Likelihood to Recommend
You can evaluate and solve problems connected to clients' social accounts in real time. You are able to show not only the issue but why something is an issue in the first place. The benefit is that our clients are fully informed and aware of our transparency.
It is difficult to think of a scenario where social listening would be useful but Infegy as a tool would not. In fact, the only times I run into problems using Infegy for people is when they don't have reasonable objectives (they don't really understand what social listening is, perhaps) so their expectations are disproportionate to the technology.If you're looking for a social listening tool, ask how many websites (approximately) they source from, how their sentiment and other natural language processing (NLP) is developed (e.g. machine learning), how many languages they monitor, how many languages they do sentiment in, if they give you API exporting within the dashboard pricing, what exporting formats and volumes they allow you, what influencer identification they have.
- You are able to come up with engaging content that appeals to social followers. This helps increase the organic reach of our clients on their social channels.
- Reports are really customizable, easy to share with clients.
- Tremendous customer support. I had a skype call with the founder!
- Historical reach is a major strength of Atlas; unlike other monitoring/analytics services, Atlas has nearly a decade of cached social media discussion which enables important retrospective comparisons and research.
- The visualizations produced by Atlas of the various metrics it analyzes are attractive and easy to understand.
- Atlas is very easy-to-use. Even a novice can quickly use the tool to gather information.
- The support provided by Infegy for its customers is outstanding. I've seldom encountered a company that values its customers as much as Infegy does. They are highly-knowledgeable and responsive.
- Atlas' database is far more timely than other social monitoring tools - they do not rely as heavily on purchasing caches of data second-hand from other providers.
- Pinterest support is lacking, could be more robust.
- Reports could offer more customization, sometimes elementary.
- It's a little buggy sometimes, but 90% of the time it's great. This is an issue they're aware of and are working on.
- The query interface is awesome except for past queries you've entered. Other tools, like NetBase, have a much better system for tagging and sorting past queries so you can save them for projects. Infegy is working on this as well, I'm told.
- Like any space that is constantly changing, they are behind in a couple areas - such as minute-by-minute analysis (which Brandwatch can do), and integration with other major platforms that are non-US-centric, like Weibo (which Brandwatch has), and more sentiment-ready languages (Infegy has 6, NetBase has 9). But in every other factor they are far ahead.
Likelihood to Renew
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Infegy Atlas 9.0
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Atlas is reasonably-priced and provides excellent value compared to other enterprise tools in the same space. Moreover, we have an excellent relationship with the Infegy team and are consistently impressed with the high quality of support they provide.
We did a deep, thorough survey of each of these tools. Some of my earlier answers have covered the distinction. I would rank the top 5:Infegy AtlasNetBaseSynthesioBrandwatchDataRankPart of it is current capabilities, of course, but a big part of it is product direction. Some of these tools do not value Natural Language Processing NEARLY enough, and do not do real work to build NLP based on actual Linguistic Theory (which is surprisingly scientific, by the way), so they just do a little to monitor volume and pretty poor sentiment, call it social listening, and deliver it to enterprise clients. This is true of Radian6, Meltwater, Visible Technologies (which was acquired by Cision recently, hence its inclusion here). Of course, my list above is the enterprise level top 5. If you're looking for small biz solutions check out Mention (formerly social mention) or NUVI if you can scale to the bottom of their tiers.
Return on Investment
- It can be seen as redundant to the in-house reporting done by most of the social platforms.
- Its enterprise costs more than some clients might be willing to cover.
- The visuals produced by Atlas have played an important role in several successful bids/pitches to new clients.
- Atlas has provided critical intel that has shaped our decision-making process during several crises we have assisted clients with.
Premium Consulting/Integration Services—
Entry-level set up fee?—
Premium Consulting/Integration Services
Entry-level set up fee?