What users are saying about
7 Ratings
2 Ratings
7 Ratings
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Score 6 out of 100
2 Ratings
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Score 9.8 out of 100

Feature Set Ratings

  • Maxemail ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

7.4

Cordial

74%
9.3

Maxemail

93%
Maxemail ranks higher in 6/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
10.0
100%
1 Rating

Dynamic content

6.3
63%
5 Ratings
10.0
100%
1 Rating

Ability to test dynamic content

6.8
68%
5 Ratings
10.0
100%
1 Rating

Landing pages

10.0
100%
1 Rating
N/A
0 Ratings

A/B testing

7.0
70%
4 Ratings
10.0
100%
1 Rating

Mobile optimization

7.5
75%
5 Ratings
10.0
100%
1 Rating

Email deliverability reporting

8.4
84%
8 Ratings
10.0
100%
2 Ratings

List management

7.5
75%
5 Ratings
6.0
60%
1 Rating

Triggered drip sequences

9.3
93%
4 Ratings
8.0
80%
1 Rating

Reporting & Analytics

7.0

Cordial

70%
10.0

Maxemail

100%
Maxemail ranks higher in 3/3 features

Dashboards

8.5
85%
5 Ratings
10.0
100%
1 Rating

Standard reports

6.5
65%
5 Ratings
10.0
100%
1 Rating

Custom reports

6.0
60%
5 Ratings
10.0
100%
1 Rating

Attribute Ratings

  • Maxemail is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
10.0

Maxemail

100%
1 Rating

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Maxemail

Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
Sean Thompson | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Maxemail

  • Maxemail provides great customer service.
  • Maxemail has a very powerful platform with a lot of capabilities.
  • Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
  • Maxemail provides fantastic deliverability for our emails.
Sean Thompson | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Maxemail

  • Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
  • Maxemail user interface looks daunting and was hard to teach to some people.
Sean Thompson | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Maxemail

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Starting Price

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Maxemail

Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
Sean Thompson | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Maxemail

  • Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
  • Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
  • Maxemail's customer service is quick and responsive so saves us time trying to get things done.
Sean Thompson | TrustRadius Reviewer

Screenshots

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