What users are saying about
7 Ratings
2 Ratings
7 Ratings
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Score 7.9 out of 100
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Thryv

Any social media marketing job, website development, email campaigns, or training schedule. It is less appropriate to be used for the day of use.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Cordial
7.4
Thryv
5.7
WYSIWYG email editor
Cordial
4.0
Thryv
Dynamic content
Cordial
6.3
Thryv
Ability to test dynamic content
Cordial
6.8
Thryv
Landing pages
Cordial
10.0
Thryv
10.0
A/B testing
Cordial
7.0
Thryv
Mobile optimization
Cordial
7.5
Thryv
1.0
Email deliverability reporting
Cordial
8.4
Thryv
6.0
List management
Cordial
7.5
Thryv
Triggered drip sequences
Cordial
9.3
Thryv

Reporting & Analytics

Cordial
7.0
Thryv
5.0
Dashboards
Cordial
8.5
Thryv
9.0
Standard reports
Cordial
6.5
Thryv
4.0
Custom reports
Cordial
6.0
Thryv
2.0

Lead Management

Cordial
Thryv
5.5
Data quality management
Cordial
Thryv
4.0
Automated sales alerts and tasks
Cordial
Thryv
7.0

Campaign Management

Cordial
Thryv
9.0
Calendaring
Cordial
Thryv
8.0
Event/webinar marketing
Cordial
Thryv
10.0

Social Media Marketing

Cordial
Thryv
7.0
Social sharing and campaigns
Cordial
Thryv
10.0
Social profile integration
Cordial
Thryv
4.0

Platform & Infrastructure

Cordial
Thryv
5.5
Role-based workflow & approvals
Cordial
Thryv
6.0
Customizability
Cordial
Thryv
5.0

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Thryv

  • Website design
  • Mailing list subscribers
Anonymous | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Thryv

  • Price is high.
  • It takes a while to get any customer service assistance.
Anonymous | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Thryv

Thryv 8.0
Based on 1 answer
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Thryv

Thryv was more user-friendly and cost-effective for the services it provides.
Anonymous | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Thryv

  • We have grown our mailing list substantially.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Thryv

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

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