Coremetrics / IBM Digital Analytics (discontinued) vs. Selenium

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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When you have to test the UI and how it behaves when certain actions are performed, you need something that can automate the browsers. This is where Selenium comes to the rescue. If you have to test APIs and not the frontend (UI), I would recommend going with other libraries that support HTTP Requests. Selenium is good only when you have no choice but to run the steps on a browser.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• For any web based UI automation, Selenium is the best tool out there to automate your tests.
• It supports multiple coding languages like Java, Python, Ruby, C# etc.. to choose from.
• There is a huge community of users and can get many answers on StackOverFlow.
• It has lot of other plugins to make your tests even more efficient.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Selenium is pretty user-friendly but sometimes tests tend to flake out. I'd say roughly one out of twenty tests yields a false positive.
• Selenium software cannot read images. This is a minor negative because a free plug-in is available from alternate sources.
• Slowness may be a minor factor with Selenium, though this is an issue with basically any testing software since waiting on a site to execute JavaScript requires the browser to wait for a particular action.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We love this product mainly because of its high customization abilities and the ease of use. Moreover, its free and can be learned easily through online communities and videos. The tests are more consistent and reliable as compared to Manual tests. It has enabled us to test a large number of features all in one go, which would have impossible through manual tests. The reports generated at the end of the tests are really helpful for the QA and the development teams to get a fair view of the application.

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Very easy to implement and use.

For those who are unfamiliar with coding, there is a bit of a learning curve. There is plenty of helpful documentation and resources but it can take a little time to get the software up and running. Once you get the hang of how Selenium works, and what it can do, you realize how many things you can use it for, and how many processes you can automate.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

The Selenium app has a pretty fat community of users. For the problems we are experiencing, we are primarily receiving support from these communities. In addition, there is widespread service support. Instant support is given to the problems we experience when we need Online support. We and our team are happy to provide this support, especially before important deployment processes

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

We did everything we needed to use it. Now we can execute our tests on different operational systems and browsers running few tests simultaneously. We also implemented Appium framework to execute our tests on mobile devices, such as iPhones, iPads, Android phones and tablets. We use SauceLabs for our test execution and Jenkins for continuous integration.

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Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

At the time of adoption, there were not many other alternatives that were even close to being competitive when it comes to browser testing. As far as I know now to this day, there is still little competition to Selenium for what it does. Any other browser-based testing still utilises Selenium to interact with the browser.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• There hasn’t been a downside to using it yet other than we’ve got to update the programs we create for each change.
• This has saved us hundreds of hours of manpower by allowing our automation engineer to rapid fire tests.
• We are able to screenshot and save entire sites before and after launch with a program the automation engineer created
• We can compare large volumes of data against data in excel docs with a program created using Selenium

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info