CoSchedule Marketing Suite vs. Movable Ink

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CoSchedule Marketing Suite
Score 8.3 out of 10
N/A
CoSchedule provides a content calendar, content optimization, and contentmarketing products, with users among 50,000 marketers worldwide, helping them organize their work, deliver projects on time, and prove marketing team value.N/A
Movable Ink
Score 7.6 out of 10
N/A
The Movable Ink platform from the company of the same name in New York allows marketing content creators to design and deploy a consistent visual experience for customers across digital experiences, from email, to webstore, to mobile apps.N/A
Pricing
CoSchedule Marketing SuiteMovable Ink
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
CoSchedule Marketing SuiteMovable Ink
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
CoSchedule Marketing SuiteMovable Ink
Top Pros
Top Cons
Features
CoSchedule Marketing SuiteMovable Ink
Content Creation
Comparison of Content Creation features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Movable Ink
9.2
4 Ratings
13% above category average
Ideation00 Ratings9.03 Ratings
Approval workflows00 Ratings10.02 Ratings
Content collaboration00 Ratings9.02 Ratings
Content calendar00 Ratings9.93 Ratings
Network for content licensing/production00 Ratings8.01 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Movable Ink
9.3
4 Ratings
13% above category average
Content hub00 Ratings9.04 Ratings
Forms / Gated content00 Ratings9.01 Ratings
Embedded CTAs00 Ratings10.03 Ratings
Content distribution00 Ratings9.04 Ratings
Content promotion00 Ratings10.02 Ratings
Content automation00 Ratings9.04 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
CoSchedule Marketing Suite
-
Ratings
Movable Ink
9.4
4 Ratings
19% above category average
Audience profiling and targeting00 Ratings9.04 Ratings
Closed-loop tracking and reporting00 Ratings10.03 Ratings
Content performance analytics00 Ratings9.04 Ratings
Campaign optimization dashboard00 Ratings10.04 Ratings
Competitive analytics00 Ratings9.02 Ratings
Best Alternatives
CoSchedule Marketing SuiteMovable Ink
Small Businesses
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Score 8.8 out of 10
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Medium-sized Companies
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Score 8.8 out of 10
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Enterprises
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User Ratings
CoSchedule Marketing SuiteMovable Ink
Likelihood to Recommend
7.0
(10 ratings)
10.0
(4 ratings)
Support Rating
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
CoSchedule Marketing SuiteMovable Ink
Likelihood to Recommend
CoSchedule
CoSchedule is great for businesses or agencies who need an overview of all their marketing efforts, and who want to establish collaboration between multiple departments. The calendar view is one of the best we've worked with and makes it easy to see exactly what's happening. There is some slight clunkiness when it comes to admin-related tasks, and a few things aren't easy to find, but there's great support.
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Movable Ink
Any business that sends out a lot of email communications, and has accessible data that they can, at the very least, format in CSV sheets can utilize [Moveable Ink] with reasonable success. Depending on how your data is housed or received, the integration within Movable Ink is quite simple. I would recommend looking at the list of partners that Movable Ink integrate with. If your business is utilizing any of them regularly, it would make integration even easier. If you do not do a lot with email or your data is not easily accessible I would not recommend Movable Ink.
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Pros
CoSchedule
  • Visually represent your content in one centralized place
  • Heavily customize your calendar settings (project types, icons, tasks, filters, etc.)
  • Better implement approval procedures
  • Create read-only calendars for stakeholders so they can view the upcoming items on your calendar
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Movable Ink
  • Personalization--Everyone likes to see their name in lights. Movable Ink allows you to pull in content such as their name, locations that are closest to them, and content they're actually interested in.
  • Unique Features--Movable Ink provides a variety of apps that can plugged into emails to make the experience more unique and exciting, such as countdown timers, add to calendar features for events, maps, and social feeds.
  • Tracking--Adding snippets of code to emails allow you to track data, such as opens, impressions, and clickthroughs. You can also track how individuals interact with specific pieces of the email.
  • User Friendly--Easy to build within apps for those who aren't graphic designers.
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Cons
CoSchedule
  • The import Google Doc to WordPress functionality never worked successfully or reliably for me. So I just manually copy and paste Google Docs to the WordPress editor instead.
  • The social sharing counter was not that helpful, because it only counted Facebook and Google+. Who uses Google+ anymore? Plus, now they don't even show the social counter in the monthly calendar view. so you can't see the numbers without doing some extra digging.
  • In the monthly calendar view, some titles get cut off if they don't wrap cleanly in the day's box. So I would make it look cleaner instead of having words broken up by a hyphen.
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Movable Ink
  • I think they could improve with how to provide strategic guidance to customers on applications and use cases. A lot of recommendations aren't applicable to new business models/scenarios
  • Their transition to onsite/landing page use cases was somewhat effective but we ran into some hiccups with applying the technology onsite
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Support Rating
CoSchedule
I didn't have to use their official support, but I can say that they put out a lot of content online to help users. Their YouTube page has quite an array of tutorial videos explaining how things work and how to get the most out of their tools. If you're struggling, before picking up a phone or blasting off an email, try searching for your problem on YouTube or their forums.
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Movable Ink
No answers on this topic
Alternatives Considered
CoSchedule
CoSchedule provides collaborative planning of projects. The calendar view is very well designed. Meetings and tasks can be scheduled and tracked easily. Whatever is being done, no matter how big the task/project is, it gives a bird-eye view of everything. Additionally, it also integrated very well with WordPress. Their customer service team is also very helpful.
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Movable Ink
Movable Ink is the better product by far. They offer more solutions across multiple channels and their platform is easier to use and better organized.
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Return on Investment
CoSchedule
  • Probably too early to tell for certain but it is definitely value priced right now. Fully developed content management platforms are running in $15-$20k per year range and more. You can get into a CoSchedule solution for $
  • Team has found it easy to sign on and review tasks so this is a big time saver. More could be done to enable Guests easier access to content they need to review
  • It's way faster that other scheduling apps we have tried. The fact that it runs on a cloud based app or inside your Wordpress app is a real plus. Auto save feature also means you don't have to remember to save your content.
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Movable Ink
  • Email performance has greatly increased overall
  • Optimization and testing features allow us to pit directions against one another and determine the best course of action going forward
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ScreenShots

CoSchedule Marketing Suite Screenshots

Screenshot of Calendar Organizer: Visualizes everything in real time, and shows every project on a unified calendar of record. Helps to keep stakeholders in the know and pivot quickly when priorities change.Screenshot of Content Organizer: Eliminates content bottlenecks from idea to promotion. Optimizes the editorial process, and centralizes publishing and promotion by connecting marketing tools.Screenshot of Work Organizer: Maximizes resources by implementing consistent, defined workflows to speed up production and identify how urgent changes impact proactively planned work.Screenshot of Asset Organizer: Catalogs and maintains control of brand assets with customized taxonomies to find, update, and share files. Folders and files can be shared with stakeholders to make sure work is up-to-date.Screenshot of Idea Board: Used to write down ideas, take in requests, and prioritize the projects that are up-next, before giving them a publish date and putting them on the calendar organizer.Screenshot of An AI-powered Marketing Intelligence Assistant that can be used to write first-draft copy, complete work faster, and generate new ideas.

Movable Ink Screenshots

Screenshot of Movable Ink