Enterprise-level CMS platform with all the tools in one place
August 06, 2019

Enterprise-level CMS platform with all the tools in one place

Sean Brasher | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Crownpeak DXM

Our entire web department uses DXM to build websites, including websites for our clients. It allows our enterprise clients to have a tool that supports both their non-technical content creators as well as their UX engineers.
  • Having all the tools all in one place - you don't need a separate quality tool or asset management tool for instance
  • Ease of use is great because even non-technical users can get in and add content after minimal training.
  • Personalization and A/B testing built in makes a HUGE difference in how marketers build a site.
  • Crownpeak moved to a web browser admin tool in 2018, which has made the admin experience much better, but there are still a couple of features missing from the browser version that won't arrive until later in 2019.
  • Integration with 3rd party digital asset management tools would be great.
  • Smoother integration with source control would be nice.
  • Improved digital experience - allows us to build exactly what we need instead of settling for what the platform can do.
  • Reduced reliance on IT - with the whole product as SaaS in the cloud and using a web browser as the admin tool, it is completely off IT's radar.
  • Improved marketing options - we can now optimize and personalize our content instead of using one-size-fits-all.
The biggest form of adaptation is in the templates and in applying custom script on top of those templates. Between those two tools we've resolved 99% of the custom needs that we've encountered. The remainder we handled via some type of integration with a 3rd party tool. What I like here about Crownpeak is that it gives you a publishing platform but then lets you handle what you publish and how.
Their support replies quickly and they have a portal where you can track your issues. They are willing to get on the phone with you and work through complex issues and their sales team will assist as well. They actually pay attention when you bring up issues and will offer workarounds and occasionally emergency patches when needed. They are not scared to dig into your specific implementation with experts on the phone or in person to get something resolved.
Crownpeak is great for a company with a marketing team that wants to build sites in a competitive environment where their conversion rates matter and where they are looking for an edge through personalization or optimizing their content. It is also best suited for sites with a lot of content that you need to manage.

It is less appropriate for very small sites or sites where the design is more important than the content. It can be used for small sites but it is overkill for them and there are open-source options to use instead. Similarly, in a site like a portfolio site for a designer, you would have an easier time building exactly what you want outside of a CMS platform.

Crownpeak DXM Feature Ratings

WYSIWYG editor
9
Code quality / cleanliness
8
Admin section
8
Page templates
8
Mobile optimization / responsive design
9
Publishing workflow
10
Form generator
7
SEO support
5
Bulk management
5
Availability / breadth of extensions
6
API
8
Internationalization / multi-language
9
Role-based user permissions
10

Crownpeak DXM Implementation

We typically go from signing a contract to launching a site in 3-6 months, including a lot of time on content creation and strategy that have nothing to do with the actual implementation of the site within the tool. Before that, we had some large enterprise sites that went a year before launching, so this was a massive win for us in terms of speed. Again, the biggest difference here is in big sites, which is why the tool is better for those sites.