Coremetrics / IBM Digital Analytics (discontinued) vs. Titan Distributed Graph Database

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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Titan is definitely a good choice, but it has its learning curve. The documentation may lack in places, and you might have to muster answers from different sources and technologies. But at its core, it does the job of storing and querying graph databases really well. Remember that titan itself is not the whole component, but utilizes other technologies like cassandra, gremlin, tinkerpop, etc to do many other things, and each of them has a learning curve. I would recommend titan for a team, but not for a single person. For single developer, go with Neo4j.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• Titan is really good for abstraction of underlying infrastructure. You can choose between different storage engine of your choice.
• Open source, backed by community, and free.
• Supports tinkerpop stack which is backed by apache.
• Uses gremlin for query language making the whole query structure standardized and open for extension if another graph database comes along in future.

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• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• The community is lacking deep documentation. I had to spend many nights trying to figure many things on my own. As graph databases will grow popular, I am sure this will be improved.
• Not enough community support. Even in SO you might not find many questions. Though there are some users in SO who quickly answer graph database questions. Need more support.
• Would love an official docker image.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

Very easy to implement and use.

Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

To be honest, titan is not as popular as Neo4j, though they do the same thing. In my personal opinion, titan has lot of potential, but Neo4j is easier to use. If the organization is big enough, it might choose titan because of its open source nature, and high scalability, but Neo4j comes with a lot of enterprise and community support, better query, better documentation, better instructions, and is also backed by leading tech companies. But titan is very strong when you consider standards. Titan follows gremlin and tinkerpop, both of which will be huge in future as more graph database vendors join the market. If things go really well, maybe Neo4j might have to support gremlin as well.

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This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Steep learning curve. Your engineers would have to spend lots of time learning different components before they feel comfortable.
• Have to plan ahead. Maybe this is the nature of graph databases, but I found it difficult to change my schemas after I had data in production.
• It is free, so time is the only resource you have to put in titan.

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