Coremetrics / IBM Digital Analytics (discontinued) vs. KNIME Analytics Platform

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

KNIME Analytics Platform is excellent for people who are finding Excel frustrating, this can be due to errors creeping in due to manual changes or simply that there are too many calculations which causes the system to slow down and crash. This is especially true for regular reporting where a KNIME Analytics Platform workflow can pull in the most recent data, process it and provide the necessary output in one click. I find KNIME Analytics Platform especially useful when talking with audiences who are intimidated by code. KNIME Analytics Platform allows us to discuss exactly how data is processed and an analysis takes place at an abstracted level where non-technical users are happy to think and communicate which is often essential when they are subject matter experts whom you need for guidance. For experienced programmers KNIME Analytics Platform is a double-edged sword. Often programmers wish to write their own code because they are more efficient working that way and are constrained by having to think and implement work in nodes. However, those constraints forcing development in a "KNIME way" are useful when working in teams and for maintenance compared to some programmers' idiosyncratic styles.

Incentivized

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

• Summarize instrument level financial data with relevant statistics
• Map transactions from core extracts to groups of like transactions using rule engines
• Machine learning using random forests and other techniques to analyze data and identify correlations for use in predictive models
• Fill out sampling data from averages.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• It does not have proper visualization.
• Some other BI tools (QlikView) have much easier functions for data interaction.
• Some other BI tools (Tableau) can be set up much faster.
• It is not an easy tool to use for non-tech savvy staff.

Incentivized

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We are happy with Knime product and their support. Knime AP is versatile product and even can execute Python scripts if needed. It also supports R execution as well; however, it is not being used at our end

Very easy to implement and use.

KNIME Analytics Platform offers a great tradeoff between intuitiveness and simplicity of the user interface and almost limitless flexibility. There are tools that are even easier to adopt by someone new to analytics, but none that would provide the scalability of KNIME when the user skills and application complexity grows

Incentivized

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

KNIME's HQ is in Europe, which makes it hard for US companies to get customer service in time and on time. Their customer service also takes on average 1 to 2 weeks to follow up with your request. KNIME's documentation is also helpful but it does not provide you all the answers you need some of the time.

Incentivized

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

KNIME Analytics Platform is easy to install on any Windows, Mac or Linux machine. The KNIME Server product that is currently being replaced by the KNIME Business Hub comes as multiple layers of software and it took us some time to set up the system right for stability. This was made harder by KNIME staff's deeper expertise in setting up the Server in Linux rather than Windows environment. The KNIME Business Hub promises to have a simpler architecture, although currently there is no visibility of a Windows version of the product.

Incentivized

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Having used both the Alteryx and [KNIME Analytics] I can definitely feel the ease of using the software of Alteryx. The [KNIME Analytics] on the other hand isn't that great but is 90% of what Alteryx can do along with how much ease it can do. Having said that, the 90% functionality and UI at no cost would be enough for me to quit using Alteryx and move towards [KNIME Analytics].

Incentivized

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

• It is suited for data mining or machine learning work but If we're looking for advanced stat methods such as mixed effects linear/logistics models, that needs to be run through an R node.
• Thinking of our peers with an advanced visualization techniques requirement, it is a lagging product.

Incentivized