Cordial vs. Maxemail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.8 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Maxemail
Score 9.8 out of 10
N/A
Maxemail is an email marketing solution built around features such as multivariate testing, ROI tracking, and split testing.N/A
Pricing
CordialMaxemail
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialMaxemail
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CordialMaxemail
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
10% below category average
Maxemail
9.3
1 Ratings
13% above category average
WYSIWYG email editor4.04 Ratings10.01 Ratings
Dynamic content6.35 Ratings10.01 Ratings
Ability to test dynamic content6.85 Ratings10.01 Ratings
Landing pages10.01 Ratings00 Ratings
A/B testing7.04 Ratings10.01 Ratings
Mobile optimization7.55 Ratings10.01 Ratings
Email deliverability reporting8.44 Ratings10.01 Ratings
List management7.55 Ratings6.01 Ratings
Triggered drip sequences9.34 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
11% below category average
Maxemail
10.0
1 Ratings
24% above category average
Dashboards8.55 Ratings10.01 Ratings
Standard reports6.55 Ratings10.01 Ratings
Custom reports6.05 Ratings10.01 Ratings
Best Alternatives
CordialMaxemail
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CordialMaxemail
Likelihood to Recommend
6.0
(5 ratings)
10.0
(1 ratings)
User Testimonials
CordialMaxemail
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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Emailcenter UK Limited
Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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Emailcenter UK Limited
  • Maxemail provides great customer service.
  • Maxemail has a very powerful platform with a lot of capabilities.
  • Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
  • Maxemail provides fantastic deliverability for our emails.
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Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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Emailcenter UK Limited
  • Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
  • Maxemail user interface looks daunting and was hard to teach to some people.
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
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Emailcenter UK Limited
Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
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Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
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Emailcenter UK Limited
  • Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
  • Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
  • Maxemail's customer service is quick and responsive so saves us time trying to get things done.
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ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.