Cool Tabs vs Wildfire by Google (Discontinued)

What users are saying about

Score 8.7 out of 10

Based on 53 reviews and ratings

Score 10 out of 10

Based on 13 reviews and ratings

Attribute Ratings

Cool Tabs is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
Wildfire by Google (Discontinued) is rated higher in 1 area: Usability

Cool Tabs

93%

16 Ratings

2.0

Wildfire by Google (Discontinued)

20%

4 Ratings

Cool Tabs

80%

8 Ratings

7.9

Wildfire by Google (Discontinued)

79%

3 Ratings

Cool Tabs

73%

1 Rating

9.0

Wildfire by Google (Discontinued)

90%

1 Rating

Cool Tabs

N/A

0 Ratings

10.0

Wildfire by Google (Discontinued)

100%

2 Ratings

Cool Tabs

N/A

0 Ratings

10.0

Wildfire by Google (Discontinued)

100%

2 Ratings

Cool Tabs

N/A

0 Ratings

9.5

Wildfire by Google (Discontinued)

95%

4 Ratings

Cool Tabs

N/A

0 Ratings

8.5

Wildfire by Google (Discontinued)

85%

2 Ratings

Cool Tabs

N/A

0 Ratings

8.5

Wildfire by Google (Discontinued)

85%

4 Ratings

Pros

It provides a wide range of settings options to your social media promotions.
Is easy to use for developing and managing promotions.
It offers an very complete tool to extract information about your promotions.
The support service is highly advisable: fast and adequate to satisfy users' needs.

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Estela Oya Costa

Community Manager freelance

El blog de la aerotermiaMarketing and Advertising, 1-10 employees

View all 16 answers on this topic

Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

View all 4 answers on this topic

Cons

Should provide filters for Analyzing the reports
Should provide the feature for adding more social media accounts
Adding a statistics report feature would be useful

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Shelly Saxena

Human resource volunteer

National Service SchemeNon-profit Organization Management, 11-50 employees

View all 16 answers on this topic

More customization - Would like to have the ability to edit more without coding.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

View all 4 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$49

Starting Price

$49 Per User per Month

Cool Tabs Editions & Modules

Edition

Gold	$199¹
Diamond with Unlimited Campaigns	$499¹
Diamond	$399¹
Stone	$49¹
Diamond with Paths	$499²
Diamond with Paths and Unlimited Campaigns	$699²

Per User per Month
User per Month

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Wildfire by Google (Discontinued) Editions & Modules

—

Additional Pricing Details

—

Likelihood to Renew

Cool Tabs 8.0

Based on 8 answers

I have a good relationship with the customer service and I love to help them to promote their service.

Read full review

Marc Mañé Solé

Social Media Manager & Community Manager

Circuit de Barcelona-CatalunyaMarketing and Advertising, 1-10 employees

View all 8 answers on this topic

Wildfire by Google (Discontinued) 7.9

Based on 3 answers

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

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Verified User

Manager in Marketing

Telecommunications Company, 201-500 employees

View all 3 answers on this topic

Usability

Cool Tabs 7.3

Based on 1 answer

No answer on this topic is available.

Wildfire by Google (Discontinued) 9.0

Based on 1 answer

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

View all 1 answers on this topic

Reliability and Availability

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 10.0

Based on 2 answers

I have never been kicked out of Wildfire service. Always up and running.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

View all 2 answers on this topic

Performance

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 10.0

Based on 2 answers

Easy to perform tasks and quick to upload changes to your promotions.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

View all 2 answers on this topic

Support Rating

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 9.5

Based on 4 answers

Phone and email support were always available to us when we needed it.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

View all 4 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 8.5

Based on 2 answers

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Read full review

Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

View all 2 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 8.5

Based on 4 answers

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

View all 4 answers on this topic

Alternatives Considered

Mailchimp had more features with email, but we already had an email service provider. It helped us lower the cost greatly. With companies that don't have an ESP, maybe Mailchimp would work out, but if there already is one, I don't think there is a need. Also, conversation tracking is more present in Cool Tabs.

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Duncan Hernandez

Product Owner, Business Intelligence

Answer Financial Inc.Insurance, 201-500 employees

View all 16 answers on this topic

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

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Verified User

Employee in Marketing

Consumer Services Company, 1001-5000 employees

View all 4 answers on this topic

Return on Investment

Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
When the customer is engaged, they are more likely to share and or inquire about what we do.
Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.

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Ashia Ackov

Data Entry Operator

AppenEntertainment, 11-50 employees

View all 16 answers on this topic

As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
Aggregating all content into one system creates efficiencies for content teams

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Verified User

Employee in Marketing

Consumer Services Company, 1001-5000 employees

View all 4 answers on this topic

Screenshots

See All (8) Cool Tabs Screenshots

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Cool Tabs

Wildfire by Google (Discontinued)

Cool Tabs

Wildfire by Google (Discontinued)

Cool Tabs

Wildfire by Google (Discontinued)

Cool Tabs

Wildfire by Google (Discontinued)

Cool Tabs

Wildfire by Google (Discontinued)

Cool Tabs

Wildfire by Google (Discontinued)

Cool Tabs

Wildfire by Google (Discontinued)

Cool Tabs

Wildfire by Google (Discontinued)

Cool Tabs

Wildfire by Google (Discontinued)

Likelihood to Recommend

Cool Tabs

Wildfire by Google (Discontinued)

Pros

Cool Tabs

Wildfire by Google (Discontinued)

Cons

Cool Tabs

Wildfire by Google (Discontinued)

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Cool Tabs Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Wildfire by Google (Discontinued) Editions & Modules

Additional Pricing Details

Likelihood to Renew

Cool Tabs

Wildfire by Google (Discontinued)

Usability

Cool Tabs

Wildfire by Google (Discontinued)

Reliability and Availability

Cool Tabs

Wildfire by Google (Discontinued)

Performance

Cool Tabs

Wildfire by Google (Discontinued)

Support Rating

Cool Tabs

Wildfire by Google (Discontinued)

Online Training

Cool Tabs

Wildfire by Google (Discontinued)

Implementation Rating

Cool Tabs

Wildfire by Google (Discontinued)

Alternatives Considered

Cool Tabs

Wildfire by Google (Discontinued)

Return on Investment

Cool Tabs

Wildfire by Google (Discontinued)

Screenshots

Cool Tabs

Wildfire by Google (Discontinued)

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