Coremetrics / IBM Digital Analytics (discontinued)
Score9.1 out of 10
N/A
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.
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Terapeak
Score7 out of 10
N/A
Terapeak is a market research and intelligence tool with a particular emphasis on sales data to assist ecommerce vendors in decisioning. Terapeak was acquired by eBay in December 2017, and the company claims that it plans to integrate it into its Seller Hub suite of software.
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Pricing
Coremetrics / IBM Digital Analytics (discontinued)
Terapeak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)
Terapeak
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Best Alternatives
Coremetrics / IBM Digital Analytics (discontinued)
Coremetrics / IBM Digital Analytics (discontinued)
Terapeak
Likelihood to Recommend
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Terapeak makes sense for people looking to sell a lot of items or resellers. It does not make sense for people selling one-off items or individuals looking to simply spring clean. It is great for determining pricing, what to start auctions at, and figuring out a shipping/returns strategy (whether or not to offer free shipping, have the buyer pay shipping, and if you should have returns allowed.) I would not recommend it if you just want to move the item out of your house or if you do not care what price an item sells for.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
Built in API calls allows for nice report design and automation.
I wish I could use Terapeak outside of eBay. Why can't I use it with other platforms like Mercari, Poshmark, etc.?
I don't like that I have to pay for this feature. Other selling platforms provide their sold information free of charge.
It feels antiquated. I need to click through many menus and tabs to price items. I wish it would automatically move me through the pages, instead of making me fill out the information, then hit "next" or "enter."
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
Terapeak can't be beaten for selling on eBay, because it is part and parcel with eBay. For comparable listings on other sites, I prefer Sellhound and Jungle Scout. I find that Webgility and Price2Spy are more helpful for SEO and getting to the top of Google's search results. I feel that I get more eyes on my products using other services when I am not specifically selling through eBay. But on eBay, Terapeak is the only service I will use.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
We spend too much time trying to work around bugs on the new UI.
We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have saved time by using Terapeak for pricing. We did not price our items up too much but made them competitive with the market.
We made more money using Terapeak than we would have without it because we did not under-price items. Terapeak gave accurate comparable sold listings.
One negative impact was simply the cost. It was about $20/month and was set up to auto-renew. We forgot to cancel our membership and accidentally paid for a service we weren't using.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info