Curalate vs. Oracle Social Cloud (legacy) vs. TINT

It is very well suited for scheduling Instagram posts, and tagging products from our eCommerce site using Like2Buy. We are just about to start using another product of theirs. Very competitive pricing.

If you are looking to manage multiple social channels and quickly schedule posts it's a great tool. Not the best tool if you're looking to provide real time or near real time support and feedback to customers who are in the moment.

Incentivized

[Tint should] Improve response times in between initial quotes and questions to same-day support as promised. Overall, for our limited needs for a social media at hosted conference, it suited our needs, but would not have paid extra for customer support - you will be on your own for this one. Customer support was factored into cost, which is why it is difficult to recommend TINT.

• Very intuitive/easy to use. Interface is well-designed.
• Great content uploader with product tagging capabilities integrating Like2Buy.
• Great customer service! Our rep is very knowledgeable and attentive.

• The ability to schedule months of content at a time and view it across a calendar.
• The approval process - you can set up teams to create, edit, publish, approve etc.
• The content and apps module allows you to create modules which can be displayed on your Facebook page under the tabs section. You can create interactive modules for your customers to view.

Incentivized

• The social media wall became an instant hit at our conference.
• The social media wall customization was excellent in terms of branding and customizations.

• Honestly, they are doing a great job, and I can't think of anything I could see them doing differently.

• Videos posted to Facebook via SRM have to be clicked to run instead of running automatically.
• No ability to boost posts or ads from SRM.
• Due to privacy restrictions of various social streams, unable to listen to 'people'; can only listen to business pages.
• Not able to publish the same post at the same hour across time zones. So, if you want to publish a post at 8 am EST and 8 am PST, you have to do 2 separate posts. Otherwise your 8 am EST will post at 5 am PST.

Incentivized

• Customer service: it took 10 business days to get initial questions answered from our sales contact, Matt. After we purchased the mid-grade package that came with prioritized email responses, it took 4 hours to respond to an emergency issue. We were never informed that our LinkedIn accounts would not be compatible with the Tint platform, which is significant is this is one of your main sources for content generation. After being able to jump on to a call with Alex and Customer Success in the middle of a crazy busy conference, we were promised a follow-up call to see what could be done about billing. 2 emails later and no response. I just received responses to some tickets 30+ days after event ended. Do not pay for the mid-grade package. Your emails will not be prioritized. Be sure to double check that all social media platforms you intend to use are functioning with platform before purchasing.
• The auto scroll feature is a bit abrupt in transitions and would advise smoother visual when sliding between social media posts.
• Better improvement on duplicate posts and pictures - many still made it through filter and generated repetitive content.

Our personal support finally came back at the end of our contract, but their product just could not offer what the competition offered. Social media is moving fast, and you need to work with companies that understand that and are at the forefront of trends, you can't get stuck with a company that is standing still.

Within a few hours you should be able to get up to speed to do the basics. I find it very intuitive

Incentivized

The personalized support of a single individual who gets to know your business and your needs is priceless. They will assist with anything from a technical glitch to a campaign strategy that has worked for other companies

Incentivized

Vitrue's training was limited online and not very in-depth, but the the platform is overall very easy to use and doesn't necessarily need a large amount of training.

Hootsuite is great, but Curalate allows you to schedule videos, which is a huge advantage. The Like2Buy integration is also key.

I have used one other enterprise level application; it was comparable to SRM. We moved away from the first application because our parent company uses many other Oracle applications, not because we were 'unhappy' with the application we had at the time. Having said that, SRM does everything we need from it; in fact, there are features we aren't fully leveraging at this point. I especially find Engage, Content and Apps and Publish particularly useful. This is the kind of platform that is very robust; you get out of it what you have the time and resources for

Incentivized

I chose Tint because of the ability to customize and better brand for social media wall engagement. And for promised customer support, which ultimately Tint lacks. I'm a nice guy and I also believe in holding companies accountable to the high standards that are promised.

• Decent increase in web traffic via the Like2Buy functionality.
• Small increase in sales via Instagram posts featuring Like2Buy links.

• Audience. Before SRM, we had 1,000 Likes on Facebook. In 1 1/2 years using SRM, our Likes have grown to 20,000.
• Frequency. Before SRM, we posted once a week on Facebook & Twitter. In 1 1/2 years using SRM, we now post 54 times a month, or about twice a day on weekdays.
• Internal acceptance. Before SRM, social was considered "a hobby" by senior management. Now, social marketing is a key part of the strategy of every product launch. That is due to the hard work of our social marketing manager, of course, but her efforts were amplified by SRM.

Incentivized

• Increased social media engagement at event
• Increased online engagement for event
• Increased brand awareness