Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cordial
Score 9.9 out of 10
Mid-Size Companies (51-1,000 employees)
Cordial Intelligent Messaging is an email marketing solution built around features such as triggered messaging, real-time data segmentation, and robust integrations.N/A
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
CordialThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CordialThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
CordialThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Cordial
7.4
5 Ratings
9% below category average
Thryv
9.2
8 Ratings
19% above category average
WYSIWYG email editor4.04 Ratings00 Ratings
Dynamic content6.35 Ratings8.97 Ratings
Ability to test dynamic content6.85 Ratings9.17 Ratings
Landing pages10.01 Ratings10.01 Ratings
A/B testing7.04 Ratings00 Ratings
Mobile optimization7.55 Ratings8.88 Ratings
Email deliverability reporting8.44 Ratings9.17 Ratings
List management7.55 Ratings8.96 Ratings
Triggered drip sequences9.34 Ratings9.73 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Cordial
7.0
5 Ratings
10% below category average
Thryv
6.6
7 Ratings
9% below category average
Dashboards8.55 Ratings9.27 Ratings
Standard reports6.55 Ratings8.67 Ratings
Custom reports6.05 Ratings2.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Cordial
-
Ratings
Thryv
8.1
7 Ratings
11% above category average
Lead nurturing automation00 Ratings8.76 Ratings
Data quality management00 Ratings8.66 Ratings
Automated sales alerts and tasks00 Ratings7.06 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Cordial
-
Ratings
Thryv
9.0
5 Ratings
9% above category average
Calendaring00 Ratings9.05 Ratings
Event/webinar marketing00 Ratings9.04 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Cordial
-
Ratings
Thryv
6.7
8 Ratings
8% below category average
Social sharing and campaigns00 Ratings9.48 Ratings
Social profile integration00 Ratings4.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Cordial
-
Ratings
Thryv
8.3
6 Ratings
15% above category average
API00 Ratings7.93 Ratings
Role-based workflow & approvals00 Ratings8.92 Ratings
Customizability00 Ratings8.15 Ratings
Best Alternatives
CordialThryv
Small Businesses
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Kentico Xperience
Kentico Xperience
Score 6.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CordialThryv
Likelihood to Recommend
6.0
(5 ratings)
9.5
(8 ratings)
Usability
-
(0 ratings)
9.0
(2 ratings)
Support Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
CordialThryv
Likelihood to Recommend
Cordial
Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
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Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
Cordial
  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
Cordial
  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Usability
Cordial
No answers on this topic
Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
Cordial
No answers on this topic
Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
Cordial
Cordial by far has the best UI for simple navigation
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Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Return on Investment
Cordial
  • Best to manage your clients' business.
  • Not ideal for freelancers.
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Cordial Screenshots

Screenshot of Testing Powered by Machine-Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Testing Powered by Machine Learning: Never wait for an answer again. Test multiple message variations in real-time.Screenshot of Native Drag-and-drop Email Builder: Build completely custom 1:1 personalized messages in seconds.Screenshot of Effortless Campaign Orchestration: Create sophisticated cross-channel message streams based on simple if/then statements.Screenshot of Up-to-the-Second Analytics and Reporting: Track customer behavior across all of your digital properties.Screenshot of Native Drag-and-Drop Editor: Build completely custom 1:1 personalized messages in seconds.

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments