Coremetrics / IBM Digital Analytics (discontinued) vs. Tidal by Redwood

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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On coming to well suited experience while error handling and effortless recovery processes are crucial, Tidal performs exceptionally well. It can identify and fix automated issues, reducing downtime and interruptions. A smaller automation solution may be more cost-effective if a business primarily utilizes a single platform or uses a small number of applications that do not require complex integration.

Incentivized

Invited by the Vendor

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Tidal Automation allows us to automate and schedule/ perform various tasks in a easy and effective manner. It is highly interactive and effective allowing nearly 4k -5k jobs to run a day.
• Tidal is designed to be easily shareable and collaborative allowing multiple users to work at a particular time making work effective.
• Tidal allows us to ensure that every event which is triggered is exactly when it's supposed to be regardless of other activities which are going as well.
• It is user-friendly to generate the reports required of a particular object and allows us to test the codes perfectly well before executing in live environment.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Still a bit slow when navigating. If you close a job you have to wait a few seconds to open another one. Even when you made no changes.
• When viewing a job and make no changes, the "ok" button changes the last modified date as if you made a change. No big deal, but wastes time when troubleshooting a problem and looking into what jobs were changed last.
• You can see the parameters column in the "job activity", but not in "Job definitions".
• Can't search the parameters field in the filter.
• Changing a variable name does not change it on the job. It still works because Tidal Automation uses the ID number. It just causes confusion when you see a variable on a job and can't find the variable under "Variables". On top of that, Tidal Automation does not show the ID column under "Variables" making it even more difficult to find the variable.

IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

We are on the fence. The increased pricing for renewals is staggering. With new automation options like Microsoft's Power Automate and Event Driven Ansible on the field, there are other options now available.

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Having provided consulting services for years on Tidal by Redwood, I recommend going with a solutions partner or consultant to deploy it. I believe there are sizing and tuning guidelines that should be followed for environments of scale. I believe they are not critical when first lighting up the product, but if you are not aware of them you will encounter performance degradation after a few thousand job objects are added.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

1. Tidal is good at processing large volume pf data and is cost effective. 2. Tidal can automate the scheduling of production objects, ensure that materials are delivered on time 3. Tidal Process large volumes of data which cannot be done everyday by running codes/scripts manually which does it with ease when required.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Better decision-making and more process visibility are achieved through reporting and monitoring.
• Lowered time frames and streamlined administration of the workflow.
• Improved cost and resource allocation, especially in cloud contexts.
• A decrease in manual errors and related expenditures.
• Unusual problems that could occur during automation.
• Possible difficulties shifting to a new automation tool.
• The expense of beginning implementation and training.

Incentivized

Invited by the Vendor

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info