Coremetrics / IBM Digital Analytics (discontinued) vs. Splunk Cloud Platform

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Splunk is excellent when all your data is in one location. Its ability to correlate all that data is intuitive (once the hurdle of learning the query language is overcome). It is also easy to standardize the presentation of information to the company. When data is siloed/standalone, other systems can be cheaper and faster to implement.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• This SIEM consolidates multiple data points and offers several features and benefits, creating custom dashboards and managing alert workflows.
• Splunk Cloud provides a simple way to have a central monitoring and security solution. Though it does not have a huge learning curve, you should spend some time learning the basics.
• Splunk Cloud enables me to create and schedule statistical reports on network use for Management.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• The SPL programming language that the queries are built in is not very intuitive.
• There should be a better repository of pre-built queries for what I would think of as common Active Directory usage monitoring.
• I would like to see more free training/familiarization information made available.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Ease of use and have all the features we need

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Very easy to implement and use.

Splunk AI Assistant for SPL is good tool, as I said, it is really useful for educational purpose, taking in its hands small and simple tasks (ex:small query dashboard,...), but it's not a ten because the contextual memory for complex issues/dashboarding/reports etc can be limited, and can sometime suggets none optimized query which are not always checked by teammates and can cause issue on the long term.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Splunk Cloud support is sorely lacking unfortunately. The portal where you submit tickets is not very good and is lacking polish. Tickets are left for days without any updates and when chased it is only sometimes you get a reply back. I get the feeling the support team are very understaffed and have far too much going on. From what I know, Splunk is aware of this and seem to be trying to remedy it.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

Vs elastic: - SPL's statistical functions superior to KQL for complex correlations - Better enterprise support, less operational overhead - Splunk Cloud Platform's detection engineering more mature vs Sentinel: - SPL more powerful than KQL for custom analytics - Better cross-platform visibility (non-Azure environments) vs Datadog - SPL enables deeper forensic Investigations - Superior compliance/audit capabilities

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• End-end visibility across your departmental silos
• Strengthen the overall global monitoring posture
• Move from Reactive to Proactive Monitoring
• Highly secure environment at your finger-tips
• Takes you away from managing infrastructure/administration, allows saving time & money. Reduce the overall TCO (Total Cost of Ownership)

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