Crossware Mail Signature vs. Terminus ABM Platform

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Crossware Mail Signature
Score 10.0 out of 10
N/A
Crossware Mail Signature is email signature software from New Zealand company Crossware.N/A
Terminus ABM Platform
Score 7.9 out of 10
Mid-Size Companies (51-1,000 employees)
Terminus states that lead-focused strategies were built for another era and traditional marketing playbooks aren’t working anymore. To revitalize the role of marketing as a revenue engine is to engage target accounts across the entire customer lifecycle. So Terminus empowers marketers to surround ideal customers with multi-channel experiences fueled by first-party data, advertising, and a scalable ABM approach. Terminus's goals include: Powering the Revenue Flywheel…N/A
Pricing
Crossware Mail SignatureTerminus ABM Platform
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Crossware Mail SignatureTerminus ABM Platform
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Crossware Mail SignatureTerminus ABM Platform
Top Pros
Top Cons
Best Alternatives
Crossware Mail SignatureTerminus ABM Platform
Small Businesses
Terminus ABM Platform
Terminus ABM Platform
Score 7.9 out of 10
Leadfeeder
Leadfeeder
Score 8.4 out of 10
Medium-sized Companies
Terminus ABM Platform
Terminus ABM Platform
Score 7.9 out of 10
Folloze
Folloze
Score 9.4 out of 10
Enterprises

No answers on this topic

Folloze
Folloze
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Crossware Mail SignatureTerminus ABM Platform
Likelihood to Recommend
10.0
(2 ratings)
8.2
(30 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(3 ratings)
Support Rating
9.0
(2 ratings)
-
(0 ratings)
User Testimonials
Crossware Mail SignatureTerminus ABM Platform
Likelihood to Recommend
Crossware
It works really well with Exchange Online/Office 365 environments with a very simple setup and ease of customization and easy to use and understand management panel. Not sure how well it works on on-premises deployments as I have not tested it in that scenario.
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Terminus
Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
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Pros
Crossware
  • Creates beautiful email signatures.
  • Ensures consistent branding and legality.
  • Everything is backed up in the cloud.
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Terminus
  • Serving account targeted ads across a wide range of display ad providers
  • Matching account based browsing data to target lists
  • Identifying need and interest in particular accounts with intent data
  • Identifying anonymous web traffic on our site from target accounts
  • Reporting on ABM activity and metrics
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Cons
Crossware
  • The signature editor could be more intuitive.
  • The rules and the way they are applied need to be simplified/streamlined.
  • A better way to test the signatures.
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Terminus
  • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
  • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
  • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
  • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
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Likelihood to Renew
Crossware
No answers on this topic
Terminus
Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
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Support Rating
Crossware
Fortunately, we haven't had to deal with support much, but every time we have, they were very responsive and were able to either fix our problem or explain the way it worked in a timely and polite manner. Not much else to say other than being in the same region is also a plus for support.
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Terminus
No answers on this topic
Alternatives Considered
Crossware
It was not bad but crosswire is a far more mature product with great support.
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Terminus
Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
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Return on Investment
Crossware
  • Positive ROI.
  • Received great leads.
  • Effective branding.
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Terminus
  • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
  • 900% increase in deal size after using chat with our advertising campaigns
  • 50% higher attendance for our events when leveraging our intent data for targeting
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ScreenShots

Crossware Mail Signature Screenshots

Screenshot of Screenshot of

Terminus ABM Platform Screenshots

Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Engage accounts earlier with precision display and LinkedIn advertising. Get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Activate the Sales team with Account Insights and help sales teams set more qualified meetings with ABM.

Sales is a numbers game – every activity needs to be optimized for the highest likelihood of getting a response, adding value, and building prospect interest. That means everything from when you send, to what you send, to who you send it to.

Turn your ABM data into your SDR’s best bet on who to contact, how to personalize, and when to drive for that meeting.