 10.0
Based on 2 answers
I have never been kicked out of Wildfire service. Always up and running.
Ashley Pengilly | TrustRadius Reviewer

Performance

Cool Tabs

No score
No answers yet
No answers on this topic

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 10.0
Based on 2 answers
Easy to perform tasks and quick to upload changes to your promotions.
Ashley Pengilly | TrustRadius Reviewer

Support Rating

Cool Tabs

No score
No answers yet
No answers on this topic

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 9.5
Based on 4 answers
Phone and email support were always available to us when we needed it.
Anonymous | TrustRadius Reviewer

Online Training

Cool Tabs

No score
No answers yet
No answers on this topic

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 8.5
Based on 2 answers
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Ashley Pengilly | TrustRadius Reviewer

Implementation Rating

Cool Tabs

No score
No answers yet
No answers on this topic

Wildfire by Google (Discontinued)

Wildfire by Google (Discontinued) 8.5
Based on 4 answers
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cool Tabs

Mailchimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe Mailchimp would work out, but if there already is one, I don't think there is a need. Also, conversation tracking is more present in Cool Tabs.
Duncan Hernandez | TrustRadius Reviewer

Wildfire by Google (Discontinued)

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
Anonymous | TrustRadius Reviewer

Return on Investment

Cool Tabs

  • Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
  • When the customer is engaged, they are more likely to share and or inquire about what we do.
  • Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Ashia Ackov | TrustRadius Reviewer

Wildfire by Google (Discontinued)

  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
Anonymous | TrustRadius Reviewer

Screenshots

Wildfire by Google (Discontinued)

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