Coremetrics / IBM Digital Analytics (discontinued) vs. MySQL

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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MySQL is best suited for applications on platform like high-traffic content-driven websites, small-scale web apps, data warehouses which regards light analytical workloads. However its less suited for areas like enterprise data warehouse, OLAP cubes, large-scale reporting, applications requiring flexible or semi-structured data like event logging systems, product configurations, dynamic forms.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Stable - it just runs, with minimal downtime or errors
• Fast - well-structured data is quickly written and read
• Secure - MySQL is easy to keep data secure from people and applications that shouldn't see it
• Easy to use - SQL is industry standard so no problems with adding, editing and reading data stored in MySQL

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Learning curve: is big. Newbies will face problems in understanding the platform initially. However, with plenty of online resources, one can easily find solutions to problems and learn on the go.
• Backup and restore: MySQL is not very seamless. Although the data is never ruptured or missed, the process involved is not very much user-friendly. Maybe, a new command-line interface for only the backup-restore functionality shall be set up again to make this very important step much easier to perform and maintain.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

For teaching Databases and SQL, I would definitely continue to use MySQL. It provides a good, solid foundation to learn about databases. Also to learn about the SQL language and how it works with the creation, insertion, deletion, updating, and manipulation of data, tables, and databases. This SQL language is a foundation and can be used to learn many other database related concepts.

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Very easy to implement and use.

I give MySQL a 9/10 overall because I really like it but I feel like there are a lot of tech people who would hate it if I gave it a 10/10. I've never had any problems with it or reached any of its limitations but I know a few people who have so I can't give it a 10/10 based on those complaints.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

We have never contacted MySQL enterprise support team for any issues related to MySQL. This is because we have been using primarily the MySQL Server community edition and have been using the MySQL support forums for any questions and practical guidance that we needed before and during the technical implementations. Overall, the support community has been very helpful and allowed us to make the most out of the community edition.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

1. Estimate your data size. 2. Test, test, and test.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

MongoDB has a dynamic schema for how data is stored in 'documents' whereas MySQL is more structured with tables, columns, and rows. MongoDB was built for high availability whereas MySQL can be a challenge when it comes to replication of the data and making everything redundant in the event of a DR or outage.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• As it is an open source solution through community solution, we can use it in a multitude of projects without cost license
• The acquisition by Oracle makes you need to contract support for the enterprise version
• If you have knowledge about oracle databases, you can get more out of the enterprise version

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