What users are saying about
14 Ratings
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Score 7 out of 100
23 Ratings
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Score 6.6 out of 100

Attribute Ratings

  • Crowdbooster (discontinued) is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • Followerwonk is rated higher in 1 area: Support Rating

Likelihood to Recommend

7.0

Crowdbooster (discontinued)

70%
11 Ratings
6.6

Followerwonk

66%
7 Ratings

Likelihood to Renew

7.5

Crowdbooster (discontinued)

75%
9 Ratings
7.3

Followerwonk

73%
4 Ratings

Usability

10.0

Crowdbooster (discontinued)

100%
4 Ratings

Followerwonk

N/A
0 Ratings

Availability

9.0

Crowdbooster (discontinued)

90%
2 Ratings

Followerwonk

N/A
0 Ratings

Performance

9.0

Crowdbooster (discontinued)

90%
2 Ratings

Followerwonk

N/A
0 Ratings

Support Rating

2.0

Crowdbooster (discontinued)

20%
4 Ratings
10.0

Followerwonk

100%
2 Ratings

Implementation Rating

9.0

Crowdbooster (discontinued)

90%
4 Ratings

Followerwonk

N/A
0 Ratings

Likelihood to Recommend

Discontinued Products

Before recommending Crowdbooster, I'd want to know what goals they hope to accomplish with the software. Then I would want them to specifically identify what types of metrics would be most useful to their program. If they specifically need to report out on how many people in a certain location they reached, this isn't the right fit. If they are using other tools, there may be duplication. However, if they are currently using more budget-friendly solutions or just getting started with a new program, Crowdbooster is a perfect fit. It will help you to grow your program and is flexible enough to accommodate your needs.
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Followerwonk

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.
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Pros

Discontinued Products

  • Timed social media posts - Crowdbooster provides the opportunity to schedule social media posts allowing you to work on other important social media tasks.
  • Simply beautiful tracking - There are millions of ways to measure social media impact. Crowdbooster offers the most important and relevant measurements in simplified charts..
  • Great UI - Crappy UI = crappy experience. Crowdbooster's UI is easy to navigate. It won't take months to learn where all the buttons are.
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Followerwonk

  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
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Cons

Discontinued Products

  • The ranked order of twitter followers and the number of "tweet impressions" did not help that much. Those "tweet impressions" were not really an estimate of how many people were actually reading my tweet. It was simply a sum of followers of the person retweeting a tweet and the sum of all followers from a subsequent retweet of the initial retweet. All this told me was the best case scenario I could expect if ALL followers of a person that retweeted saw my tweet. This is not a true measure of "twitter footprint" – since the “signal to noise” ratio in Twitter is very low.
  • There was no system in place to track "clicked links" for links embedded in tweets and/or facebook wall posts. Hootsuite did a good job of this – but only for twitter.
  • The list of recommended times to tweet were always "on the hour" (i.e. 10 a.m, 1 p.m.). Never were the times ever at "half past the hour" etc. An independent study that I did on my own using Google Analytics (and campaign links using google's URL builder) helped me determine that my optimal "Tweet time" during the week is 3:30 p.m. ET. More importantly, the recommended times seemed to be roughly the same on the weekends - which I find strange given that social media behavior does change on the weekends.
  • Occasionally, in my facebook ranked table of "loyal fans", I would see people in there that had not "liked" or "commented" on a post for months at a stretch and the "look back" period of the table was only around 7 days or so. Hence, I occasionally had to question the accuracy of that table.
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Followerwonk

  • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
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Pricing Details

Crowdbooster (discontinued)

Starting Price

$9 per month

Editions & Modules

Crowdbooster (discontinued) editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Followerwonk

    Starting Price

    $29 per month

    Editions & Modules

    Followerwonk editions and modules pricing
    EditionModules
    Target$29.001
    Multitask$79.002

    Footnotes

    1. per month
    2. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    Discontinued Products

    Simple to use and a great value for what it offers. It has a simple but clean interface and it provides fantastic historical data you can use to measure your efforts online. By using a tool like Crowdbooster, you can see what is working with your audience and what isn't. From there, you can start tweaking your strategies
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    Followerwonk

    We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
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    Usability

    Discontinued Products

    I found it fairly intuitive and easy to use. The information is laid out cleanly, and the most important information appears at a glance on the home page. However, I have worked with other users who had a hard time switching between platforms and identifying where other information was buried. It's not always clear that something is a clickable button! The option to export results is also a bit buried, and not integrated with the date range option.
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    Followerwonk

    No answers on this topic

    Support Rating

    Discontinued Products

    I do not think it is as supported as it once was when it first arrived on the social media scene. It is an older platform whose main functionality may have already ran its course.
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    Followerwonk

    I've never used their support. I've never needed to.
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    Implementation Rating

    Discontinued Products

    If you can demo a free trial, that is definitely the best way to see if this will fit your program's specific needs.
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    Followerwonk

    No answers on this topic

    Alternatives Considered

    Discontinued Products

    It is a platform that is singularly focused. It does not have a lot of the additions that come stock with other platforms such as robust reporting or deeper insights past schedule times. It is also a stand-alone platform and a lot of its primary functionality can be found in more encompassing platforms.
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    Followerwonk

    I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
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    Return on Investment

    Discontinued Products

    • Increased efficiency. I am able to generate useful snapshot reports in seconds. Particularly useful when you need answers fast (such as on a phone call).
    • Peace of mind. I am able to compare the data in Crowdbooster to what is exported from Facebook and Twitter.
    • Quicker, simpler evaluation of results. I am able to more easily compare impressions with engagement data to see what is working, and what should change. Particularly useful in day-to-day analysis.
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    Followerwonk

    • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
    • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
    • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
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