Cool Tabs vs Wildfire by Google (Discontinued) | TrustRadius

What users are saying about

Score 7.1 out of 10

Based on 49 reviews and ratings

Score 2 out of 10

Based on 12 reviews and ratings

Pros

It provides a wide range of settings options to your social media promotions.
Is easy to use for developing and managing promotions.
It offers an very complete tool to extract information about your promotions.
The support service is highly advisable: fast and adequate to satisfy users' needs.

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Estela Oya Costa

Community Manager freelance

El blog de la aerotermiaMarketing and Advertising, 1-10 employees

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Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

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Cons

Kind of expensive at $25 per month.
I am not sure if they partnered with Instagram in someway, but It seems to be more focused on that platform when it comes to detailed analytics.

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Data Entry Operator

AppenEntertainment, 11-50 employees

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More customization - Would like to have the ability to edit more without coding.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Likelihood to Renew

Cool Tabs 7.8

Based on 7 answers

I have a good relationship with the customer service and I love to help them to promote their service.

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Marc Mañé Solé

Social Media Manager & Community Manager

Circuit de Barcelona-CatalunyaMarketing and Advertising, 1-10 employees

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Wildfire by Google (Discontinued) 7.9

Based on 3 answers

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

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Verified User

Manager in Marketing

Telecommunications Company, 201-500 employees

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Usability

Cool Tabs 7.3

Based on 1 answer

No answer on this topic is available.

Wildfire by Google (Discontinued) 9.0

Based on 1 answer

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 10.0

Based on 1 answer

I have never been kicked out of Wildfire service. Always up and running.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Performance

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 10.0

Based on 1 answer

Easy to perform tasks and quick to upload changes to your promotions.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

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Support Rating

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 9.5

Based on 2 answers

Phone and email support were always available to us when we needed it.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

View all 2 answers on this topic

Online Training

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 8.5

Based on 2 answers

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

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Ashley Pengilly

Social Media & Community Associate Manager

Foley Family Wines201-500 employees

View all 2 answers on this topic

Implementation Rating

No score

No answers yet

No answers on this topic

Wildfire by Google (Discontinued) 8.5

Based on 2 answers

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

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Verified User

Strategist in Social Media

Broadcast Media Company, 201-500 employees

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Alternatives Considered

We have gone to Cool-Tabs after testing the Hootsuite monitoring. We were not entirely satisfied with the amount and type of information we obtained. With Cool-Tabs we trawled better on Twitter and Instagram hashtags and we can easily identify influencers.

However, we continue to use Hootsuite to schedule and manage publications and customer service 2.0.

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Verified User

Director in Product Management

Marketing and Advertising Company, 11-50 employees

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Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

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Verified User

Employee in Marketing

Consumer Services Company, 1001-5000 employees

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Return on Investment

Cool Tabs allows us to tweak our social media pages to suit the customers' interaction.
When the customer is engaged, they are more likely to share and or inquire about what we do.
Since we have been using this, we have had a 10% increase in customer engagement, which in return, helps us deliver quality information.

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Data Entry Operator

AppenEntertainment, 11-50 employees

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As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
Aggregating all content into one system creates efficiencies for content teams

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Verified User

Employee in Marketing

Consumer Services Company, 1001-5000 employees

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Screenshots

See All (8) Cool Tabs Screenshots

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Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Optional

$49*

* per plan

Cool Tabs Editions & Modules

Edition

Gold	$199¹
Diamond with Unlimited Campaigns	$499¹
Diamond	$399¹
Stone	$49¹
Diamond with Paths	$499²
Diamond with Paths and Unlimited Campaigns	$699²

Per User per Month
User per Month

Additional Pricing Details

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General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Wildfire by Google (Discontinued) Editions & Modules

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Additional Pricing Details

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