Coremetrics / IBM Digital Analytics (discontinued) vs. NCR Voyix Counterpoint

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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It is a definite solution for a basic store point of sale, we prefer Ingenico card swipes and Epson receipt printers and have had great, reliable success. We have setup the same system at events with VPN connectivity to its server and it works very well with the only bottle-neck being connectivity, this did cause a 3-8 second delay with receipt printing, but was manageable. Mobile tablet in store works well with credit card sales, and can print wirelessly, cashless here is best. Inventory managem[e]nt is vast, with terrific reporting.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Offline mode -- your POS server can go down - you can still ring sales. Your internet can go down, and you can still ring sales and accept chip-based credit cards. Wow.
• Mobile and wireless. Mobile -- you can take your POS on the road and ring sales out in the field, at trade shows or at a flea market booth. Wireless inventory, and order picking - you can walk around the store and ring sales, perform inventory, pick orders, intake items, edit pricing, print labels, etc. Again - Wow.
• Magento integration -- with the help of a 3rd party connector, we're integrating our CP system tightly with our Magento based website. This keeps us working out of one system with multiple channels.
• E-Plum scale software integration -- we can update prices and information within our scales with this integration, right out of CP

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Some features have several ways to do the same action.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We interviewed quite a few systems while researching a POS replacement for our current retail store. We had things like a second store, a fully integrated website, accounting system integrations, inventory management, restaurant-style ordering integrations, etc. in mind as we made our way through that process. We also made our way around the area to see what other retailers - similar to us - were using as a POS system. After much deliberation, many demos and conference sales calls, we settled on NCR CP because this system did everything we wanted and so much more. But perhaps the biggest reason why we went with NCR was the local support availability. There's more than one player in that field available in the greater NYC area, and we are very happy with the current support team but we also know that should we want or need to, we can switch support to another team, and have no issues going forward. That was a big part of this decision for sure.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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Independently Invited by TrustRadius

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• It works with very little maintenance.
• On prem or cloud based server.
• Users can learn quickly how to use the POS.
• Managers can learn quickly how to handle inventory and employees.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info