Coremetrics / IBM Digital Analytics (discontinued) vs. Oracle Hyperion (legacy)

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Well suited: For use in multiple offices around the world. I was able to obtain financial reporting data from 5 foreign offices and then consolidate their data with 3 domestic USA offices to prepare a consolidated financial statement. Less Appropriate: Translating the financial value for consulting services could be a bit challenging because that required human interaction and judgement. It would have been great to be able to set up some software to be able to interpret this and let it run for all future project work revenue projection.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• This product handles budgeting by Employee and/or Position very well. It is highly flexible and allows Hyperion administrators the ability to develop a planning application that fits a variety of different business needs.
• It is great at calculating benefits using business rules to automate the population of these fringe costs in the overall budget planning process. This greatly reduces user error.
• It allows you to seed the operating budget based on changes to key drivers, such as percentage increases, flat dollar increases and more detailed changes using business rules.
• Allows visibility into the plans for each unit across the organization, rolled up into an overall budget for the campus.
• It handles the creation of budgets with multiple chartfield segments or dimensions, which most other budgeting systems cannot handle well. It can aggregate these very quickly.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• One pain point for us is the consolidation and translation process. Needing to translate the data over and over again is frustrating and there is no visibility into how many users are running a translation. If multiple users attempt to translate the same data set, say goodbye to your performance but you have no way of knowing! (Unless you want to pull up a task audit which is not a very realistic expectation). It has the been the quickest way for us to bring the system to it's knees. The consolidation process performs in direct correlation to the complexity of the calculation/consolidation rules. So, while the product is extremely flexible, you still have to be careful how you design your rules and calculations to make sure that you do it on the smallest subset of data as possible to avoid large processing times. This makes sense, but requires some significant expertise that most organizations do not have in-house.
• The Hyperion Financial Reporting product is ridiculously outdated and clunky to use. The interface for designing reports is not intuitive, and not easy to modify once a report is built. I think there must be a strategic decision to move away from it and go to something more like Oracle BI because I just can't understand why in the world they don't update the reporting product. It also requires a significant level of expertise to be able to use. Not a great solution at all if you want multiple end-users to create reports in something other than Excel. Nobody except the HFM admin (which I used to be) in our company even touches this module.
• Another pain point is the amount of IT support that is required to run this thing, and again, specialized knowledge of Hyperion products and how they work is required for IT to adequately support it. This goes for application servers and the Oracle database that the applications are running on.

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We're in the middle of the road because we are not sure that other products on the market fit the bill for what we need yet. Hyperion is expensive and burdensome from an administrator and maintenance standpoint, but it still seems to be the best solution for what we need. Show us an equally capable SaaS consolidation product and we'll talk again.

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The premium support team provides much needed dedicated customer service which we are after for what we have paid for this service. We are satisfied with the service and support and do not have any instance where there was an issue that requires escalation to get the right support team. Though the incidence of major issues that requires the premium support are less, we prefer to keep this as a safety net.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I use Oracle Hyperion Enterprise Performance Mangement because the company I work at requires me to use it in the Financial Planning sector as most of their data is stored in it. I am open minded and ready to use other performance management tools created by Oracle if my work permits.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Oracle Hyperion allows us to automate and consolidate financial data that used to be performed manually in spreadsheets. From that perspective the ROI is huge.
• Oracle Hyperion functionality is extensive and allows us to perform most functions for planning, consolidating and reporting on our financial data.
• One negative with Oracle Hyperion is that it is complicated to implement and maintain. It takes expertise at all levels (infrastructure and management) to realize the benefits from it.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info