Coremetrics / IBM Digital Analytics (discontinued) vs. MuleSoft Anypoint Platform

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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MuleSoft Anypoint Platform is best tool in the market for developing APIs with complex structures communicating with various different types of applications including web applications as well as legacy applications. Also applications including database connectivity for fetching and updating data in the DB tables. I cant think of any scenario which MuleSoft Anypoint Platform could not be used for developing the integrations.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• API Manager provides easy API Policy Governance. You do not have to manage multiple platforms for managing the policies.
• Supports hybrid Mule EBS environments. You can configure both CouldHub-based and on-premise-based API using Mulesoft API manager in a similar manner.
• It's very easy to implement API proxy.
• User friendly UI.
• Single platform to manage all.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Has more features than what we really need so we're paying for more than we use. Sort of like paying for an Abrams tank when all we really need is a Toyota Corolla.
• Not a value product, tends to be expensive.
• Takes a while for developers to learn to use Mulesoft Anypoint.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

We have migrated our existing over 100+ APIs from legacy to MuleSoft Anypoint Platform and the processing has seen over 40% improvement and saved huge amount in overall annual billing. From development perspective, MuleSoft Vibe has made developers life so easy and reduced development time. Extensive logging, and build-in connectors for other integration tools, logging and repo is providing kind of one place solutions. Any point Platform is providing various options like runtime, API manager, Access management, segregation of Business groups and so many other option which is helping us to monitor, configure and manage all our APIs in one place

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Anypoint Platform support is very responsive. There is also a huge knowledge base and an active online forum where answers to most questions can be found. When needed support engages the engineering group so adequate solutions or workarounds are always provided.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

I have started with MuleSoft Fundamentals course provided by MuleSoft training at start. This was sufficient to do initial learning and get onboarded. The online documentation with different Runtime versions/deprecated functions and keywords are well documented. The automated solution provided by MuleSoft Anypoint Platform to upgrade 3.0 to 4.0 gave a good head start while learning MuleSoft Anypoint Platform and working altogether with Online training and documentations

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Once we have moved all of our system integration APIs to the MuleSoft Anypoint Platform, we will need to communicate with a wide variety of external systems. All of our business and service logic is stored in the aforementioned core systems. Anypoint Platform (and all of our APIs) makes it easy to connect to various other platforms. In order to link to these many other systems, connectors and/or components are utilized, and they are simple to configure and integrate.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Mulesoft can be used to provide an integration platform to a large number of systems like Salesforce, ODBC, JDBC, SAP, Mongo DB, etc.
• An excellent option to develop microservices and real-time integrations.
• Not as robust in handling large data volumes, Informatica is better in that respect.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info