CoSchedule Marketing Suite vs. InboundWriter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 8.4 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
InboundWriter
Score 8.0 out of 10
N/A
InboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A
Pricing
CoSchedule Marketing SuiteInboundWriter
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CoSchedule Marketing SuiteInboundWriter
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteInboundWriter
Top Pros
Top Cons
Features
CoSchedule Marketing SuiteInboundWriter
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
InboundWriter
8.5
1 Ratings
5% above category average
Ideation00 Ratings8.01 Ratings
Approval workflows00 Ratings8.01 Ratings
Content collaboration00 Ratings9.01 Ratings
Content calendar00 Ratings9.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
InboundWriter
8.8
1 Ratings
8% above category average
Content hub00 Ratings9.01 Ratings
Forms / Gated content00 Ratings9.01 Ratings
Embedded CTAs00 Ratings9.01 Ratings
Content distribution00 Ratings9.01 Ratings
Content promotion00 Ratings9.01 Ratings
Content automation00 Ratings8.01 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
InboundWriter
8.2
1 Ratings
5% above category average
Audience profiling and targeting00 Ratings8.01 Ratings
Closed-loop tracking and reporting00 Ratings8.01 Ratings
Content performance analytics00 Ratings8.01 Ratings
Campaign optimization dashboard00 Ratings9.01 Ratings
Competitive analytics00 Ratings8.01 Ratings
Best Alternatives
CoSchedule Marketing SuiteInboundWriter
Small Businesses
Vyond
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Score 8.7 out of 10
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Medium-sized Companies
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Score 8.7 out of 10
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Enterprises
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User Ratings
CoSchedule Marketing SuiteInboundWriter
Likelihood to Recommend
7.0
(10 ratings)
8.0
(1 ratings)
Support Rating
9.0
(2 ratings)
8.0
(1 ratings)
User Testimonials
CoSchedule Marketing SuiteInboundWriter
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
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InboundWriter
I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
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Pros
CoSchedule
  • Visually represent your content in one centralized place
  • Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
  • Better implement approval procedures
  • Create read-only calendars for stakeholders so they can view the upcoming items on your calendar
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InboundWriter
  • Very easy to use and follow direction.
  • The price is right for this freemium Wordpress plugin.
  • Helps discover what content and keywords are popular around your subject matter.
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Cons
CoSchedule
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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InboundWriter
  • Sometimes tough to decide what direction to follow without keyword stuffing your content.
  • Colleagues have complained about the Document Score being unreliable at times.
  • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
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Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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InboundWriter
The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
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Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
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InboundWriter
While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
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Return on Investment
CoSchedule
  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
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InboundWriter
  • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
  • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
  • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
Read full review
ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.