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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cordial

    Score9.9 out of 10
    Mid-Size Companies (51-1,000 employees)
    Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A

    Thryv

    Score8.7 out of 10
    Small Businesses (1-50 employees)
    Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
    Pricing
    CordialThryv
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CordialThryv
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    CordialThryv
    Considered Both Products
    Cordial
    No answer on this topic
    Thryv
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    8 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    No answers on this topic
    88%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    86%
    Implementation went as expected
    6 Answers
    Features
    CordialThryv
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Cordial and Thryv
    Feature
    Cordial
    7.4
    5 Ratings
    8% below category average
    Thryv
    9.2
    8 Ratings
    22% above category average
    WYSIWYG email editor4.04 Ratings00 Ratings
    Dynamic content6.35 Ratings8.97 Ratings
    Ability to test dynamic content6.85 Ratings9.17 Ratings
    Landing pages10.01 Ratings10.01 Ratings
    A/B testing7.04 Ratings00 Ratings
    Mobile optimization7.55 Ratings8.88 Ratings
    Email deliverability reporting8.44 Ratings9.17 Ratings
    List management7.55 Ratings8.96 Ratings
    Triggered drip sequences9.34 Ratings9.73 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Cordial and Thryv
    Feature
    Cordial
    7.0
    5 Ratings
    8% below category average
    Thryv
    6.6
    7 Ratings
    5% below category average
    Dashboards8.55 Ratings9.17 Ratings
    Standard reports6.55 Ratings8.67 Ratings
    Custom reports6.05 Ratings2.01 Ratings
    Lead Management
    Comparison of Lead Management features of Cordial and Thryv
    Feature
    Cordial
    -
    Ratings
    Thryv
    8.1
    7 Ratings
    19% above category average
    Lead nurturing automation00 Ratings8.76 Ratings
    Data quality management00 Ratings8.66 Ratings
    Automated sales alerts and tasks00 Ratings7.16 Ratings
    Campaign Management
    Comparison of Campaign Management features of Cordial and Thryv
    Feature
    Cordial
    -
    Ratings
    Thryv
    9.0
    5 Ratings
    19% above category average
    Calendaring00 Ratings9.05 Ratings
    Event/webinar marketing00 Ratings9.04 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Cordial and Thryv
    Feature
    Cordial
    -
    Ratings
    Thryv
    6.7
    8 Ratings
    4% below category average
    Social sharing and campaigns00 Ratings9.48 Ratings
    Social profile integration00 Ratings4.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Cordial and Thryv
    Feature
    Cordial
    -
    Ratings
    Thryv
    8.3
    6 Ratings
    44% above category average
    API00 Ratings7.93 Ratings
    Role-based workflow & approvals00 Ratings8.92 Ratings
    Customizability00 Ratings8.15 Ratings
    Best Alternatives
    CordialThryv
    Small Businesses
    Mad Mimi
    Score10 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CordialThryv
    Likelihood to Recommend
    6.0
    (5 ratings)
    9.5
    (8 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    CordialThryv
    Likelihood to Recommend
    Cordial
    Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
    Incentivized
    Read full review
    Thryv
    What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
    Incentivized
    Read full review
    Pros
    Cordial
    • Provides helpful desktop and mobile previews.
    • Sends emails reliably.
    • Allows for pretty robust audience rules.
    Incentivized
    Read full review
    Thryv
    • Customer service is FANTASTIC!
    • Put regularly used and needed tasks under one umbrella.
    • Makes it easy to schedule and post to Social Media
    Incentivized
    Read full review
    Cons
    Cordial
    • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
    • A lot of the templating must be built from scratch.
    • Deliverability insights (out of the box) could be expanded further.
    Incentivized
    Read full review
    Thryv
    • Offer an automated rewards program for my customer based on their spending and their referrals.
    • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
    • Maybe providing apps.
    Incentivized
    Read full review
    Usability
    Cordial
    No answers on this topic
    Thryv
    It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
    Incentivized
    Read full review
    Support Rating
    Cordial
    No answers on this topic
    Thryv
    Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
    Incentivized
    Read full review
    Alternatives Considered
    Cordial
    Cordial by far has the best UI for simple navigation
    Incentivized
    Read full review
    Thryv
    Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
    Read full review
    Return on Investment
    Cordial
    • Best to manage your clients' business.
    • Not ideal for freelancers.
    Incentivized
    Read full review
    Thryv
    • Increased Social Media Presence has kept us in touch with clients
    • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
    Incentivized
    Read full review
    ScreenShots

    Cordial Screenshots

    Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

    Thryv Screenshots

    Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments