Coremetrics / IBM Digital Analytics (discontinued) vs. Microsoft Visual Studio

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.

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When working with base C# code for desktop and web projects, then Microsoft Visual Studio is ideal as it provides the libraries and interfaces needed to quickly create, test and deploy solutions. It is when slightly more complex scenarios are required that issues can arise. The built-in integration for things like PowerBI Paginated Reports and dashboards is far from ideal.

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• IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
• The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
• The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
• The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.

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• I like how the tabs and panels are organized; everything is gathered together so you can find what you're looking for quickly.
• If you can't find something, there's a thorough search engine that searches all of Visual Studio's features.
• The Team Foundation Server feature is fantastic since it allows us to easily deploy and roll back changes on the server.

• The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
• Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
• Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
• Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
• Built in API calls allows for nice report design and automation.

• Would be great if there was a better way to save and restore open tabs.
• The built-in test runner can be improved, for example, by adding the ability to save a set of commonly run tests, etc.
• Better integration for Microsoft SQL server would be great.

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IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements

VS is the best and is required for building Microsoft applications. The quality and usefulness of the product far out-weight the licensing costs associated with it.

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Very easy to implement and use.

I love the overall usability of Microsoft Visual Studio. I’ve been using this IDE for more than 20 years, and I’ve seen it evolve by leaps and bounds. Today, with AI and code-suggestion/completion features, developers no longer need to remember countless libraries, methods, or language syntax, or invest a huge amount of programming effort to complete a project. It truly offers everything a developer needs to program, debug, test, and deploy in a single IDE.

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Never had any issues

As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.

Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.

There are many resources available supporting Visual Studio IDE. Microsoft whitepapers, forum posts, and online Visual Studio documentation. There are countless demonstration videos available, as well. If users are having issues, they can call Microsoft Support, but depending on the company's agreement with Microsoft, the number of included support calls will vary from organization to organization. I've found that Microsoft support calls can be hit or miss depending on who you get, but they can usually get you with the right support person for your issue.

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IT is very complicated to understand all the functions that the environment has if you are not familiar with this type of development environments. It is important to select a good in-person training to achieve to understand all the possibilities and the capacity of the application. In this case, you will be able to develop a lot type of different applications.

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Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.

If you are not accustomed to develop in this type of development environments it would be complicated to follow all the parts of the course because if the course does not include a great tour with all the concepts to develop you will not have the option to understand all the functions.

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See previous comment: reading and understanding the encyclopedic implementation guide is a must.

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.

I personally feel Visual Studio IDE has [a] better interface and [is more] user friendly than other IDEs. It has better code maintainability and intellisense. Its inbuilt team foundation server help coders to check on their code then and go. Better nugget package management, quality testing and gives features to extract TRX file as result of testing which includes all the summary of each test case.

This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.

• We spend too much time trying to work around bugs on the new UI.
• We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
• Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.

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• Using the integration between Visual Studio and our source control service, the cost of re-work and losing code is drastically reduced.
• Paid versions of Visual Studio enable developers to be so much more productive than hacked-together open source solutions that it's hard to imagine developing in Windows without it.
• When combined with support subscriptions and the vast array of free online help options available, Visual Studio saves our developers time by keeping them coding and testing, not wasting their time trying to guess their way out of problems or spend endless hours online hoping to find answers.

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