Coremetrics / IBM Digital Analytics (discontinued) vs. LocalClarity

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Any multi-location brand that has 20 locations and more, who wished to effortlessly manage their reviews from all review sources including the Apple and Google store, manage their location listings, promote their brand by utilizing Google and Facebook posts, drive their individual Google search rankings and engage all stakeholders in managing the brand's reputation, LocalClarity is the only choice.

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Simplifies the review management process for multi-location clients
• Simplifies the local listing management process for multi-location clients
• Provides crisp and intuative reporting to all stakeholders
• Enables brands to easily take advantage of Google and Facebook posts
• Adapts quickly to the changing needs of the market and it's clients

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• The LocalClarity of 24 months ago and even of 12 months ago, is not the LocalClarity of today. Their ability to listen and adapt to their clients needs is truly remarkable. We will always find the need for improvement with any solution we use but LocalClarity's is near perfect and I have no doubt, based on my personal interactions with the LocalClarity team, the solution will continue to be near perfect.

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

None of the above keep up with LocalClarity. That's the reason we decided to partner with LocalClarity and we're proud to have done so. It's one thing to use the solution for yourself but when you engage a leading brand client you already have a relationship with to a solution, making a mistake is not an option...and not once have we felt we made a mistake introducing LocalClarity to any of our existing clients.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• As a reseller, LocalClarity is an easy proposition to sell as it's simple, uncluterred, uncomplicated and highly affordable.
• Due to the way LocalClarity was designed, it provides an automatic reduction in the resources required to handle the daily needs of a mideum to large multi-location chain...and who doesnt like to get the job done right with less resources and costs!
• With the use of LocalClarity, even as a simplistic example, our clients see an increase in their review ratings, an increase in the number of reviewers posting reviews, an an increase in brand stakeholder engagement working diligently improve customer satisfaction.