Coremetrics / IBM Digital Analytics (discontinued) vs. Snow Atlas

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Assessing Compliance Assessing Renewal requirements

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Visibility of traditional desktop and web based applications
• Reminders when agreements and annual renewals are coming up in the next 90, 60, 30 days
• Helps us identify similar application types, where they are being used, so we can better understand the capabilities they provide businesses
• Provide usage trends over time to inform renewals and compliance
• Reclaim software that is note in active use

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• SaaS connectors are not always kept up to date usually when Publishers make changes to their Portal API's. Appears to be little active monitoring on Flexera/Snow Atlas' side unless a customer reports an issue with the data being returned. Fixes are normally implemented as as quickly as possible, depending on whether it is considered a Bug Fix or a Feature Enhancement.
• Users - Snow on SAM - No ability to add or bulk import manually. Completely reliant on AD Discovery or Entra ID Discovery
• Users - SaaS module - No ability for bulk update of Users for things line 'Online only' or 'Qualified' user accounts. This is an issue in larger companies where you have thousands of SaaS Users being reported through connectors like Microsoft E365.
• SaaS module Dashboard does not allow for filtering of insights to a specific Publisher.
• Not all Back end SMACC functionality form Snow License Manager have been exposed to the front-end access, as Snow Atlas does not allow customer Administrators access to the back end or SQL databases.
• If you are migrating from on-prem Snow License Manager to Atlas, migration tools have not been created by Snow and will require a Project to handle your migration. Without Migration tools, we had to use a Managed Service Partner who had to manually create a lot of their own scripts to retrieve data that cannot be downloaded via reports and imported into Atlas. Any attachments documentation on Agreement or License Records has to be manually re-attached/uploaded to the relevant Agreement/License records in Atlas as the migration was performed.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Provides the much needed visibility to contain spend and rationalise software

Very easy to implement and use.

Atlas is easy to navigate, it looks reasonably similar to the on prem version we were using previously

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Front line support staff done always understand the issue you are explaining or the need to escalate to back end/higher up areas for resolutions and can often require use of the Escalate function or emailing to your Account/Customer Success Manager. That said, once an issue properly is understood, it is handled well.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

We should have spun up a Project to manage the implementation. Snow indicated to us the ease in which Snow Atlas could be implemented, however this did not factor in that we were migrating from their on-prem product Snow License Manager hosted through a Managed Servicer Partner. For a clean installation, your implementation can be quick and likely not require a Project. If you are migrating from another products or are a company that can have lots of stakeholders, fingers in the pie, hurdles/business processes that need to be adhered to, definitely use a Project to perform your implementation.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

This is my 1st software license tool that I've used.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Made it a lot easier to determine annual Microsoft renewal numbers and only renew what we needed reducing costs
• Helps us identify potential software that can be rationalised reducing costs
• Helps us identify unapproved software and people aware of the the risks