Coremetrics / IBM Digital Analytics (discontinued) vs. Google Kubernetes Engine

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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If your application is complex, if it's planet-scale, or if you need autoscaling, then Kubernetes is best suited. If your application is straightforward, you can opt for App Engine or Cloud Run. In many cases, you can prefer to run the cloud on GKE. But once you deploy on Kubernetes, you get the flexibility to try different things. But if you don't seek flexibility, it's not an option for you.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Engine upgrade rollout strategy - well documented and configurable
• Integration with other Google Cloud services like the Compute Engine, SaaS databases, and some cloud networking like Cloud Armor
• Graphical interface for a lot of operations - either for a quick peek/overview or actual work done by administrators and/or developers (via the Google Cloud Console, for example)

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Support of IPv6.
• Better GitOps.
• A "serverless" Kubernetes so we can install Google config connector will be really awesome.
• Container-native load balancers do not support internal TCP/UDP load balancers or network load balancers.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

• Google Kubernetes Engine has a good UI and documentation that facilitates setup and helps get projects moving along quickly
• Its built-in logging integrations with StackDriver make it easier to monitor the application and log issues quickly
• Automated orchestration, deployment, and scaling of nodes and networking are all easily configurable with yaml files

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Very good Kubernetes distribution with a reasonable total price. Integration with storage and load balancer for ingress and services speed up every process deployment.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

GKE spins up new nodes a LOT faster than AKS. GKE's auto scaler runs a lot smoother than AKS. GKE has a lot more Kubernetes features baked in natively.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• When issues came up, we reached out to some folks at GCP and they seemed to be very prompt and attentive to our needs. They were always willing to help and provide additional details or recommendations or links to resources. This kind of support is very helpful as it allows us to navigate GKE with more confidence.

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• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Reduced cloud computing costs.
• Easier management of applications.
• Extra time investment to learn how to setup applications in Google versus Amazon.

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