What users are saying about
53 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.7 out of 100
Based on 53 reviews and ratings
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 10 out of 100
Based on 13 reviews and ratings
Attribute Ratings
- Cool Tabs is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
- Wildfire by Google (Discontinued) is rated higher in 1 area: Usability
Likelihood to Recommend

9.3
Cool Tabs
93%
16 Ratings

2.0
Wildfire by Google (Discontinued)
20%
4 Ratings
Likelihood to Renew

8.0
Cool Tabs
80%
8 Ratings

7.9
Wildfire by Google (Discontinued)
79%
3 Ratings
Usability

7.3
Cool Tabs
73%
1 Rating

9.0
Wildfire by Google (Discontinued)
90%
1 Rating
Availability

Cool Tabs
N/A
0 Ratings

10.0
Wildfire by Google (Discontinued)
100%
2 Ratings
Performance

Cool Tabs
N/A
0 Ratings

10.0
Wildfire by Google (Discontinued)
100%
2 Ratings
Support Rating

Cool Tabs
N/A
0 Ratings

9.5
Wildfire by Google (Discontinued)
95%
4 Ratings
Online Training

Cool Tabs
N/A
0 Ratings

8.5
Wildfire by Google (Discontinued)
85%
2 Ratings
Implementation Rating

Cool Tabs
N/A
0 Ratings

8.5
Wildfire by Google (Discontinued)
85%
4 Ratings
Likelihood to Recommend
Cool Tabs
In general, it works as some kind of manual on how the particular baseline of your social networks can be improved, and it provides the right assessment at the same time so that I can analyze my data based on my results. Also, they count on excellent technical assistance. Earlier it was hard to go search hashtags on my Instagram but after using this I can get more deep analytics, geotag research, and profile analytics to get great information about the keywords I want to know about. The pricing is great, as well as the support team which replies very quickly.
Computer software
HCL TechnologiesComputer Software, 51-200 employees
Wildfire by Google (Discontinued)
The transition to Google has been painful - key contacts are no longer available.

Verified User
Manager in Marketing
Telecommunications Company, 201-500 employeesPros
Cool Tabs
- It provides a wide range of settings options to your social media promotions.
- Is easy to use for developing and managing promotions.
- It offers an very complete tool to extract information about your promotions.
- The support service is highly advisable: fast and adequate to satisfy users' needs.
Community Manager freelance
El blog de la aerotermiaMarketing and Advertising, 1-10 employees
Wildfire by Google (Discontinued)
- Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
- Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

Verified User
Strategist in Social Media
Broadcast Media Company, 201-500 employeesCons
Cool Tabs
- Should provide filters for Analyzing the reports
- Should provide the feature for adding more social media accounts
- Adding a statistics report feature would be useful
Human resource volunteer
National Service SchemeNon-profit Organization Management, 11-50 employees
Wildfire by Google (Discontinued)
- More customization - Would like to have the ability to edit more without coding.
Social Media & Community Associate Manager
Foley Family Wines201-500 employees
Pricing Details
Cool Tabs
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$49
Starting Price
$49 Per User per Month
Cool Tabs Editions & Modules
Edition
Gold | $1991 |
---|---|
Diamond with Unlimited Campaigns | $4991 |
Diamond | $3991 |
Stone | $491 |
Diamond with Paths | $4992 |
Diamond with Paths and Unlimited Campaigns | $6992 |
- Per User per Month
- User per Month
Additional Pricing Details
—Wildfire by Google (Discontinued)
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Wildfire by Google (Discontinued) Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
Cool Tabs
Cool Tabs 8.0
Based on 8 answers
I have a good relationship with the customer service and I love to help them to promote their service.
Social Media Manager & Community Manager
Circuit de Barcelona-CatalunyaMarketing and Advertising, 1-10 employees
Wildfire by Google (Discontinued)
Wildfire by Google (Discontinued) 7.9
Based on 3 answers
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.
During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Verified User
Manager in Marketing
Telecommunications Company, 201-500 employeesUsability
Cool Tabs
Cool Tabs 7.3
Based on 1 answer
No answer on this topic is available.
Wildfire by Google (Discontinued)
Wildfire by Google (Discontinued) 9.0
Based on 1 answer
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
Social Media & Community Associate Manager
Foley Family Wines201-500 employees
Reliability and Availability
Cool Tabs
No score
No answers yet
No answers on this topic
Wildfire by Google (Discontinued)
Wildfire by Google (Discontinued) 10.0
Based on 2 answers
I have never been kicked out of Wildfire service. Always up and running.
Social Media & Community Associate Manager
Foley Family Wines201-500 employees
Performance
Cool Tabs
No score
No answers yet
No answers on this topic
Wildfire by Google (Discontinued)
Wildfire by Google (Discontinued) 10.0
Based on 2 answers
Easy to perform tasks and quick to upload changes to your promotions.
Social Media & Community Associate Manager
Foley Family Wines201-500 employees
Support Rating
Cool Tabs
No score
No answers yet
No answers on this topic
Wildfire by Google (Discontinued)
Wildfire by Google (Discontinued) 9.5
Based on 4 answers
Phone and email support were always available to us when we needed it.

Verified User
Strategist in Social Media
Broadcast Media Company, 201-500 employeesOnline Training
Cool Tabs
No score
No answers yet
No answers on this topic
Wildfire by Google (Discontinued)
Wildfire by Google (Discontinued) 8.5
Based on 2 answers
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Social Media & Community Associate Manager
Foley Family Wines201-500 employees
Implementation Rating
Cool Tabs
No score
No answers yet
No answers on this topic
Wildfire by Google (Discontinued)
Wildfire by Google (Discontinued) 8.5
Based on 4 answers
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Verified User
Strategist in Social Media
Broadcast Media Company, 201-500 employeesAlternatives Considered
Cool Tabs
Mailchimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe Mailchimp would work out, but if there already is one, I don't think there is a need. Also, conversation tracking is more present in Cool Tabs.
Product Owner, Business Intelligence
Answer Financial Inc.Insurance, 201-500 employees
Wildfire by Google (Discontinued)
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Verified User
Employee in Marketing
Consumer Services Company, 1001-5000 employeesReturn on Investment
Cool Tabs
- Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
- When the customer is engaged, they are more likely to share and or inquire about what we do.
- Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.
Data Entry Operator
AppenEntertainment, 11-50 employees
Wildfire by Google (Discontinued)
- As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
- Aggregating all content into one system creates efficiencies for content teams

Verified User
Employee in Marketing
Consumer Services Company, 1001-5000 employees