Coremetrics / IBM Digital Analytics (discontinued) vs. Dell Unity XT Unified Storage

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Dell EMC Unity is an easy system and very flexible component and very easy to navigate while providing effective services and management of multiple project information management and the data pulling from the supported third-party platform is easy and quick. Excellent reporting features and easy to use and the analytics tools are amazing.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Enables you to create multiple copies of any database.
• Data savings feature with compression.
• Integrity with VMWare, RHEL, Oracle.
• The best option is a midrange unified storage array in a customer environment.
• Some models support NMMe.
• Copy Data Management (iCDM), Data-At-Rest-Encryption (D@RE).

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Alerting: receiving an alert when an issue occurs. That is good to know. However, if the alert is cleared, or somehow no longer in alarm, no email is received. At times I will receive the email alert on weekends, not knowing if the issue is resolved or not until Monday when I can access the unit. I have learned in most instances, the alert is a false alarm, which could be a problem.
• The alerting itself is sometimes not clear. For example, it tells me the link is down, we reset the connection, the link is still down, a tech was dispatched, he troubleshot, and finally the alarm cleared. This incident took almost a week. It went back into alarm after he left, then suddenly it cleared on its own.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

The Unity was easy to connect, set up and maintain

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Dell EMC Unity, in my honest opinion, is basically an all-flash VNX with a better interface. There is ZERO innovation coming out of EMC. If you want a company that's going to give you good support and be proud of their product instead of their profit margin, I strongly urge you to look elsewhere as there are better and more innovative products in the marketplace.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I was instructed to buy these arrays, but I was not given the opportunity to evaluate other arrays. We evaluated other products in the market that competed with Unity and found that the younger array built from scratch had far better features, software, and ease of use. The Unity system has a unique way of storing the data when compared with other systems.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Less business downtime and reliability is a major business concern. DELL EMC UNITY addresses this concern well and provides robust storage.
• Investing in UNITY system is less expensive than all-flash storage systems.
• Managing and provisioning VMware disks became simpler from a single interface in the Vcenter

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