Coremetrics / IBM Digital Analytics (discontinued) vs. SQLite

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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SQLite is a lightweight and efficient database management system. With SQLite, performance increases as memory are added. It's reliable and well-tested before release. SQLite handles memory allocation and I/O errors gracefully. SQLite provides bug lists and code-change chronologies. All bugs are disclosed, and it's compatible with iOS, Android, MAC, and Windows. SQLite is open-source, allowing developers to tailor it to their specific needs.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Our products are using SQLite in embedded Linux and in Windows software.
• It is truly a stable cross-platform database.
• The fact that it is a zero-configuration database engine, it is particularly a nice advantage when you work in the embedded world.
• Being a single database file, it provides ease for those who need to quickly transfer data to someone else, or quickly browse data.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Although it is excellent at what it does, you should be really careful and plan accordingly if you know that your database is going to scale at a huge level because it is not suitable of databases which are of Enterprise level and demands top-notch security and protection.
• If your project involves multiple people working on the same database simultaneously, then that becomes a big problem, because it only allows single write at one time. You really need to be forward thinking in a manner to predict if this database will cater to all the needs of your project.
• The most common difficulty with this is the lack of some of the basic functionality which is present in the other premier databases like Joints, Stored Procedure calls, Security and permission grants. If you do require all those things then you are better off not using this software.
• Lastly, if you are using this in an Andriod App development cycle then also your options are limited because it does not integrate with PostgreSQL and MYSQL.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

I have given this rating cause its irreplaceable in some of the areas like no more installation need except from a single library. I find dialect is simple in use cases. its suitable for any professionals with various skill levels. its easily connect with various os and devices. very less maintenance or administration required.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

I haven't needed support yet.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

We looked at other traditional RDBMS products, but found them to be cumbersome to deploy. They take up more space, and consume more computing resources than SQLite does. While the performance or direct integration to our primary applications may have been better or easier if we had gone with a traditional RDBMS, the performance of SQLite has been more than acceptable. The performance and speed to deploy made SQLite a much more attractive option for us than a traditional RDBMS.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• No licensing fees has a net increase on ROI
• The active community has kept support costs low, further increasing ROI
• The wide range of supported platforms and high level of compatibility has increased ROI by reducing time spent porting the database model to any platform specific solutions.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info