7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6 out of 100
Based on 7 reviews and ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9.8 out of 100
Based on 2 reviews and ratings
Feature Set Ratings
- Maxemail ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics
Email & Online Marketing

7.4
Cordial
74%
9.3
Maxemail
93%
Maxemail ranks higher in 6/9 features
Maxemail ranks higher in 6/9 features
WYSIWYG email editor

4.0
40%
4 Ratings
10.0
100%
1 Rating
Dynamic content

6.3
63%
5 Ratings
10.0
100%
1 Rating
Ability to test dynamic content

6.8
68%
5 Ratings
10.0
100%
1 Rating
Landing pages

10.0
100%
1 Rating
N/A
0 Ratings
A/B testing

7.0
70%
4 Ratings
10.0
100%
1 Rating
Mobile optimization

7.5
75%
5 Ratings
10.0
100%
1 Rating
Email deliverability reporting

8.4
84%
8 Ratings
10.0
100%
2 Ratings
List management

7.5
75%
5 Ratings
6.0
60%
1 Rating
Triggered drip sequences

9.3
93%
4 Ratings
8.0
80%
1 Rating
Reporting & Analytics

7.0
Cordial
70%
10.0
Maxemail
100%
Maxemail ranks higher in 3/3 features
Maxemail ranks higher in 3/3 features
Dashboards

8.5
85%
5 Ratings
10.0
100%
1 Rating
Standard reports

6.5
65%
5 Ratings
10.0
100%
1 Rating
Custom reports

6.0
60%
5 Ratings
10.0
100%
1 Rating
Attribute Ratings
- Maxemail is rated higher in 1 area: Likelihood to Recommend
Likelihood to Recommend

6.0
Cordial
60%
5 Ratings
10.0
Maxemail
100%
1 Rating
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
CRM & Email Marketing
1-800 CONTACTSConsumer Goods, 1001-5000 employees
Maxemail
Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
Head of Marketing
Snaptrip.comHospitality, 11-50 employees
Pros
Cordial
- Provides helpful desktop and mobile previews.
- Sends emails reliably.
- Allows for pretty robust audience rules.
Creative Marketing Director
Daily Insight Group dba Zappallas USAEntertainment, 11-50 employees
Maxemail
- Maxemail provides great customer service.
- Maxemail has a very powerful platform with a lot of capabilities.
- Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
- Maxemail provides fantastic deliverability for our emails.
Head of Marketing
Snaptrip.comHospitality, 11-50 employees
Cons
Cordial
- Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
- A lot of the templating must be built from scratch.
- Deliverability insights (out of the box) could be expanded further.

Verified User
Contributor in Marketing
Internet Company, 11-50 employeesMaxemail
- Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
- Maxemail user interface looks daunting and was hard to teach to some people.
Head of Marketing
Snaptrip.comHospitality, 11-50 employees
Pricing Details
Cordial
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Maxemail
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
—Starting Price
—Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation

Verified User
Professional in Marketing
Consumer Goods Company, 501-1000 employeesMaxemail
Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
Head of Marketing
Snaptrip.comHospitality, 11-50 employees
Return on Investment
Cordial
- Best to manage your clients' business.
- Not ideal for freelancers.
Founder and Chief Editor
Social PositivesInternet, 1-10 employees
Maxemail
- Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
- Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
- Maxemail's customer service is quick and responsive so saves us time trying to get things done.
Head of Marketing
Snaptrip.comHospitality, 11-50 employees