Crownpeak CMS vs. Maglr vs. Unsplash for Brands

Crownpeak DXM is a great solution if you are looking for a flexible platform that allows engineers to quickly develop while also making it easy for content authors to work especially in scenarios where you need multi-language support. It is also good for scenarios where you want a cloud-based solution and are looking for just one vendor to handle hosting and offer the CMS.

Incentivized

Maglr is suited for: 1. Thought Leadership - Blog Posts ∙Point of View Papers. ∙White Papers. ∙Articles for the
Media. ∙Interviews with
Business Leaders. ∙Diversity and
Inclusion Stories. 2. Documentation Services - Product Documentation
and Release Notes ∙User Guides ∙Configuration and
Installation Guide


Quick Start Guides. 3. Event-Based Collateral ∙Speeches - Emcee Scripts ∙Interview/Moderator
Q&A. ∙Standees ∙Posters/Banners ∙Danglers ∙Flyers/Giveaways ∙Logos


Creative Themes 4. Interactive Assets - Videos (Motion
Graphics) ∙Interactive Web Pages ∙Podcasts ∙GIFs ∙Webcasts and Webinars 5. Short Content - Social Media Posts ∙Creatives: Images, GIFs, Short Videos ∙Company Profiles or Leaders’ Bios

Incentivized

A specific scenario was for our website. Making photos in a church is not easy, since it's very personal and private. However I could find some photos of people and communities on Unsplash for Brands that were really helpful. It was hard to find the right images, because when I searched for prayer the photos were very obvious prayer. While in normal life, prayer is much more down to earth, and not always on your knees with the bible in front of you.

Incentivized

• Seamless upgrades and enhancements. In true Saas fashion, you don't have to worry about what version your software is on, as you are always on the latest.
• Highly performant. Allows you to create extremely lightweight applications that have no load time and snappy performance.

• Creation of Content Strategy.
• Creating Editorial Calendar.
• Creating Content Structure.

Incentivized

• Provides beautiful natural and in action photos
• Provided royalty free imagery which is great for charities who have a budget or not budget for photography
• Photos are more stylistic and creative than traditional stock sites like Adobe, iStock, Shutterstock

Incentivized

• Searching for a particular asset is almost unusable, you have to know exact name of the asset you are looking for.
• Pages with many assets or dependencies take a long time to load.
• Set up a way to automatically migrate content - API or automation tools.

Incentivized

• Creation of Marketing collateral.
• Sales ennoblement pitches.
• Pricing flexibility.

Incentivized

• The layout and UX is not as friendly as many other similar platforms.
• Search engine could be improved.
• Bulk download would be wonderful.

Incentivized

Because overall, it's a good product and we are familiar with it.

Incentivized

I need to learn a little more about the product and its capabilities before I give a higher review. However, the availability of image trending is far superior to Getty or Getty Enterprise.

Incentivized

Crownpeak DXM is a flexible easy to use CMS platform speaking to the most challenging localization scenarios. Crownpeak users have the freedom to integrate DXM platform with their existing technology at no cost. Moving from legacy systems to the Saas platform is painless and cost-effective. Extensive targeting and personalization options are something that users will benefit from.

Incentivized

It is very easy to use. Searching, saving, downloading - all very easy. Also grouping saved items if you are working on different projects to save photos in folders is very helpful. The only thing I would improve is sometimes finding my saved files is difficult. Other than that I would say easy.

Incentivized

We have never encountered any issues with the availability.

Pages load very fast on production (assuming you develop with basic SEO practices in place) due to Crownpeak's publishing architecture. The slide downside is that publishing can be a bit slow at times.

Crownpeak DXM's service and support are outstanding. We have immediate access to both the tech support team and the software engineering team. We can get a support person on the phone whenever needed, and we can schedule impromptu training sessions at any time. Best support I have ever received from a platform provider in 20 years of software and application development.

Incentivized

We received on-site training from Crownpeak, the trainer had touched upon every possible scenario and provided great insights about the product & ease of implementation.

My team left training with a solid understanding of how to use the product and the developer training ended with a test to ensure the ability to properly develop was learned properly. Recently, Crownpeak has added a self-paced training option which makes it extremely flexible to on-board new developers.

One of the biggest benefits is obviously around lack of hardware consideration, procurement, implementation. Eliminating that process improves the speed to market out of the gate. Depending on the client size, initial sites can be up and running in just a few months, with subsequent development faster by taking advantage of templates and current structure.

Crownpeak DXM has a better total cost of ownership with a real and straightforward SaaS model for version updates. DXM has a better composable enterprise capability, allowing for easier and more effective API integrations. Crownpeak partner relationships are more open and collaborative with a real working relationship and desire to support our client implementations - this goes beyond the usual software vedor/ digital marketing services relationship and adds a lot of value to our business and our clients end product. DQM quality assurance tools integrate with DXM seamlessly and add a lot of value to QA at website deployment, multiple market rollout, and ongoing optimisation.

Maglr helped us by creating the content hub. 1. Getting dedicated content
idealization, creation, and distribution engine that not only executes content
strategies but also creates them and amplifies your brand voice. Powered by a
team of content marketing experts, this is a one-stop for all your content
needs. 2. Greater reach and stronger digital footprint with improved
brand awareness.

Incentivized

There is one obvious major advantage to Pexels (and Unsplash really) in that the images are royalty-free. We can use them without fear of being sued afterward, and we don't even have to create an account, just download the image and it's ready to go. When it comes to Pexels' photos, you can photoshop words on them, but sometimes you don't want a photo designed for photoshopping, you just want a photo that's ready to use, such as Unsplash.

Incentivized

In some recent projects we have delivered to our clients, we were able to roll out sites in shorter time period due the scalability of the Crownpeak's DXM solution.

• Improved digital experience - allows us to build exactly what we need instead of settling for what the platform can do.
• Reduced reliance on IT - with the whole product as SaaS in the cloud and using a web browser as the admin tool, it is completely off IT's radar.
• Improved marketing options - we can now optimize and personalize our content instead of using one-size-fits-all.

Incentivized

• Optimizing social media channels.
• Deploying content marketing workflows.
• Identifying the right distribution channels and platforms.

Incentivized

• Excellent for using photos for content creation, keeps things fresh yet still on brand for our program's needs
• Ease of use, directly implemented in the program to directly find an image without needing to leave the site
• Perfect since it's free!