What users are saying about
7 Ratings
14 Ratings
7 Ratings
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Score 6 out of 100
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • Cordial ranks higher in 1 feature set: Reporting & Analytics
  • Thryv ranks higher in 1 feature set: Email & Online Marketing

Email & Online Marketing

7.4

Cordial

74%
9.2

Thryv

92%
Thryv ranks higher in 6/9 features

WYSIWYG email editor

4.0
40%
4 Ratings
N/A
0 Ratings

Dynamic content

6.3
63%
5 Ratings
9.2
92%
5 Ratings

Ability to test dynamic content

6.8
68%
5 Ratings
9.6
96%
5 Ratings

Landing pages

10.0
100%
1 Rating
10.0
100%
1 Rating

A/B testing

7.0
70%
4 Ratings
N/A
0 Ratings

Mobile optimization

7.5
75%
5 Ratings
9.1
91%
6 Ratings

Email deliverability reporting

8.4
84%
8 Ratings
8.8
88%
7 Ratings

List management

7.5
75%
5 Ratings
8.8
88%
5 Ratings

Triggered drip sequences

9.3
93%
4 Ratings
8.6
86%
3 Ratings

Reporting & Analytics

7.0

Cordial

70%
6.8

Thryv

68%
Thryv ranks higher in 2/3 features

Dashboards

8.5
85%
5 Ratings
9.5
95%
5 Ratings

Standard reports

6.5
65%
5 Ratings
8.9
89%
5 Ratings

Custom reports

6.0
60%
5 Ratings
2.0
20%
1 Rating

Lead Management

Cordial

Feature Set Not Supported
N/A
8.3

Thryv

83%
Thryv ranks higher in 3/3 features

Lead nurturing

N/A
0 Ratings
8.9
89%
5 Ratings

Data quality management

N/A
0 Ratings
8.9
89%
5 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
7.1
71%
5 Ratings

Campaign Management

Cordial

Feature Set Not Supported
N/A
9.7

Thryv

97%
Thryv ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
9.5
95%
3 Ratings

Event/webinar marketing

N/A
0 Ratings
10.0
100%
2 Ratings

Social Media Marketing

Cordial

Feature Set Not Supported
N/A
6.9

Thryv

69%
Thryv ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
9.8
98%
6 Ratings

Social profile integration

N/A
0 Ratings
4.0
40%
1 Rating

Platform & Infrastructure

Cordial

Feature Set Not Supported
N/A
8.7

Thryv

87%
Thryv ranks higher in 3/3 features

API

N/A
0 Ratings
8.5
85%
2 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.8
88%
2 Ratings

Customizability

N/A
0 Ratings
8.9
89%
5 Ratings

Attribute Ratings

  • Thryv is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

6.0

Cordial

60%
5 Ratings
9.2

Thryv

92%
6 Ratings

Usability

Cordial

N/A
0 Ratings
9.0

Thryv

90%
2 Ratings

Support Rating

Cordial

N/A
0 Ratings
9.7

Thryv

97%
5 Ratings

Likelihood to Recommend

Cordial

Cordial has multiple options to create a message: single campaign, automation, orchestration and sculpt templates, which are drag-and-drop type functionalities but each of these blocks are based on HTML content so a user needs to be technically savvy. I would avoid using HTML includes as it is not possible to see which include a customer received. The team is fabulous, they know the tool and are dedicated to the success of the business. They are quick to respond and provide feedback. Reporting and analytics are very manual if you are combining multiple days in a test.
Berlynn Pierce | TrustRadius Reviewer

Thryv

Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
Dona Carlisle | TrustRadius Reviewer

Pros

Cordial

  • Provides helpful desktop and mobile previews.
  • Sends emails reliably.
  • Allows for pretty robust audience rules.
Nichole Aramapakul | TrustRadius Reviewer

Thryv

  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
Lisa Newman | TrustRadius Reviewer

Cons

Cordial

  • Some of the tasks on the platform are still technical in nature and often requires the help of a developer or technical marketer. But I've witnessed great strides towards accessibility and ease of use for non-technical marketers over the past three years.
  • A lot of the templating must be built from scratch.
  • Deliverability insights (out of the box) could be expanded further.
Anonymous | TrustRadius Reviewer

Thryv

  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
Anonymous | TrustRadius Reviewer

Pricing Details

Cordial

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Thryv

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Usability

Cordial

No score
No answers yet
No answers on this topic

Thryv

Thryv 9.0
Based on 2 answers
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
Greg Swacker | TrustRadius Reviewer

Support Rating

Cordial

No score
No answers yet
No answers on this topic

Thryv

Thryv 9.7
Based on 5 answers
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Cordial

Cordial by far has the best UI for simple navigation
Anonymous | TrustRadius Reviewer

Thryv

Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
Donna-sue Carpenter | TrustRadius Reviewer

Return on Investment

Cordial

  • Best to manage your clients' business.
  • Not ideal for freelancers.
Mohammed Anzil | TrustRadius Reviewer

Thryv

  • The ease for my clients to purchase packages/time is GREAT and the service charge is less than I was paying before.
  • Thryv has made it easier for my clients to share documents with me in a safe manner.
  • Overall the scheduler has saved me time and money. And it automates my calendar for easier management.
Dona Carlisle | TrustRadius Reviewer

Screenshots

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