Enterprise-level CMS platform with all the tools in one place
Overall Satisfaction with Crownpeak DXP
Our entire web department uses DXM to build websites, including websites for our clients. It allows our enterprise clients to have a tool that supports both their non-technical content creators as well as their UX engineers.
Pros
- Having all the tools all in one place - you don't need a separate quality tool or asset management tool for instance
- Ease of use is great because even non-technical users can get in and add content after minimal training.
- Personalization and A/B testing built in makes a HUGE difference in how marketers build a site.
Cons
- Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
- Integration with 3rd party digital asset management tools would be great.
- Smoother integration with source control would be nice.
- Improved digital experience - allows us to build exactly what we need instead of settling for what the platform can do.
- Reduced reliance on IT - with the whole product as SaaS in the cloud and using a web browser as the admin tool, it is completely off IT's radar.
- Improved marketing options - we can now optimize and personalize our content instead of using one-size-fits-all.
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