Coremetrics / IBM Digital Analytics (discontinued) vs. Apache Derby

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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If you need a SQL-capable database-like solution that is file-based and embeddable in your existing Java Virtual Machine processes, Apache Derby is an open-source, zero cost, robust and performant option. You can use it to store structured relational data but in small files that can be deployed right alongside with your solution, such as storing a set of relational master data or configuration settings inside your binary package that is deployed/installed on servers or client machines.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Apache Derby is SMALL. Compared to an enterprise scale system such as MSSQL, it's footprint is very tiny, and it works well as a local database.
• The SPEED. I have found that Apache Derby is very fast, given the environment I was developing in.
• Based in JAVA (I know that's an obvious thing to say), but Java allows you to write some elegant Object Oriented structures, thus allowing for fast, Agile test cases against the database.
• Derby is EASY to implement and can be accessed from a console with little difficulty. Making it appropriate for everything from small embedded systems (i.e. just a bash shell and a little bit of supporting libraries) to massive workstations.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• It may not scale as well as some more mature database products.
• Used it primarily from the command line with openjpa and jdbc, and from third-party clients such as Squirrel.
• May benefit by providing more sophisticated tools to optimize query performance.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

SQLite is another open-source zero-cost file-based SQL-capable database solution and is a good alternative to Apache Derby, especially for non-Java-based solutions. We chose Apache Derby as it is Java-based, and so is the solution we embedded it in. However, SQLite has a similar feature set and is widely used in the industry to serve the same purposes for native solutions such as C or C++-based products.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Being Open source, the resources spent on the purchase of the product are ZERO.
• Contrary to popular belief, open source software CAN provide support, provided that the developers/contributors are willing to answer your emails.
• Overall, the ROI was positive: being able to experiment with an open source technology that could perform on par with the corporate products was promising, and gave us much information about how to proceed in the future.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info