Coremetrics / IBM Digital Analytics (discontinued) vs. QGIS

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Well suited:

• To build beautiful and dynamic maps quickly.
• To conduct quantitative and qualitative analyses.
• To work cross-platform, as both the Windows version and the Linux version are identical in appearance and available resources.

Less appropriate:

• To use and import files from proprietary software such as ArcGIS and AutoCAD.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Styling: the styling engine is fantastic with raster styling features that I recognize from apps like Photoshop.
• Print layouts: I can set up custom print layouts, and even do automated multi-page atlas style reports that I use for cycling through detailed areas when providing my clients with pdf reports.
• Extendable: the plugins are fantastic, and almost anything I need that isn't provided natively with QGIS is available as a plugin.
• Community: the QGIS community is passionate about GIS, and are always ready to help. There are great training resources available online.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Making maps in QGIS is a bit clunky. I also find it to be extremely unintuitive. For basic GIS, it is great, but I would much rather make maps (for publication purposes) in ArcGIS.
• Editing and adding feature layers is not very intuitive. Changing colors of added point or line features is a rather convoluted process.
• ArcGIS has a huge selection of online courses, and if you have the appropriate license, you can access most for free. I found these to be very helpful when dealing with map projections and other issues. However, QGIS does not have a large library of courses specifically made for that program.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

I wasn't a GIS user at all when I started using QGIS, nor did I have any background working with data in anything other than Excel, and as a result, I struggled quite a lot in the beginning (it's not quite Google Maps). But having said that, I haven't come across anything that I couldn't do with a little help from the online community. I've done complex spatial analyses on large datasets of metropolitan cities, designed custom multi-page pdf reports that automatically cycle through different areas of an area, etc.

And the GIS staff that I've appointed, after their initial resistance, took to the tool like a fish to water, and I haven't heard them complain after starting to use the tool for a week or two.

But if you're new to GIS, be patient and invest some time to learn how to use the tool. It is absolutely worth it.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Even though there is a no dedicated support team for QGIS (or at least we are not aware of it), there is a huge online community and a large number of forums catering to every question you may have regarding any particular functionality of QGIS. So, you have a lot of help available but you will have to sift through it on the web.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

QGIS is open source and freely available for Windows and Mac iOS Geographic Information System Software. QGIS is highly customizable as per project requirements and different application usage. QGIS has ample tools and plugins that are useful for the analysis of raster and vector data. It also supports GRASS, GDAL, and SAGA tools.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• QGIS gives us more impactful data on children and maternal health issues, which in turn has helped us establish more programs, relationships, and funding opportunities because of the excellent data presentations we can give.
• QGIS has allowed our staff to improve their data analysis skills, improving our workforce across the board, with or without the direct use of geographic data.
• QGIS has required a lot of staff time to learn, but the ROI on time spent vs the reports we produced afterward has been well worth it.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info